Instructor: David Rabinowitz In this class you'll learn how to make an awesome promo video with just your iPhone and free software from the web. You're not just going to talk about making a movie ... you're actually going to make one. Here's an example of what you might leave with: in a single morning, using everyday equipment and software David Rabinowitz made this 90 second video for his company. You'll learn: The key principles of an engaging video What types of video are right for your company Simple tips to produce high quality videos at low or no cost (you won't learn about animation or advanced video editing techniques)

1. presents
DIY: How to Produce Video
Content for Your Company
on a Startup Budget
David Rabinowitz
@Daverabin

2. How to bootstrap a
start-­‐‑up film

3. Featuring ~
1. Quality is as quality does
!
2. Storyboarding isn’t for planners
!
3. Let’s make a movie…errr learn
how to make a movie

4. Quality is as quality does
Featuring:
~ Blurry is good
~ Audio is always harder than video. Always.
~ This equipment is cheap!

5. 1) Blurry is good

6. 2) Audio is always harder than video. Always.

7. 3) This equipment is cheap! The $184 studio.
Name
Price
Link
Own it
a decent computer $1000
www.apple.com
Borrow it
DSLR camera
$650
www.amazon.com
It’s free!
Magic lantern
$0
www.magiclantern.fm/
Buy it
50mm F 1.8 lens
$109
www.amazon.com
Buy it
$20
www.amazon.com
Buy it
Lavalier
microphone
Decent tripod
$25
www.amazon.com
Buy it
Adobe premiere
$30
www.adobe.com
Total
$184
Brand names for equipment:
!
DSLR Camera – Canon t5i
Lavalier Microphone – Audio Technica ATR-­‐‑3350 Lavalier Mic
Tripod – Vista explorer 60 inch lightweight tripod

8. Storyboarding isn’t for
planners
Featuring:
~ Quick is your friend. Funny is your friend, too.
~ Storyboarding…sort of
~ B-­‐‑roll is brilliant

9. 1) Quick is your friend. Funny is your
friend, too.
1.
Your movie should be short. Like less than
two minutes.
!
1.
Visual cuts need to be short. Like less than
10 seconds / 2 sentences.
2.
!
Your movie should be a little funny.
Unless there’s a reason for it not to be.

10. 2. Storyboarding…sort of

11. 2. Storyboarding…sort of
What you do need:
!
•
•
•
a general sense of tone (funny, serious, etc)
a general sense of purpose (sales,
education, etc)
the ability to give your colleagues some
direction on camera
!
What you don’t need:
!
•
•
a script
stick figures acting out a script

12. 2. Storyboarding…sort of
Video
Audio
Ceo explains
product
Shot of
product
What a
cool office!
CEO explains product (audio)
Music
Marketing person loves
the product!
Marketing person loves
product (audio)

13. 3. B-­‐‑Roll is brilliant
A Roll
Ceo explains product
Marketing person loves the product!
CEO explains product (audio)
Marketing person loves product (audio)
B Roll
Shot of product
What a cool office!

14. Let’s make a movie…err learn how
to make a movie
Featuring:
~ A virtual worksheet
~ Smile and say cheese
~ Cut and paste

15. 1. A virtual worksheet (10 mins)
1) What’s the purpose of your movie?
2) What’s the tone of your movie?
3) What’s one piece of A roll you know you’ll want?
4) What’s one piece of B roll you know you’ll want?
5) What’s one cool shot you could pre-­‐‑plan?
6) What’s one problem you might have?
7) What are two questions you can plan to ask your
“actors?” (This is your script)

16. 2) Smile and say cheese (15 mins)
Your job:
!
1) Get one piece of A-­‐‑Roll, and direct it (work with a
neighbor!)
!
1) Get one piece of B-­‐‑Roll
!
2) Think for a moment how they could fit together

17. 3) Cut and paste (20 mins)
1) New project
2) Create a sequence
3) Import files
4) Pull a clip to the timeline
5) Edit a little
6) “Fix the audio”
7) Add a transition
8) Export

18. Questions?

19. Course Title
Course Title
INSTRUCTOR NAME