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Global @dvisor
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
Same-Sex Marriage
Citizens in 16 Countries Assess Their Views
on Same-Sex Marriage for a Total Global
Perspective
2
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
SURVEY METHOD
• The survey instrument is
conducted monthly in 25 core
countries around the world via
the Ipsos Online Panel system.
In this study ,16 countries were
surveyed.
COUNTRIES
• The countries reporting herein
are Argentina, Australia,
Belgium, Canada, France,
Germany, Great Britain,
Hungary, Italy, Japan, Poland,
South Korea, Spain, Sweden,
and the United States.
SAMPLE
• For the results of the survey an
international sample of 12,484
adults aged 18-64 in the US
and Canada, and age 16-64 in
all other countries, were
interviewed. Approximately
1000+ individuals participated
on a country by country basis
via the Ipsos Online Panel with
the exception of Argentina,
Belgium, Poland, South Korea
and Sweden where each have
a sample of approximately
500+.
WEIGHTING
• Weighting was then employed
to balance demographics and
ensure that the sample's
composition reflects that of the
adult population according to
the most recent country
Census data, and to provide
results intended to
approximate the sample
universe. A survey with an
unweighted probability sample
of this size and a 100%
response rate would have an
estimated margin of error of +/-
3.1 percentage points for a
sample of 1,000 and an
estimated margin of error of +/-
4.5 percentage points 19 times
out of 20 per country of what
the results would have been
had the entire population of
adults in that country had been
polled. All sample surveys and
polls may be subject to other
sources of error, including, but
not limited to coverage error,
and measurement error.
These are the findings of the Global @dvisor Wave 45 (G@45),
an Ipsos survey conducted between May 7th and May 21st, 2013.
3
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
Same-Sex Marriage
June 2013
4
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
52%
81%
78%
76%
55%
51%
67%
67%
48%
63%
54%
48%
42%
21%
26%
30%
24%
21%
9%
11%
13%
26%
29%
12%
12%
31%
13%
20%
23%
23%
39%
31%
21%
27%
73%
91%
90%
89%
82%
80%
79%
79%
79%
76%
74%
71%
65%
60%
57%
51%
51%
Total
Sweden
Norway
Spain
Great Britain
France
Belgium
Germany
Italy
Canada
Australia
Argentina
United States
Poland
South Korea
Hungary
Japan
Same-sex couples should be allowed to marry legally
Same-sex couples should be allowed to obtain some kind of legal recognition, but not to marry
When you think about the rights of same-sex couples, which of the
following comes closest to your personal opinion?
HF1. When you think about the rights of same-sex couples, which of the following comes closest to your
personal opinion?
5
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
Demographics
73%
69%
77%
76%
73%
70%
69%
75%
78%
69%
76%
69%
75%
76%
73%
73%
73%
73%
74%
73%
73%
73%
78%
74%
67%
Total
Male
Female
Under 35
35 to 49
50 to 64
INCOME: Low
INCOME: Medium
INCOME: High
Married
Not Married
EDUCATION: Low
EDUCATION: Medium
EDUCATION: High
Chief Income Earner
Not Chief Income Earner
Business Owner
Not a Business Owner
Senior Decision Maker
Not Senior Decision Maker
Total Employed
Non Employed
Social Media - Active
Social Media - Passive
Social Media - Inactive
% Same-Sex marriage should be allowed
HF1. When you think about the rights of same-sex couples, which of the following comes closest to your
personal opinion?
6
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
Additional Crosstabs
65%
82%
53%
89%
64%
61%
80%
77%
Total
Know LGBT Person
Don't know LGBT Person
Identify as LGBT
Don't identify as LGBT
Religious
Spiritual
No religion
% Same-Sex marriage should be allowed
HF1. When you think about the rights of same-sex couples, which of the following comes closest to your
personal opinion?
7
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
8%
19%
5%
8%
8%
9%
9%
9%
8%
8%
8%
7%
5%
7%
8%
10%
3%
24%
31%
43%
28%
25%
24%
24%
23%
23%
23%
21%
22%
23%
20%
19%
17%
16%
32%
50%
47%
36%
33%
33%
33%
32%
31%
31%
29%
29%
28%
28%
27%
27%
18%
Total
Argentina
South Korea
Japan
Australia
Poland
United States
Canada
Belgium
Italy
Germany
Sweden
Great Britain
Hungary
France
Spain
Norway
Strongly agree Somewhat agree
My views on same-sex marriage are different than they were five
years ago.
HF2.1. [My views on same-sex marriage are different than they were five years ago.] Still thinking about
same-sex marriage, to what extent do you agree or disagree with the following statements?
8
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
Demographics
32%
33%
31%
32%
31%
33%
33%
31%
33%
34%
31%
36%
29%
32%
32%
33%
35%
32%
33%
32%
32%
32%
35%
32%
30%
Total
Male
Female
Under 35
35 to 49
50 to 64
INCOME: Low
INCOME: Medium
INCOME: High
Married
Not Married
EDUCATION: Low
EDUCATION: Medium
EDUCATION: High
Chief Income Earner
Not Chief Income Earner
Business Owner
Not a Business Owner
Senior Decision Maker
Not Senior Decision Maker
Total Employed
Non Employed
Social Media - Active
Social Media - Passive
Social Media - Inactive
% Strongly agree/Somewhat agree
HF2.1. [My views on same-sex marriage are different than they were five years ago.] Still thinking about
same-sex marriage, to what extent do you agree or disagree with the following statements?
