eZ Publish et Magento, Interakting créé une passerelle entre deux leaders de l’internet Interakting, l’agence digitale du Groupe Business & Decision, partenaire Intégrateur Gold d’eZ Systems, lance son offre « eZ Way 2 Magento » : un connecteur permettant d’interfacer eZ Publish et Magento® et de concilier ainsi un CMS puissant à un moteur e-commerce leader. Interakting, acteur reconnu sur les marchés de l'e-commerce et de gestion de contenu, a créé le premier connecteur eZ Publish/Magento® homologué par la société eZ Systems, créatrice et éditrice de la plate-forme de Gestion de Contenu Web Open Source eZ Publish. Interakting, acteur reconnu sur les marchés de l'e-commerce et de gestion de contenu, a créé le premier connecteur eZ Publish/Magento® homologué par la société eZ Systems, créatrice et éditrice de la plate-forme de Gestion de Contenu Web Open Source eZ Publish. « eZ Way 2 Magento » est un enrichissement majeur de la solution eZ Publish qui permet de piloter en parfaite transparence la solution Magento®, et d'allier sa puissance sur la partie e-commerce à celle d'eZ Publish sur la partie éditoriale et publication des sites marchands. Le connecteur « eZ Way 2 Magento » est disponible sur l'eZ Market d'eZ Systems qui offre au marché des extensions certifiées enrichissant les fonctionnalités de la plate-forme eZ Publish. « Aujourd'hui, tous les sites de marques revoient leur stratégie afin d'optimiser leur dispositif en e-commerce. L'accès au client final devient essentiel pour bâtir les nouvelles stratégies commerciales et marketing. La théâtralisation de la vente restant pour la plupart un élément de différenciation fort, l'usage d'un outil de gestion de contenu puissant devient indispensable » précise Alain Werdenschlag, Directeur de l'agence Interakting. Comme le marché ne répondait pas parfaitement à ce double enjeu, Interakting a associé eZ Publish Entreprise à Magento®. Le connecteur associe un puissant moteur de contenu à un moteur e-commerce très polyvalent. Le connecteur eZ Publish/Magento® a pour but d'intégrer toutes les fonctionnalités nécessaires au fonctionnement du e-commerce de Magento® dans eZ Publish. La navigation est totalement transparente et fluide pour l'utilisateur : celle-ci se fait au sein d'eZ Publish, sans jamais changer de domaine, l'accès aux deux systèmes est complètement simultané et bidirectionnel. Le catalogue des produits, les fiches produits, le panier, l'intégration de différents moyens de paiement comme Paypal et toutes les autres fonctionnalités de la plateforme e-commerce sont directement accessibles dans eZ Publish. Christof Zahneissen, Responsable produit eZ Publish, remarque : « L'intégration de la gestion de contenu et le shopping crée une expérience utilisateur unique et est la condition sine qua non pour fidéliser la clientèle.

1. eZ Publish/Magento Connector
Version 1.0
eZ Market
23 November 2011 version 1
eZ Publish/Magento Connector

2. INTERAKTING BUILDS A GATEWAY BETWEEN TWO WEB
LEADERS
Interakting, Business & Decision Group's web agency, a Gold eZ Systems Integration partner,
launches its "eZ Way 2 Magento" offering: a connector that interfaces eZ Publish and Magento® ,
combining a powerful CMS with a leading e-commerce engine.
Interakting, a well-known player of the e-commerce and content management markets, has created the first eZ
Publish/Magento® connector, validated by the eZ Systems company, creator and vendor of the eZ Publish Web
Open Source content management platform.
"eZ Way 2 Magento" is a major eZ Publish solution development thanks to which the Magento® solution can be
managed in an entirely transparent manner, and its e-commerce strengths combined with eZ Publish’s editorial and
online store publication features.
The "eZ Way 2 Magento" connector is available on eZ System's eZ Market , which provides the market with certified
plug-ins that enhance the eZ Publish platform's features.
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eZ Publish/Magento Connector

3. Our observation
All brand sites having, until now, ignored
direct selling are being forced to review
their strategy.
End customer access now plays a key role
in new sales and marketing strategies.
Brands have to take up new challenges in
order to devise tomorrow's strategies.
Convergent physical, digital and mobile
multi-channels are at the heart of customer
experience development.
Interaction with targets is now a constant
concern.
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eZ Publish/Magento Connector

