Mobile Theatre - June 17th, 11:30-12:00 Oakley Mobile creates mobile experiences that don't just meet the bar, but exceeds it. Alongside showcasing how we're empowering Internet World 2014 with augmented reality, we will be discussing how AR can be used as an engaging business tool. And what to be mindful of in the short-term & long-term.

1. Marrying augmented reality
with business
…but what happens after
the honeymoon period?
Gavin Talbot – Commercial Director & Barry Richardson – Creative Director
Oakley Mobile
www.o-mobile.co.uk @OakleyMobile

2. The honeymoon period

3. The moments leading up to the honeymoon period…
• digital meets analogue
• wow moment
• love at first sight
Here’s an example that doesn’t sustain the relationship…
www.o-mobile.co.uk @OakleyMobile

4. Property AR

5. “Simplicity is the ultimate
sophistication”
Leonardo da Vinci
“Achieving simplicity
is complex”
Barry Conficious Richardson

6. Relationship planning

7. 1. Love at first sight
2. Content Compatibility
3. Long term engagement
www.o-mobile.co.uk @OakleyMobile

8. 1. Love at first sight
• You love AR – but will it
distract your audience?
• Is it the right tool?
• Consider time

9. 2. Content Compatibility
• Give & take – your
audience’s needs vs yours
• Is this the first date?
• Will it be an anti climax?

10. 3. Long term engagement
Right tool for proposition
+
Audience compatible content
=
Long term engagement

11. For richer, for poorer

12. Universal AR vs. Bespoke AR
• Off the shelf DIY SDK tools
• Annual licenses per app
• Restricted features –
images, borders, links,
videos
• Streams & buffers
• Restricted interactive
experience
• Fully customizable
• No License
• Endless possibilities– interactive
green screen, 360 video, 3D
modeling, games etc.
• No streaming (instant)
• Better user experience

13. Perfect relationships

14. AR is a powerful and effective engagement tool for:
• Events & physical locations
• Making ‘do not touch’ interactive
• Bringing print to life
• Taking you back in time
www.o-mobile.co.uk @OakleyMobile

15. Panduit
• Content split for business
& technical audience
• App longevity: global
events & long-term
marketing
• Email data capture
and analytics

16. Internet World 2013 Keynote
• Pre-show teaser
• Fit for purpose
(BBC Click)
• Downloads exceeded
delegates

17. ISG
• A picture says a
thousand words…
…but a video says more
• Bringing print to life

18. Museum of Lincolnshire Life
• Making history sticky
- Medals: making the ‘do not
touch’ interactive
- Letters from the front line
- Tank time trial game
- Noughts and crosses

19. Museum of Lincolnshire Life:
Interactive Presenters

20. Will this relationship
continue to flourish?

21. Find out more…
• Eureka Moments
• Stand IW722
• EUREKAr! AR app
• Social media hive – Strategy Mole
• Download this presentation at:
www.o-mobile.co.uk/honeymoon
www.o-mobile.co.uk @OakleyMobile