9
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
Additional Crosstabs
36%
36%
37%
37%
36%
39%
33%
32%
Total
Know LGBT Person
Don't know LGBT Person
Identify as LGBT
Don't identify as LGBT
Religious
Spiritual
No religion
% Strongly agree/Somewhat agree
HF2.1. [My views on same-sex marriage are different than they were five years ago.] Still thinking about
same-sex marriage, to what extent do you agree or disagree with the following statements?
10
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
39%
46%
42%
30%
50%
34%
40%
35%
54%
41%
45%
29%
42%
36%
37%
32%
30%
42%
41%
45%
57%
36%
52%
44%
49%
28%
39%
32%
49%
36%
40%
38%
43%
40%
81%
87%
87%
87%
86%
86%
84%
84%
82%
80%
78%
78%
77%
76%
76%
75%
69%
Total
Belgium
Germany
South Korea
France
Great Britain
Canada
Japan
Hungary
United States
Argentina
Norway
Poland
Italy
Spain
Australia
Sweden
Strongly agree Somewhat agree
Some cultures are not ready for same-sex marriage.
HF2.2. [Some cultures are not ready for same-sex marriage.] Still thinking about same-sex marriage, to
what extent do you agree or disagree with the following statements?
11
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
Demographics
81%
82%
80%
77%
82%
84%
79%
81%
83%
83%
79%
80%
81%
82%
82%
80%
81%
81%
82%
80%
82%
79%
78%
84%
81%
Total
Male
Female
Under 35
35 to 49
50 to 64
INCOME: Low
INCOME: Medium
INCOME: High
Married
Not Married
EDUCATION: Low
EDUCATION: Medium
EDUCATION: High
Chief Income Earner
Not Chief Income Earner
Business Owner
Not a Business Owner
Senior Decision Maker
Not Senior Decision Maker
Total Employed
Non Employed
Social Media - Active
Social Media - Passive
Social Media - Inactive
% Strongly agree/Somewhat agree
HF2.2. [Some cultures are not ready for same-sex marriage.] Still thinking about same-sex marriage, to
what extent do you agree or disagree with the following statements?
12
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
Additional Crosstabs
81%
80%
81%
73%
81%
83%
83%
79%
Total
Know LGBT Person
Don't know LGBT Person
Identify as LGBT
Don't identify as LGBT
Religious
Spiritual
No religion
% Strongly agree/Somewhat agree
HF2.2. [Some cultures are not ready for same-sex marriage.] Still thinking about same-sex marriage, to
what extent do you agree or disagree with the following statements?
13
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
11%
22%
11%
18%
21%
17%
15%
11%
12%
6%
10%
8%
8%
6%
5%
6%
4%
17%
25%
34%
22%
19%
17%
17%
17%
15%
21%
15%
16%
15%
13%
10%
10%
5%
28%
47%
45%
40%
39%
34%
32%
28%
27%
27%
25%
24%
22%
20%
16%
16%
9%
Total
Hungary
South Korea
Poland
United States
Argentina
France
Canada
Australia
Japan
Italy
Great Britain
Belgium
Germany
Spain
Sweden
Norway
Strongly agree Somewhat agree
Same-sex marriage is or could be harmful to society
HF2.3. [Same-sex marriage is or could be harmful to society.] Still thinking about same-sex marriage, to
what extent do you agree or disagree with the following statements?
14
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
Demographics
28%
34%
23%
26%
29%
31%
29%
28%
27%
33%
25%
29%
27%
29%
29%
27%
34%
28%
33%
28%
29%
28%
28%
29%
28%
Total
Male
Female
Under 35
35 to 49
50 to 64
INCOME: Low
INCOME: Medium
INCOME: High
Married
Not Married
EDUCATION: Low
EDUCATION: Medium
EDUCATION: High
Chief Income Earner
Not Chief Income Earner
Business Owner
Not a Business Owner
Senior Decision Maker
Not Senior Decision Maker
Total Employed
Non Employed
Social Media - Active
Social Media - Passive
Social Media - Inactive
% Strongly agree/Somewhat agree
HF2.3. [Same-sex marriage is or could be harmful to society.] Still thinking about same-sex marriage, to
what extent do you agree or disagree with the following statements?
15
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
Additional Crosstabs
37%
26%
44%
19%
37%
43%
25%
22%
Total
Know LGBT Person
Don't know LGBT Person
Identify as LGBT
Don't identify as LGBT
Religious
Spiritual
No religion
% Strongly agree/Somewhat agree
HF2.3. [Same-sex marriage is or could be harmful to society.] Still thinking about same-sex marriage, to
what extent do you agree or disagree with the following statements?