4. The trend: combining CRM, CMS
and e-commerce tools to create
a complete value chain to
 Interact with customers
 Contextualize sales
 Optimize sales processes
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eZ Publish/Magento Connector

5. The first eZ Publish Magento
connector validated
by eZ System
A major eZ Publish development that enables
management of the Magento solution in an
entirely transparent manner
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eZ Publish/Magento Connector

6. 2 leaders join forces
By combining eZpublish Enterprise with Magento, our
offering brings the power of a content engine that has a
sophisticated data model and one of the market's most
intuitive editing workspaces to the most popular and
reliable e-commerce solution currently available
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eZ Publish/Magento Connector

7. The principle
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eZ Publish/Magento Connector

8. The eZ Publish/Magento
connector aims at integrating all
the features required for
Magento’s e-commerce to work
in eZ Publish:
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eZ Publish/Magento Connector

9. User navigation is entirely
transparent
• Only one url: the site’s url in eZ Publish
• No iframe, only one html source: the one for the
site in eZ Publish
• Layout is fully customized in eZ Publish
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eZ Publish/Magento Connector

10. Accessing the 2 systems is
completely simultaneous and two-
way
• Simultaneous connection between the eZ
Publish platform and the Magento platform using
a Single Sign-On architecture principle
• Propagation of eZ Publish subscription to
Magento as per the Single Sign-In principle
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eZ Publish/Magento Connector

11. Features
Products catalog
Catalog search
Product data sheets
Category-based navigation and breadcrumb trail
Shopping cart
Integration of various payment methods (e.g. paypal)
Multiple dispatches
SSO Single Sign-On
SSI Single Sign-In
Ordering
My account
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eZ Publish/Magento Connector

12. The prerequisites
Installation
Hosting
Releases
Compatibility
Magento standard skins
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eZ Publish/Magento Connector

13. Functional diagram
Administrateur
Back Office Back Office
eZ Publish Magento
Front Office Front Office
eZ Publish Magento
Utilisateur
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eZ Publish/Magento Connector

14. Examples
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eZ Publish/Magento Connector

15. Navigation
The entire navigation takes place in eZ Publish, no domain change is
required
Links are rewritten, regardless of whether they are direct, form destination
or javascript redirect links
The visitor never finds himself on Magento and is not even aware that the
two sites are interacting
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eZ Publish/Magento Connector

16. Products catalog
Inclusion of the Magento catalog into eZ Publish's interface
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eZ Publish/Magento Connector

17. Products catalog
Functional description
- The catalog is the most important feature of any e-commerce site, and Magento
grants you total control over it
Display mode
- Grid only – Products are displayed in a grid
- List only – Products are displayed in a list
- Grid (by Default)/List – Products are displayed in a grid by default but the option to change display to
list is available
- List (by Default)/Grid – Products are displayed in a list by default, but your customers have the option
of changing this for a display in grid mode
- Authorized values for the number of items per page in grid view - Number of products displayed by
default: 9, 15, or 30 on the page in grid mode. You can change this value or choose to display all
products.
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eZ Publish/Magento Connector

18. Products catalog
- The by default number of items per page in grid view – display, by default, of an exact number of
products on the page in grid mode
- Authorized values for the number of items per page in list view – displays for the customer a selection
menu which he can use to display 9, 15 or 30 products on the page in list mode; he can also choose
to display all products
- The by default number of items per page in list view – display, by default, of an exact number of
products on the page in list mode
- Products list sorting – Products lists display sorting option used to define sorting with the attribute
values enabled for the sorting option
- Flat catalog - The flat catalog has 2 sections: categories and products We recommend the use of
Magento's flat categories feature in order to improve performance Using flat products is only
recommended when you are dealing with catalogs of over 1,000 references (SKUs).
- Flat categories
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eZ Publish/Magento Connector

19. Products catalog
- Using the flat products catalog – To enable the option to rebuild the flat catalog, select the value
“Yes”- recommended if the number of SKUs exceeds 1,000
- Adding to the favorites list – Used by customers when browsing the application to save all products
that could be of interest to them
- Adding to the comparator - Adds all products that we wish to compare
- Comparison criteria include:
- Price
- SKU
- Description
- Short description
- Product image
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eZ Publish/Magento Connector

