Big Risks Top Insurance Marketers Must Take To Win With Mobile
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Big Risks Top Insurance Marketers Must Take To Win With Mobile
- 1. RingRevenue presents: In association with: Insurance Marketers: The Smart Risks You Need to Be Taking with Mobile July 30th, 2011 | Copyright RingRevenue®
- 2. Agenda Meet our Panelists The 3 Big Risks You Need to be Taking 1. Just do it: Diving headfirst into mobile 2. Break out of the digital box 3. Invest in New Technology Questions and Takeaways
- 3. Meet our Panelists Matt Frank VP Mobile, Underground Elephant www.undergroundelephant.com Jaimie Pickles President, We Speak Insurance® www.wespeakinsurance.com James McGinn Account Manager, Performics www.performics.com
- 4. “By 2015, 80% of Western European and North American companies will use mobile marketing.” -Kimberly Collins, Gartner Analyst, 2013
- 5. Online quotes have hit a plateau, while inbound phone calls are the fastest growing lead source in auto insurance. -ComScore, Auto Insurance Survey 2013
- 6. -ComScore, Auto Insurance Survey 2013 In which of the following ways did you shop/obtain price quotes when you shopped most recently? -ComScore, Auto Insurance Survey 2013
- 7. Are you currently marketing via mobile? Is mobile truly mainstream yet, in terms of marketer’s adoption? Just do it: Diving Headfirst into Mobile Matt Frank Underground Elephant Jaimie Pickles We Speak Insurance® James McGinn Performics
- 8. “70% of all local mobile searches result in a phone call.” -Google Mobile Playbook
- 9. What is holding insurance marketers back from diving in? Just do it: Diving Headfirst into Mobile When did you start promoting via mobile? What was the tipping point to try it out? Matt Frank Underground Elephant Jaimie Pickles We Speak Insurance® James McGinn Performics
- 10. “Insurance shoppers may research online, but 80% will buy offline.” – Kimberly Harris-Ferrante, Gartner 2013
- 11. Which channels drive your highest quality insurance leads? How can you manage and optimize cross-channel interactions? Just do it: Diving Headfirst into Mobile Matt Frank Underground Elephant Jaimie Pickles We Speak Insurance® James McGinn Performics
- 12. “Only 50% of poll respondents are using phone numbers in their mobile campaigns.” – RingRevenue Webinar, June 2013
- 13. What methods work best for promoting via mobile? Break Out of the Digital Box Matt Frank Underground Elephant Jaimie Pickles We Speak Insurance® James McGinn Performics
- 14. “Phone interactions are especially critical for insurance consumers seeking new policies or a new provider.” – Kimberly Harris-Ferrante, Gartner 2013
- 15. Which channels drive your highest quality insurance leads? Mobile is all about localization. How can you engage customers at the local level? What mobile ad units have you already tried? Break Out of the Digital Box Matt Frank Underground Elephant Jaimie Pickles We Speak Insurance® James McGinn Performics
- 16. “The foundation for any good mobile marketing strategy: platforms, analytics and the ability of a brand or service provider to tie online and offline worlds via mobile devices.” - Mike McGuire, Jake Sorofman, Gartner 2013
- 17. Which channels drive your highest quality insurance leads? How can you track the ROI and measure performance of mobile campaigns? Invest in New Technology Are you using tools to track both online and offline conversions? Jaimie Pickles We Speak Insurance® Matt Frank Underground Elephant James McGinn Performics
- 18. “By year-end 2013, the percentage of the IT budget of insurers allocated to cloud computing will grow from less than 5% today to 25%.” – Juergen Weiss, Gartner Analyst, 2013
- 19. Which channels drive your highest quality insurance leads?What data and analytics are most important for insurance marketers to evaluate? Invest in New Technology Matt Frank Underground Elephant Jaimie Pickles We Speak Insurance® James McGinn Performics
- 20. “37% of poll respondents said the quality of calls they receive from mobile campaigns is low.” – RingRevenue Webinar, June 2013
- 21. Which channels drive your highest quality insurance leads? Lead quality is a struggle with mobile. How can you overcome these challenges? What are your biggest pain points with mobile lead gen? Invest in New Technology Matt Frank Underground Elephant Jaimie Pickles We Speak Insurance® James McGinn Performics
- 22. Key Takeaways Insurance consumers are increasingly using the phone to shop/obtain price quotes. The portion of those obtaining online quotes has plateaued. Mobile is mainstream but insurance marketers haven’t caught up. Today you’re leaving money on the table; tomorrow you’ll have lost ground to the competition. Think differently. KPIs and ROI calculations should differ from digital to mobile & offline campaigns. Change your technology mindset. You want customers to call you, and need the systems in place to optimize this.
Notas del editor
- This growth is driven by mobile.
- First question for will be for general audience & set up as a poll. Second question will be for the panel to discuss. Poll results will come at the end.
- First question for will be for general audience & set up as a poll. Second question will be for the panel to discuss. Poll results will come at the end.
- First question for will be for general audience & set up as a poll. Second question will be for the panel to discuss. Poll results will come at the end.
- Additional discussion questions/points: What data and analytics do you think are most important for insurance marketers to evaluate? Why is it important to invest in the tools to provide this? Doesn’t basic call tracking work?