16
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
33%
56%
52%
37%
45%
37%
41%
41%
34%
38%
15%
31%
33%
11%
18%
19%
13%
26%
22%
20%
33%
25%
30%
26%
26%
31%
26%
45%
22%
19%
35%
24%
22%
14%
59%
78%
73%
71%
70%
67%
67%
67%
65%
64%
59%
53%
52%
46%
42%
42%
27%
Total
Sweden
Spain
Germany
Canada
Australia
Belgium
Norway
Great Britain
United States
Japan
France
Argentina
South Korea
Hungary
Italy
Poland
Strongly agree Somewhat agree
Same-sex couples should have the same rights to adopt children as
heterosexual couples do
HF2.4. [Same-sex couples should have the same rights to adopt children as heterosexual couples do.] Still
thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
17
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
Demographics
59%
52%
66%
65%
56%
53%
57%
60%
61%
52%
64%
58%
59%
60%
57%
60%
55%
59%
55%
59%
58%
60%
61%
57%
58%
Total
Male
Female
Under 35
35 to 49
50 to 64
INCOME: Low
INCOME: Medium
INCOME: High
Married
Not Married
EDUCATION: Low
EDUCATION: Medium
EDUCATION: High
Chief Income Earner
Not Chief Income Earner
Business Owner
Not a Business Owner
Senior Decision Maker
Not Senior Decision Maker
Total Employed
Non Employed
Social Media - Active
Social Media - Passive
Social Media - Inactive
% Strongly agree/Somewhat agree
HF2.4. [Same-sex couples should have the same rights to adopt children as heterosexual couples do.] Still
thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
18
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
Additional Crosstabs
54%
67%
44%
84%
53%
47%
69%
69%
Total
Know LGBT Person
Don't know LGBT Person
Identify as LGBT
Don't identify as LGBT
Religious
Spiritual
No religion
% Strongly agree/Somewhat agree
HF2.4. [Same-sex couples should have the same rights to adopt children as heterosexual couples do.] Still
thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
19
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
35%
57%
55%
48%
42%
49%
42%
37%
42%
39%
39%
15%
34%
24%
17%
6%
15%
29%
24%
25%
28%
32%
24%
30%
35%
28%
26%
25%
46%
24%
26%
29%
36%
22%
64%
81%
79%
76%
74%
73%
72%
72%
70%
66%
63%
62%
59%
49%
46%
42%
36%
Total
Sweden
Norway
Canada
Germany
Spain
Australia
Great Britain
Belgium
United States
France
Japan
Argentina
Italy
Hungary
South Korea
Poland
Strongly agree Somewhat agree
Same-sex couples are just as likely as other parents to successfully
raise children.
HF2.5. [Same-sex couples are just as likely as other parents to successfully raise children.] Still thinking about
same-sex marriage, to what extent do you agree or disagree with the following statements?
20
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
Demographics
64%
56%
71%
68%
62%
60%
62%
65%
66%
58%
68%
63%
64%
64%
63%
65%
61%
64%
61%
64%
63%
65%
66%
62%
64%
Total
Male
Female
Under 35
35 to 49
50 to 64
INCOME: Low
INCOME: Medium
INCOME: High
Married
Not Married
EDUCATION: Low
EDUCATION: Medium
EDUCATION: High
Chief Income Earner
Not Chief Income Earner
Business Owner
Not a Business Owner
Senior Decision Maker
Not Senior Decision Maker
Total Employed
Non Employed
Social Media - Active
Social Media - Passive
Social Media - Inactive
% Strongly agree/Somewhat agree
HF2.5. [Same-sex couples are just as likely as other parents to successfully raise children.] Still thinking about
same-sex marriage, to what extent do you agree or disagree with the following statements?
21
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
Additional Crosstabs
57%
71%
47%
86%
56%
50%
72%
71%
Total
Know LGBT Person
Don't know LGBT Person
Identify as LGBT
Don't identify as LGBT
Religious
Spiritual
No religion
% Strongly agree/Somewhat agree
HF2.5. [Same-sex couples are just as likely as other parents to successfully raise children.] Still thinking about
same-sex marriage, to what extent do you agree or disagree with the following statements?
22
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
37%
67%
56%
57%
41%
47%
47%
42%
36%
39%
34%
32%
33%
22%
14%
9%
20%
29%
21%
25%
22%
34%
28%
27%
28%
34%
28%
27%
25%
23%
33%
39%
42%
28%
66%
88%
80%
80%
75%
74%
74%
70%
69%
67%
61%
57%
56%
55%
53%
51%
48%
Total
Sweden
Norway
Spain
Germany
Belgium
Canada
Argentina
Great Britain
Australia
Italy
United States
France
Poland
Japan
South Korea
Hungary
Strongly agree Somewhat agree
Same-sex couples should be able to have their marriage recognized
in Country if they get married in another country.
HF2.6. [Same-sex couples should be able to have their marriage recognized in Country if they get married in
another country.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the
following statements?
