Keynote Speaker - Robert Gadd

2. Speaker Bio/C.V.
Robert Gadd - President & Chief Mobile Officer
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Cofounder & technical architect for OnPoint’s online,
mLearning & game-based learning solutions (since Jan ‘02)
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Was President & CTO of eDeploy, Inc., leader in web-based
collaboration tools for systems integrators & carriers that
was funded by Cisco Systems (1997-2001)
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Was CTO at Datatec Systems (Nasdaq: DATC), global
systems integrator with 25 offices/1,000 resources
specializing in complex IT deployments (1992-1997)
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Cofounder two other firms (1982-1991)
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University of Texas-Austin, Biology (1979-1982)
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Blog: mlearningtrends.blogspot.com
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Twitter: @robgadd4
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Podcast: This Week in mLearning with RJ Jacquez

3. My Universe is…

4. I Live @ Corners of…
…in
Learningtown

5. Understanding the Trends
Everybody is Mobile!

6. Company Snapshot – Customers/Partners
© OnPoint Digital, Inc. All rights reserved.

7. Company Snapshot – Awards & Recognition
“Best Mobile Learning”
DevLearn Nov 2007
Best mLearning Tool
Best mLearning Innovation
Gold Award – January 2012
Gold Award – Dec 2012
Best mLearning Authoring Tool
Gold Award – May 2011
Best mLearning Tool
Gold Award - April 2010
“Best Sales Training” DevLearn
Nov 2010 with Verizon (VZW)
2003
1st Place “Mobile Learning Shootout”
4 of 4 Categories – Feb 2009
“Tests Go Mobile”
September 2008
“FreePad Solution”
September 2003
“Best in Show” DevLearn
Nov 2010 with Verizon (VZW)
CellCast Solution: 13 Wins
2007 through 2012
Winner: Best mLearning
February 2012
Finalist: Best mLearning
February 2011
Mobile Widget Contest
April 2008
1ST Place Solution for Corporate
Mobile Learning Excellence Awards

8. Where Can Learning Occur?
Instructor-Led Training
Online Training
Mobile Learning,
Performance Support

9. What are the mLearning Building Blocks?
1. Basic
Communications
6.
Gamification
5. Content
Creation
2. Training
Delivery
3. Info.
Access
4. Social
Networking

10. What’s the Optimal mLearning Experience?
Our Learning Framework
Enables/Supports…
…Standard Features
Time
& Effort
User Interface/Experience
10-25%
Manage Content/Tests
Full Tracking Capabilities
Versioning/Auto Updates
Security, Encryption, SSO
Reporting & Analytics
Localization of UI
Integration with LMS/TM
Game Mechs/Engagement
Configuration Only
Online/Offline Channels

11. High-level Considerations Moving
from “E” to “M” Learning

12. The Rationale for Mobile Learning
It is imperative to determine why you want to embark on a
mobile learning initiative. There four most popular rationales
for the effort are:
1. As Disintermediation Defense
2. As Distribution Channel
3. For Financial Reasons
4. The Effectiveness Play
John Coné, T&D Magazine (June 2013)

13. What’s the Business Case for Going Mobile?
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•
•
•
•
•
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Is your learning community reliant on mobile devices?
Do you know the mobile devices learners carry?
Is bandwidth/connectivity predictable?
Is there lot of media to be delivered?
Do you need sophisticated visual effects?
Is tracking desired/essential?
Is it important to create content without relying on
proprietary software or native apps?
• Can you benefit from the “CODA” (create once/deploy
anywhere) approach for learners?

14. Should Your Approach Be Native App or Web App?
Cross platform
compatibility?
Native App
Web
Performance &
speed is
critical?
Native
Internet
Connectivity
predictable?
Both
Resource
intensive/high
bandwidth
utilization?
Native
vs.
Web App

15. Native vs. Web App Comparison
Developed as
Web App
Developed as
Native App
versus

16. Native vs. Web App Comparison
Developed as
Web App
Average Dev. Time
Average Dev. Expense
Developer Expertise
Developed as
Native App
16-24 Weeks
24+ Months
$25K to $50K
US$250,000+
1+ Years
3+ Years
versus
Content Experience
System Security
Access to Core Functions
Overall Experience
Decent
Polished
Web-centric
High Security
Partial (improving)
Fully Integrated
Favorable
Exceptional

