Mobile Market Trends 2013 - Will Mobile Become the Top Gaming 'Hardware'? According to Juniper Research tablets and smartphones will become the top gamers' “hardware” and leading device for in-app purchases in future. In 2012 year there were 21 billion of game apps downloaded by mobile users. And Juniper expects this number to triple up to $64.1 billion downloads in 2017.

1. Mobile Market Trends 2013
Will Mobile Become
New Gaming
“Hardware”?

2. Smartphone % Penetration
North America
45%
Mexico
12%
Brazil
10%
Europe
51%
Urban China
42%
Japan
28%
Australia
64%

3. Top 5 Smartphone Vendors Growth
Market Share Unit Shipment
Q1 2012 VS Q1 2013
0.00% 10.00% 20.00% 30.00% 40.00%
Samsung
Apple
LG
Huawei
ZTE
Others
2013
2012
0 20 40 60 80
Samsung
Apple
LG
Huawei
ZTE
Others
2013
2012

4. Global Tablets Operating Systems
Shipments
• Q1 2012 VS Q1 2013 – Feel The Difference:

5. Tablet OS Market Share
Q1 2012
Apple iOS
Android
Windows
Others
• 2012 VS 2013
Q1 2013
Apple iOS
Android
Windows
Others

6. Gaming Industry Today by Microsoft

7. Game Spending 4Q 2012 VS 1Q 2013
Worldwide
0
20
40
60
80
100
120
140
iOS App Store Google Play Gaming
Optimized
Handhelds
4Q12
1Q13
By Region
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
4Q12 1Q13 4Q12 1Q13 4Q12 1Q13
iOS App Store Google Play Gaming
Optimized
Handhelds
Rest of the World
Asia Pacific
Western Europe
North America
iOS games moved ahead of gaming-
optimized handhelds into pole
position
Google Play will likely move ahead
of gaming-optimized handhelds in
2Q13
Asia-Pacific gained in share of
consumer spending for both Google
Play games and gaming-optimized
handhelds

8. Mobile Games Market Revenues
Tablet In-Game Purchase Revenues, Split
by Regions 2016, (Total: 3,03 bn)
North America
Far East & China
Other
Western Europe
End User Mobile Games Revenue
2016 (Total: 18,3 bn)
Downloads to Tablets
Downloads to
Smartphones
Downloads to
featurephones
In-Game Purchases on
Tablets
In-Game Purchases on
Smartphones
Based on Juniper, IDC, App Annie, Microsoft & SuperData Industry Reports & Stats