23
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
Demographics
66%
60%
73%
73%
65%
59%
66%
66%
67%
59%
71%
64%
68%
67%
65%
68%
62%
67%
62%
67%
65%
68%
70%
65%
63%
Total
Male
Female
Under 35
35 to 49
50 to 64
INCOME: Low
INCOME: Medium
INCOME: High
Married
Not Married
EDUCATION: Low
EDUCATION: Medium
EDUCATION: High
Chief Income Earner
Not Chief Income Earner
Business Owner
Not a Business Owner
Senior Decision Maker
Not Senior Decision Maker
Total Employed
Non Employed
Social Media - Active
Social Media - Passive
Social Media - Inactive
% Strongly agree/Somewhat agree
HF2.6. [Same-sex couples should be able to have their marriage recognized in Country if they get married in
another country.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the
following statements?
24
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
Additional Crosstabs
60%
73%
50%
89%
59%
53%
77%
74%
Total
Know LGBT Person
Don't know LGBT Person
Identify as LGBT
Don't identify as LGBT
Religious
Spiritual
No religion
% Strongly agree/Somewhat agree
HF2.6. [Same-sex couples should be able to have their marriage recognized in Country if they get married in
another country.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the
following statements?
25
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
41%
75%
63%
52%
45%
63%
47%
48%
47%
38%
39%
40%
36%
16%
23%
10%
22%
31%
15%
23%
33%
38%
22%
31%
27%
26%
36%
33%
31%
30%
46%
35%
46%
30%
73%
91%
86%
85%
84%
84%
79%
74%
74%
74%
71%
70%
66%
61%
58%
57%
52%
Total
Sweden
Spain
Belgium
Germany
Norway
Canada
Argentina
France
Great Britain
Australia
Italy
United States
Japan
Poland
South Korea
Hungary
Strongly agree Somewhat agree
Same-sex couples who are legally married in their home country
should be treated as married when they travel to another country.
HF2.7. [Same-sex couples who are legally married in their home country should be treated as married when
they travel to another country.] Still thinking about same-sex marriage, to what extent do you agree or
disagree with the following statements?
26
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
Demographics
73%
67%
79%
77%
72%
69%
72%
74%
75%
67%
77%
71%
75%
73%
72%
75%
69%
73%
70%
73%
72%
75%
75%
72%
71%
Total
Male
Female
Under 35
35 to 49
50 to 64
INCOME: Low
INCOME: Medium
INCOME: High
Married
Not Married
EDUCATION: Low
EDUCATION: Medium
EDUCATION: High
Chief Income Earner
Not Chief Income Earner
Business Owner
Not a Business Owner
Senior Decision Maker
Not Senior Decision Maker
Total Employed
Non Employed
Social Media - Active
Social Media - Passive
Social Media - Inactive
% Strongly agree/Somewhat agree
HF2.7. [Same-sex couples who are legally married in their home country should be treated as married when
they travel to another country.] Still thinking about same-sex marriage, to what extent do you agree or
disagree with the following statements?
27
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
Additional Crosstabs
67%
80%
58%
90%
66%
62%
81%
80%
Total
Know LGBT Person
Don't know LGBT Person
Identify as LGBT
Don't identify as LGBT
Religious
Spiritual
No religion
% Strongly agree/Somewhat agree
HF2.7. [Same-sex couples who are legally married in their home country should be treated as married when
they travel to another country.] Still thinking about same-sex marriage, to what extent do you agree or
disagree with the following statements?
28
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
46%
66%
65%
59%
58%
57%
57%
57%
55%
54%
52%
47%
47%
27%
24%
5%
3%
14%
12%
10%
13%
13%
10%
13%
15%
9%
13%
17%
11%
15%
15%
21%
19%
14%
37%
21%
24%
26%
27%
30%
28%
26%
35%
31%
23%
38%
34%
53%
49%
74%
79%
3%
2%
1%
2%
1%
3%
3%
2%
2%
2%
8%
4%
4%
6%
7%
2%
4%
Total
Spain
Norway
Belgium
Great Britain
Australia
Canada
France
United States
Sweden
Argentina
Germany
Italy
Poland
Hungary
Japan
South Korea
Yes Not sure No Prefer not to answer
Do you have a work colleague, close friend or relative who is gay,
lesbian, bisexual or transgender?
HF3. Do you have a work colleague, close friend or relative who is gay, lesbian, bisexual or transgender?
29
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
Demographics
46%
41%
50%
49%
45%
42%
42%
47%
51%
41%
49%
43%
47%
46%
47%
44%
47%
46%
50%
45%
47%
43%
57%
42%
38%
Total
Male
Female
Under 35
35 to 49
50 to 64
INCOME: Low
INCOME: Medium
INCOME: High
Married
Not Married
EDUCATION: Low
EDUCATION: Medium
EDUCATION: High
Chief Income Earner
Not Chief Income Earner
Business Owner
Not a Business Owner
Senior Decision Maker
Not Senior Decision Maker
Total Employed
Non Employed
Social Media - Active
Social Media - Passive
Social Media - Inactive
% Yes
HF3. Do you have a work colleague, close friend or relative who is gay, lesbian, bisexual or transgender?
30
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
Additional Crosstabs
HF3. Do you have a work colleague, close friend or relative who is gay, lesbian, bisexual or transgender?