17. mLearning Solutions & Leading Providers
Key Development Tools
3rd Party Development Tools
Web Apps
Flash, HTML4, HTML5
Adobe - CS6
Articulate - Storyline
Harbinger - Raptivity
IBM/Kenexa - Hot Lava
Trivantis - Lectora X4
Content-toNative App
Packagers
Java, Objective C
Adobe - PhoneGap
Brainshark - Slideshark
dominKnow – Claro Mobile
Xyleme - Bravais
Enterprise
Frameworks
with Native
Apps
Java, Objective C, C#
Infor/CertPoint - K-Tango
Intuition - Rubicon
OnPoint - CellCast Solution
Trivantis - Lectora Mobile
Upside Learning - Upside2Go

18. Traditional Flash vs. Next-Gen HTML5 Content
Faster/Better
Performance?
Cheaper?
Flash
HTML5 or Flash
(Results vary)
HTML5
(Its Free!)
vs.
HTML5
Better visual
effects?
Slight
Advantage:
Flash
Full Compatibility
for Mobile
Compatibility
?
Use HTML5
Full Compatibility
for Online
Use Flash

19. Mobile Devices Handle Security Differently
BlackBerry
BB10
Apple
iPhone/iPad
Microsoft
Win Phone 8
Google
Android
Tops in Class for security
with options galore. BES
controls network, content
apps & all configurations.
MTN, ESN & PIN supported
on next-gen devices.
Full SSL support as well
as HTML5 spec support.
On device encryption is
256-bit and works well.
ESN supported.
SSL support is native for
IE browsers. MTN is
supported for Windows 8
devices. Many IT teams
are “Microsoft Shops”
Flexibility for ISVs to
define & implement
their own security
extensions to meet
their requirements;
support for MTN/ESN
Declining market share for
OEM; IT restrictions
present challenges for app
deployments.
Initially consumer focused
but now big in enterprise
with iOS 7.0. MTN is not
supported.
Available encryption methods
in .NET are not as advanced as
iOS, BB10 or Android.
“Open” approach is
generally less secure than
proprietary solutions.

20. Mobile Devices Handle Security Differently
SSL
Handsets
Addl. Device-Level Security
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Encrypted Content
SSL
Encrypted Content/Data
Validated Credentials
Verify Device via MTN, ESN*
Pin Code Confirm (3 Strike Rule)
Remote Wipe from Server
Rules-based Time Restrictions
SSO Support (Token/Fed/Open ID)
SSL
Tablets

21. Help, Hints & Happiness
Moving from “E” to “M” Learning

22. Going “M” from “E” – General Approaches #1
• Just-in-Time vs. Just-in-Case
• Content Strategy Option: Consider passive with active
elements versus fully active
• Yin - Increase your usage of rich media assets (e.g., video,
audio, interactive exercises) when practical
• Yang – Increase your usage of text-based resources (e.g.,
PDFs, ePUBs) when possible

23. Going “M” from “E” – General Approaches #2
• Use of Nuggets vs. Courses (is shorter better?)
• Think “Touch Events” vs. “Clicks”
• Lack of “Standard Online Features”
– Popup Windows
– Mouse Overs
– Performance of embedded media
• The “Mobile Experience” vs. “The Online Course”
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More social?
More distractions?
Less linear?
Less effective?

24. Going “M” from “E” – Use of Media
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Generally favor video over audio
Simple animations over static images if possible
Support across devices?
Support for low speed networks?

25. Going “M” from “E” – Device Differences
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Handsets vs. tablets (today)
Intelligent displays & wearables (tomorrow)
Display size limitations
Standard vs. responsive web approaches

26. Going “M” from “E” – Connectivity Concerns
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Connect to the Internet for content/resources?
Connect results back to LMS/TM platform?
Connect learners to the learning community?
??

27. Going “M” from “E” – Tracking Methods
• Is training “FYI” or “FTR” (for the record)?
• Does the learning experience need to transfer from the
online realm into the mobile realm?
• SCORM-level tracking? xAPI tracking?

28. Going “M” from “E” – Other Considerations
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Do Your Learners Like/Use Mobile Devices Now?
What’s Your Timeframe? What’s Your Budget?
What Tools Do You Use Now?
What Constraints Might IT Place on Your Plans?
– Is BYOD your mobile trend? Or is it not allowed?

29. Raptivity for Mobile Learning

30. What is Raptivity?
SELECT
Diverse set of 190+ customizable interaction models
Wide range of eLearning interactions including games, simulations, brainteasers,
interactive diagrams, virtual worlds and many more
You can check and see a preview before choosing particular interaction model
CUSTOMIZE
Customization is a simple form-filling exercise
NO programming | NO scripting | NO special design skills required
Completely customizable interaction models with YOUR images, audio, video, lookand-feel, etc.
It's FAST, EASY and COMPLETE!

