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(Chapter 15) Gifts of Presence:  A Case Study of a South Korean Virtual Community, Cyworld’s Mini-hompy Larissa Hjorth Information Society & Multiculturalism Professor Han Woo Park Presented by Se Jung Park 2009.12.1
Introduction ,[object Object],[object Object],[object Object]
Internet environments of South Korea Table 1. Internet Usage & Population Statistics  *source: www.internetworldstats.com  Figure 1. Hofestead’s Cultural typology  *source: www.geert-hofstede.com Iran South Korea   Country Population ( 2009 Est. ) Internet users /2000 Internet Usage, Latest Data % Population (Penetration) User Growth (2000-2009) Users (%) in  Asia South Korea 48,508,972 19,040,000 37,475,800 77.3 % 96.8 % 5.3 %
Cyworld   (www.nate.com)
Global Cyworld Cyworld in China- 7 million users http://www.cyworld.com.cn Cyworld in Vetnam- 450 thousand users http://www.cyworld.vn/v2/ Cyworld in Korea- 22 million users http://www.nate.com *Source: http://www.eto.co.kr/?Code=20091108115021770&ts=175857 Japan
Mini-hompy
 
Locating Cyworld in South Korea and beyond ,[object Object],[object Object]
Locating Cyworld in South Korea and beyond ,[object Object],[object Object],[object Object]
Locating Cyworld in South Korea and beyond ,[object Object],[object Object]
The price of cute presence: cute customization and the politics of online/offline identity ,[object Object],[object Object],[object Object],[object Object]
The weight/wait of personalization:   a case study of South Korean mini-hompy users ,[object Object],[object Object],[object Object]
A case study of South Korean mini-hompy users ,[object Object],[object Object]
A case study of South Korean mini-hompy users ,[object Object],[object Object]
A case study of South Korean mini-hompy users ,[object Object],[object Object]
A case study of South Korean mini-hompy users ,[object Object],[object Object]
A case study of South Korean mini-hompy users ,[object Object],[object Object]
A case study of South Korean mini-hompy users ,[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Gifts of Presence: A case study of a south Korean virtual community, cyworld's mini-hompy

  • 1. (Chapter 15) Gifts of Presence: A Case Study of a South Korean Virtual Community, Cyworld’s Mini-hompy Larissa Hjorth Information Society & Multiculturalism Professor Han Woo Park Presented by Se Jung Park 2009.12.1
  • 2.
  • 3. Internet environments of South Korea Table 1. Internet Usage & Population Statistics *source: www.internetworldstats.com Figure 1. Hofestead’s Cultural typology *source: www.geert-hofstede.com Iran South Korea Country Population ( 2009 Est. ) Internet users /2000 Internet Usage, Latest Data % Population (Penetration) User Growth (2000-2009) Users (%) in Asia South Korea 48,508,972 19,040,000 37,475,800 77.3 % 96.8 % 5.3 %
  • 4. Cyworld (www.nate.com)
  • 5. Global Cyworld Cyworld in China- 7 million users http://www.cyworld.com.cn Cyworld in Vetnam- 450 thousand users http://www.cyworld.vn/v2/ Cyworld in Korea- 22 million users http://www.nate.com *Source: http://www.eto.co.kr/?Code=20091108115021770&ts=175857 Japan
  • 7.  
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.