42%
100%
0%
88%
40%
40%
59%
44%
Total
Know LGBT Person
Don't know LGBT Person
Identify as LGBT
Don't identify as LGBT
Religious
Spiritual
No religion
% Yes
31
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
About Ipsos
 Ipsos is an independent market research company controlled and managed by research
professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group
with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of
Synovate. The combination forms the world’s third largest market research company.
 With offices in 84 countries, Ipsos delivers insightful expertise across six research
specializations: advertising, customer loyalty, marketing, media, public affairs research, and
survey management.
 Ipsos researchers assess market potential and interpret market trends. They develop and
build brands. They help clients build long-term relationships with their customers. They test
advertising and study audience responses to various media and they measure public opinion
around the globe.
 Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global
revenues of €1,363 billion (1.897 billion USD) in 2011.
 Visit www.ipsos-na.com to learn more about Ipsos’ offerings and capabilities.
32
A Global @dvisory – June 2013 – G@45
Same-sex Marriage
For information about this and other Global @dvisor
products contact http://www.ipsosglobaladvisor.com/ or:
 John Wright
Senior Vice President and Managing Director, Global @dvisor
Ipsos Public Affairs +1 (416) 324-2002
john.wright@ipsos.com
 Keren Gottfried
Research Manager, Global @dvisor
Ipsos Public Affairs +1 (416) 572-4481
keren.gottfried@ipsos.com
 The Ipsos Global @dvisor Syndicate Study is a monthly, online survey of consumer citizens in 24
countries and produces syndicated reports and studies specifically tailored to the needs of
corporations, advertising and PR agencies, and governments. For information contact:
Chris Deeney
Senior Vice President and Managing Director
Ipsos Public Affairs +1 (312) 665-0551
chris.deeny@ipsos.com
Visit www.ipsos.com for information about all of our products and services.
Copyright Ipsos 2010. All rights reserved. The contents of this publication constitute the sole and
exclusive property of Ipsos.

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Ipsos Global Advisor Wave 45 Same-Sex Marriage Survey

  • 1. Global @dvisor A Global @dvisory – June 2013 – G@45 Same-sex Marriage Same-Sex Marriage Citizens in 16 Countries Assess Their Views on Same-Sex Marriage for a Total Global Perspective
  • 2. 2 A Global @dvisory – June 2013 – G@45 Same-sex Marriage SURVEY METHOD • The survey instrument is conducted monthly in 25 core countries around the world via the Ipsos Online Panel system. In this study ,16 countries were surveyed. COUNTRIES • The countries reporting herein are Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, and the United States. SAMPLE • For the results of the survey an international sample of 12,484 adults aged 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Poland, South Korea and Sweden where each have a sample of approximately 500+. WEIGHTING • Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to the most recent country Census data, and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/- 3.1 percentage points for a sample of 1,000 and an estimated margin of error of +/- 4.5 percentage points 19 times out of 20 per country of what the results would have been had the entire population of adults in that country had been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. These are the findings of the Global @dvisor Wave 45 (G@45), an Ipsos survey conducted between May 7th and May 21st, 2013.
  • 3. 3 A Global @dvisory – June 2013 – G@45 Same-sex Marriage Same-Sex Marriage June 2013
  • 4. 4 A Global @dvisory – June 2013 – G@45 Same-sex Marriage 52% 81% 78% 76% 55% 51% 67% 67% 48% 63% 54% 48% 42% 21% 26% 30% 24% 21% 9% 11% 13% 26% 29% 12% 12% 31% 13% 20% 23% 23% 39% 31% 21% 27% 73% 91% 90% 89% 82% 80% 79% 79% 79% 76% 74% 71% 65% 60% 57% 51% 51% Total Sweden Norway Spain Great Britain France Belgium Germany Italy Canada Australia Argentina United States Poland South Korea Hungary Japan Same-sex couples should be allowed to marry legally Same-sex couples should be allowed to obtain some kind of legal recognition, but not to marry When you think about the rights of same-sex couples, which of the following comes closest to your personal opinion? HF1. When you think about the rights of same-sex couples, which of the following comes closest to your personal opinion?
  • 5. 5 A Global @dvisory – June 2013 – G@45 Same-sex Marriage Demographics 73% 69% 77% 76% 73% 70% 69% 75% 78% 69% 76% 69% 75% 76% 73% 73% 73% 73% 74% 73% 73% 73% 78% 74% 67% Total Male Female Under 35 35 to 49 50 to 64 INCOME: Low INCOME: Medium INCOME: High Married Not Married EDUCATION: Low EDUCATION: Medium EDUCATION: High Chief Income Earner Not Chief Income Earner Business Owner Not a Business Owner Senior Decision Maker Not Senior Decision Maker Total Employed Non Employed Social Media - Active Social Media - Passive Social Media - Inactive % Same-Sex marriage should be allowed HF1. When you think about the rights of same-sex couples, which of the following comes closest to your personal opinion?
  • 6. 6 A Global @dvisory – June 2013 – G@45 Same-sex Marriage Additional Crosstabs 65% 82% 53% 89% 64% 61% 80% 77% Total Know LGBT Person Don't know LGBT Person Identify as LGBT Don't identify as LGBT Religious Spiritual No religion % Same-Sex marriage should be allowed HF1. When you think about the rights of same-sex couples, which of the following comes closest to your personal opinion?