31. What is Raptivity?
SAVE & USE
• Output interactions in Flash and HTML5 format
• It's Tin Can, SCORM / AICC trackable
• Your learners don't need to have Raptivity to view your eLearning course
You can add Raptivity interactions to:
• PowerPoint slides
• Existing eLearning courses (compatible with authoring tools, LMS, LCMS etc.)
• Websites and Intranet
Raptivity now also supports AS3 (Action Script 3.0), which makes integration to
authoring tools more smoother and easier

32. Key Features of Raptivity
Variety of Interactions
190+ Raptivity interaction models are available throughout various categories, such
as games, 3D objects, simulations, presentation aids, memory aids, brainteasers,
videos, surveys etc...
Multi language Support
Customize content in any language such as Arabic, Portuguese, and Spanish etc. This
feature is available in all Raptivity packs.
Media Toolbox
A new media toolbox allows you to add additional Medias such as textbox, video,
image and button in interactions.
Video Support
• Video format support - You can play FLV, F4V, OGV and MP4 video
formats in Raptivity interactions.
• Video support for all interactions, where videos can be inserted.

33. Key Features of Raptivity
Compatibility with Other Tools
• Raptivity can be easily integrated with world's leading tools.
• Interactions support AS3 which makes the integration to authoring tools a lot
smoother.
• HTML5 output of Interactions supports IE9+ versions and tracking such as TinCan.
Licensing and Support
• Raptivity provides Annual as well as Perpetual licensing options.
• Standard and Premium support is provided depending upon the user need.

34. Features/Benefits of Raptivity
• What’s Great!
• What’s New!
• What’s Coming?

35. Demo of Raptivity
• Show Authoring Experience
• Show Output options
• Generate Content

36. Enterprise Mobile Learning Examples

37. Demo of CellCast Solution App in Action
• Show Experience on iPad
• Demonstrate sample content types
• Feature Raptivity Examples

38. Lessons Learned & Next Steps

39. Increase Effectiveness of mLearning
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Through Engaging Content
• Use of rich media, interactivity
• New approaches & tools appropriate for mobile devices
Using Innovative Tools
• Appeal across design spectrum from “rapid-to-radical”
• Ability to turn SMEs into quasi-professional IDs
• Solutions that appeal to every skill level & budget
Leverage Compelling Delivery Methods
• Content should be interesting/engaging
• Delivery/presentation can also be engaging (e.g., custom interfaces,
gamification)

40. Going “M” from “E” – Lessons Learned #1
• Fit the Experience to the Actual Need/Use Case
– Via flexible approaches
– Bespoke/custom interfaces
• Drive Social/Engagement Features
– Leverage threaded discussions
– Enable UGC (user generated content) for content contribution
• Mix it Up! Change Up the Experience
– Mix nuggets with readings with assessments
• QA Test, QA Test, QA Test…Validate/Verify within
your community…then QA Test Again!

41. Going “M” from “E” – Lessons Learned #2
• Enable UGC (user generated content)
– Permit content contribution as well as consumption
• Make Your Mobile Learning Highly Discoverable
• Measure Knowledge Levels/Retention
– Add quizzes & tests
– Make them easier to consume in mobile (no long tests!)
• Measure Your Results
– Even if you’re not measuring theirs
– Think SCORM over xAPI/Tin Can (at least today)

42. Your Next Steps
1.
2.
3.
4.
Plan Your “M” Strategy
Pick Some Tools & Try them Out
Measure Your Results
Rinse & Repeat #1 Above

43. Announcements

44. Up to 33% discounted
Christmas gift from Raptivity:
Powerpoint templates + interesting images FREE with
the purchase of every Himalaya Pack

45. Connect with Raptivity
Raptivity
http://www.linkedin.com/groups?gid=1903564
eLearning Interactivity Hub
http://www.linkedin.com/groups/eLearning-Interactivity-Hub-5050923
https://www.facebook.com/pages/Raptivity/24063017744
http://www.twitter.com/raptivity
http://www.pinterest.com/raptivity

46. Thanks for Attending! Feel Free to Reach Out
Jamaica Glenn
Robert Gadd
jamaica@harbingergroup.com
rgadd@mlearning.com
For more info about Raptivity:
Visit: www.raptivity.com
Write to: info@raptivity.com
Blog: blog.raptivity.com
Twitter: @Raptivity
For more info about CellCast:
Visit: www.mlearning.com
Write to: info@mlearning.com
Blog: mlearningtrends.blogspot.com
Twitter: @robgadd4