20. Catalog search
Inclusion of the Magento search into eZ Publish's interface
Functional description
- To use catalog search in Magento mode, click on the "On the catalog" radio button
- To use eZ Publish’s native search option, the user must select the "On the site" radio button
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eZ Publish/Magento Connector

21. Product data sheets
Inclusion of the Magento product data sheet into eZ Publish's interface
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eZ Publish/Magento Connector

22. Product data sheets
Functional description
- The product data sheet contains important product information as well as various features:
- Send to a friend: Sends product data sheet by mail to a friend
- Comment: Used to make comments about the product
- Add to comparator (See products catalog)
- Add to my wish list (See products catalog)
- Photo zoom: Enlarges or shrinks the product image
- Add a tag: Tags a product in order to facilitate indexing in the search engine
- Add to shopping cart: Adds a product to the customer's shopping cart
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eZ Publish/Magento Connector

23. Category-based navigation and
breadcrumb trail
Inclusion of Magento's navigation and breadcrumb trail in eZ Publish's
interface
Functional description
- The navigation bar is used to access the catalog, by category
- The breadcrumb trail allows navigation in the website hierarchy and is used by the Internet user as a
guide and to easily return to main topics
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eZ Publish/Magento Connector

24. Shopping cart
Inclusion of the Magento shopping cart into eZ Publish's interface
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eZ Publish/Magento Connector

25. Shopping cart
Functional description
- Edit: Redirects to the product data sheet and gives access to all of its features
(See product data sheet slide)
- Delete a product: Deletes a product from the shopping cart
- Resume shopping: Redirects to the home page, the shopping cart is saved and the customer can go
on shopping
- Purchases update: Modifies the quantity of items for one product
- Payment: Verification of various control stages prior to redirection to a payment page
Control stages 1- Billing information 2- Delivery information 3- Delivery mode 4- Payment information
5- Order summary
- Promotion code: Used to insert a promotion code (customer loyalty enhancement)
- Delivery costs: Defines the delivery mode and associated costs
- Order with several addresses: Defines a delivery address for each product
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eZ Publish/Magento Connector

26. Integration of various means of
payment
Inclusion of the Magento Paypal payment method into eZ Publish's
interface
Functional description
- Opening of a paypal page that is linked to the eZ Publish site (Configuration of the Paypal module in
Magento's Back Office). Once payment is made through Paypal, redirection to the eZ Publish site
page
- Capacity to include other means of payment in Magento's Back Office and to display them on eZ
Publish's site
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eZ Publish/Magento Connector

27. Multiple dispatches
Inclusion of the Magento “Multiple dispatches” box into eZ Publish's
interface
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eZ Publish/Magento Connector

28. Multiple dispatches
Functional description
- Addresses selection: Selects a delivery address for each item
- Delivery information: Delivery information summary
- Billing information: Billing information summary
- Order placement: Used to place an order after verification of all the previous information
- Order successfully placed: Thank you message and email, containing order details, sent
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eZ Publish/Magento Connector

29. SSO (Single Sign-On)
One-time connection from eZ Publish
Once connected to eZ Publish, the user is also connected to Magento.
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eZ Publish/Magento Connector

30. SSI (Single Sign-In)
For all users who subscribe to eZ Publish, subscription is propagated to
Magento
For new or older versions of eZ Publish, eZ Publish account propagation to
Magento will take place whenever the user connects to the eZ Publish
Front Office for the 1st time
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eZ Publish/Magento Connector

31. Ordering
Inclusion of the ordering process into eZ Publish's interface
In progress
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eZ Publish/Magento Connector

32. Ordering
Functional description
- Order placement method: Used to log into or create an account
- Billing information: Used to select the billing address
- Delivery information: Used to select the carrier
- Delivery tariffs: Displays the delivery cost
- Payment information: Displays the various means of payment
- Order summary: Displays order information (products' label, quantity and price)
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eZ Publish/Magento Connector

33. My account
Inclusion of the Magento “My account” box into eZ Publish's interface
In progress
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eZ Publish/Magento Connector

34. My account
Functional description
- Dashboard
- Account information
- My address book
- My orders
- My billing
- Recurring profiles
- My comments
- My tags
- My wish list
- My downloadable products
- Subscription to Newsletter
- My account
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eZ Publish/Magento Connector

35. CONTACT US
INTERAKTING
153 rue de Courcelles
75017 Paris
ezpublish@interakting.com
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eZ Publish/Magento Connector