  • 7. 7 A Global @dvisory – June 2013 – G@45 Same-sex Marriage 8% 19% 5% 8% 8% 9% 9% 9% 8% 8% 8% 7% 5% 7% 8% 10% 3% 24% 31% 43% 28% 25% 24% 24% 23% 23% 23% 21% 22% 23% 20% 19% 17% 16% 32% 50% 47% 36% 33% 33% 33% 32% 31% 31% 29% 29% 28% 28% 27% 27% 18% Total Argentina South Korea Japan Australia Poland United States Canada Belgium Italy Germany Sweden Great Britain Hungary France Spain Norway Strongly agree Somewhat agree My views on same-sex marriage are different than they were five years ago. HF2.1. [My views on same-sex marriage are different than they were five years ago.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
  • 8. 8 A Global @dvisory – June 2013 – G@45 Same-sex Marriage Demographics 32% 33% 31% 32% 31% 33% 33% 31% 33% 34% 31% 36% 29% 32% 32% 33% 35% 32% 33% 32% 32% 32% 35% 32% 30% Total Male Female Under 35 35 to 49 50 to 64 INCOME: Low INCOME: Medium INCOME: High Married Not Married EDUCATION: Low EDUCATION: Medium EDUCATION: High Chief Income Earner Not Chief Income Earner Business Owner Not a Business Owner Senior Decision Maker Not Senior Decision Maker Total Employed Non Employed Social Media - Active Social Media - Passive Social Media - Inactive % Strongly agree/Somewhat agree HF2.1. [My views on same-sex marriage are different than they were five years ago.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
  • 9. 9 A Global @dvisory – June 2013 – G@45 Same-sex Marriage Additional Crosstabs 36% 36% 37% 37% 36% 39% 33% 32% Total Know LGBT Person Don't know LGBT Person Identify as LGBT Don't identify as LGBT Religious Spiritual No religion % Strongly agree/Somewhat agree HF2.1. [My views on same-sex marriage are different than they were five years ago.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
  • 10. 10 A Global @dvisory – June 2013 – G@45 Same-sex Marriage 39% 46% 42% 30% 50% 34% 40% 35% 54% 41% 45% 29% 42% 36% 37% 32% 30% 42% 41% 45% 57% 36% 52% 44% 49% 28% 39% 32% 49% 36% 40% 38% 43% 40% 81% 87% 87% 87% 86% 86% 84% 84% 82% 80% 78% 78% 77% 76% 76% 75% 69% Total Belgium Germany South Korea France Great Britain Canada Japan Hungary United States Argentina Norway Poland Italy Spain Australia Sweden Strongly agree Somewhat agree Some cultures are not ready for same-sex marriage. HF2.2. [Some cultures are not ready for same-sex marriage.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
  • 11. 11 A Global @dvisory – June 2013 – G@45 Same-sex Marriage Demographics 81% 82% 80% 77% 82% 84% 79% 81% 83% 83% 79% 80% 81% 82% 82% 80% 81% 81% 82% 80% 82% 79% 78% 84% 81% Total Male Female Under 35 35 to 49 50 to 64 INCOME: Low INCOME: Medium INCOME: High Married Not Married EDUCATION: Low EDUCATION: Medium EDUCATION: High Chief Income Earner Not Chief Income Earner Business Owner Not a Business Owner Senior Decision Maker Not Senior Decision Maker Total Employed Non Employed Social Media - Active Social Media - Passive Social Media - Inactive % Strongly agree/Somewhat agree HF2.2. [Some cultures are not ready for same-sex marriage.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
  • 12. 12 A Global @dvisory – June 2013 – G@45 Same-sex Marriage Additional Crosstabs 81% 80% 81% 73% 81% 83% 83% 79% Total Know LGBT Person Don't know LGBT Person Identify as LGBT Don't identify as LGBT Religious Spiritual No religion % Strongly agree/Somewhat agree HF2.2. [Some cultures are not ready for same-sex marriage.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
  • 13. 13 A Global @dvisory – June 2013 – G@45 Same-sex Marriage 11% 22% 11% 18% 21% 17% 15% 11% 12% 6% 10% 8% 8% 6% 5% 6% 4% 17% 25% 34% 22% 19% 17% 17% 17% 15% 21% 15% 16% 15% 13% 10% 10% 5% 28% 47% 45% 40% 39% 34% 32% 28% 27% 27% 25% 24% 22% 20% 16% 16% 9% Total Hungary South Korea Poland United States Argentina France Canada Australia Japan Italy Great Britain Belgium Germany Spain Sweden Norway Strongly agree Somewhat agree Same-sex marriage is or could be harmful to society HF2.3. [Same-sex marriage is or could be harmful to society.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
  • 14. 14 A Global @dvisory – June 2013 – G@45 Same-sex Marriage Demographics 28% 34% 23% 26% 29% 31% 29% 28% 27% 33% 25% 29% 27% 29% 29% 27% 34% 28% 33% 28% 29% 28% 28% 29% 28% Total Male Female Under 35 35 to 49 50 to 64 INCOME: Low INCOME: Medium INCOME: High Married Not Married EDUCATION: Low EDUCATION: Medium EDUCATION: High Chief Income Earner Not Chief Income Earner Business Owner Not a Business Owner Senior Decision Maker Not Senior Decision Maker Total Employed Non Employed Social Media - Active Social Media - Passive Social Media - Inactive % Strongly agree/Somewhat agree HF2.3. [Same-sex marriage is or could be harmful to society.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
  • 15. 15 A Global @dvisory – June 2013 – G@45 Same-sex Marriage Additional Crosstabs 37% 26% 44% 19% 37% 43% 25% 22% Total Know LGBT Person Don't know LGBT Person Identify as LGBT Don't identify as LGBT Religious Spiritual No religion % Strongly agree/Somewhat agree HF2.3. [Same-sex marriage is or could be harmful to society.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
  • 16. 16 A Global @dvisory – June 2013 – G@45 Same-sex Marriage 33% 56% 52% 37% 45% 37% 41% 41% 34% 38% 15% 31% 33% 11% 18% 19% 13% 26% 22% 20% 33% 25% 30% 26% 26% 31% 26% 45% 22% 19% 35% 24% 22% 14% 59% 78% 73% 71% 70% 67% 67% 67% 65% 64% 59% 53% 52% 46% 42% 42% 27% Total Sweden Spain Germany Canada Australia Belgium Norway Great Britain United States Japan France Argentina South Korea Hungary Italy Poland Strongly agree Somewhat agree Same-sex couples should have the same rights to adopt children as heterosexual couples do HF2.4. [Same-sex couples should have the same rights to adopt children as heterosexual couples do.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
  • 17. 17 A Global @dvisory – June 2013 – G@45 Same-sex Marriage Demographics 59% 52% 66% 65% 56% 53% 57% 60% 61% 52% 64% 58% 59% 60% 57% 60% 55% 59% 55% 59% 58% 60% 61% 57% 58% Total Male Female Under 35 35 to 49 50 to 64 INCOME: Low INCOME: Medium INCOME: High Married Not Married EDUCATION: Low EDUCATION: Medium EDUCATION: High Chief Income Earner Not Chief Income Earner Business Owner Not a Business Owner Senior Decision Maker Not Senior Decision Maker Total Employed Non Employed Social Media - Active Social Media - Passive Social Media - Inactive % Strongly agree/Somewhat agree HF2.4. [Same-sex couples should have the same rights to adopt children as heterosexual couples do.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
  • 18. 18 A Global @dvisory – June 2013 – G@45 Same-sex Marriage Additional Crosstabs 54% 67% 44% 84% 53% 47% 69% 69% Total Know LGBT Person Don't know LGBT Person Identify as LGBT Don't identify as LGBT Religious Spiritual No religion % Strongly agree/Somewhat agree HF2.4. [Same-sex couples should have the same rights to adopt children as heterosexual couples do.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
  • 19. 19 A Global @dvisory – June 2013 – G@45 Same-sex Marriage 35% 57% 55% 48% 42% 49% 42% 37% 42% 39% 39% 15% 34% 24% 17% 6% 15% 29% 24% 25% 28% 32% 24% 30% 35% 28% 26% 25% 46% 24% 26% 29% 36% 22% 64% 81% 79% 76% 74% 73% 72% 72% 70% 66% 63% 62% 59% 49% 46% 42% 36% Total Sweden Norway Canada Germany Spain Australia Great Britain Belgium United States France Japan Argentina Italy Hungary South Korea Poland Strongly agree Somewhat agree Same-sex couples are just as likely as other parents to successfully raise children. HF2.5. [Same-sex couples are just as likely as other parents to successfully raise children.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
  • 20. 20 A Global @dvisory – June 2013 – G@45 Same-sex Marriage Demographics 64% 56% 71% 68% 62% 60% 62% 65% 66% 58% 68% 63% 64% 64% 63% 65% 61% 64% 61% 64% 63% 65% 66% 62% 64% Total Male Female Under 35 35 to 49 50 to 64 INCOME: Low INCOME: Medium INCOME: High Married Not Married EDUCATION: Low EDUCATION: Medium EDUCATION: High Chief Income Earner Not Chief Income Earner Business Owner Not a Business Owner Senior Decision Maker Not Senior Decision Maker Total Employed Non Employed Social Media - Active Social Media - Passive Social Media - Inactive % Strongly agree/Somewhat agree HF2.5. [Same-sex couples are just as likely as other parents to successfully raise children.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
  • 21. 21 A Global @dvisory – June 2013 – G@45 Same-sex Marriage Additional Crosstabs 57% 71% 47% 86% 56% 50% 72% 71% Total Know LGBT Person Don't know LGBT Person Identify as LGBT Don't identify as LGBT Religious Spiritual No religion % Strongly agree/Somewhat agree HF2.5. [Same-sex couples are just as likely as other parents to successfully raise children.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
  • 22. 22 A Global @dvisory – June 2013 – G@45 Same-sex Marriage 37% 67% 56% 57% 41% 47% 47% 42% 36% 39% 34% 32% 33% 22% 14% 9% 20% 29% 21% 25% 22% 34% 28% 27% 28% 34% 28% 27% 25% 23% 33% 39% 42% 28% 66% 88% 80% 80% 75% 74% 74% 70% 69% 67% 61% 57% 56% 55% 53% 51% 48% Total Sweden Norway Spain Germany Belgium Canada Argentina Great Britain Australia Italy United States France Poland Japan South Korea Hungary Strongly agree Somewhat agree Same-sex couples should be able to have their marriage recognized in Country if they get married in another country. HF2.6. [Same-sex couples should be able to have their marriage recognized in Country if they get married in another country.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
  • 23. 23 A Global @dvisory – June 2013 – G@45 Same-sex Marriage Demographics 66% 60% 73% 73% 65% 59% 66% 66% 67% 59% 71% 64% 68% 67% 65% 68% 62% 67% 62% 67% 65% 68% 70% 65% 63% Total Male Female Under 35 35 to 49 50 to 64 INCOME: Low INCOME: Medium INCOME: High Married Not Married EDUCATION: Low EDUCATION: Medium EDUCATION: High Chief Income Earner Not Chief Income Earner Business Owner Not a Business Owner Senior Decision Maker Not Senior Decision Maker Total Employed Non Employed Social Media - Active Social Media - Passive Social Media - Inactive % Strongly agree/Somewhat agree HF2.6. [Same-sex couples should be able to have their marriage recognized in Country if they get married in another country.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
  • 24. 24 A Global @dvisory – June 2013 – G@45 Same-sex Marriage Additional Crosstabs 60% 73% 50% 89% 59% 53% 77% 74% Total Know LGBT Person Don't know LGBT Person Identify as LGBT Don't identify as LGBT Religious Spiritual No religion % Strongly agree/Somewhat agree HF2.6. [Same-sex couples should be able to have their marriage recognized in Country if they get married in another country.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
  • 25. 25 A Global @dvisory – June 2013 – G@45 Same-sex Marriage 41% 75% 63% 52% 45% 63% 47% 48% 47% 38% 39% 40% 36% 16% 23% 10% 22% 31% 15% 23% 33% 38% 22% 31% 27% 26% 36% 33% 31% 30% 46% 35% 46% 30% 73% 91% 86% 85% 84% 84% 79% 74% 74% 74% 71% 70% 66% 61% 58% 57% 52% Total Sweden Spain Belgium Germany Norway Canada Argentina France Great Britain Australia Italy United States Japan Poland South Korea Hungary Strongly agree Somewhat agree Same-sex couples who are legally married in their home country should be treated as married when they travel to another country. HF2.7. [Same-sex couples who are legally married in their home country should be treated as married when they travel to another country.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
  • 26. 26 A Global @dvisory – June 2013 – G@45 Same-sex Marriage Demographics 73% 67% 79% 77% 72% 69% 72% 74% 75% 67% 77% 71% 75% 73% 72% 75% 69% 73% 70% 73% 72% 75% 75% 72% 71% Total Male Female Under 35 35 to 49 50 to 64 INCOME: Low INCOME: Medium INCOME: High Married Not Married EDUCATION: Low EDUCATION: Medium EDUCATION: High Chief Income Earner Not Chief Income Earner Business Owner Not a Business Owner Senior Decision Maker Not Senior Decision Maker Total Employed Non Employed Social Media - Active Social Media - Passive Social Media - Inactive % Strongly agree/Somewhat agree HF2.7. [Same-sex couples who are legally married in their home country should be treated as married when they travel to another country.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
  • 27. 27 A Global @dvisory – June 2013 – G@45 Same-sex Marriage Additional Crosstabs 67% 80% 58% 90% 66% 62% 81% 80% Total Know LGBT Person Don't know LGBT Person Identify as LGBT Don't identify as LGBT Religious Spiritual No religion % Strongly agree/Somewhat agree HF2.7. [Same-sex couples who are legally married in their home country should be treated as married when they travel to another country.] Still thinking about same-sex marriage, to what extent do you agree or disagree with the following statements?
  • 28. 28 A Global @dvisory – June 2013 – G@45 Same-sex Marriage 46% 66% 65% 59% 58% 57% 57% 57% 55% 54% 52% 47% 47% 27% 24% 5% 3% 14% 12% 10% 13% 13% 10% 13% 15% 9% 13% 17% 11% 15% 15% 21% 19% 14% 37% 21% 24% 26% 27% 30% 28% 26% 35% 31% 23% 38% 34% 53% 49% 74% 79% 3% 2% 1% 2% 1% 3% 3% 2% 2% 2% 8% 4% 4% 6% 7% 2% 4% Total Spain Norway Belgium Great Britain Australia Canada France United States Sweden Argentina Germany Italy Poland Hungary Japan South Korea Yes Not sure No Prefer not to answer Do you have a work colleague, close friend or relative who is gay, lesbian, bisexual or transgender? HF3. Do you have a work colleague, close friend or relative who is gay, lesbian, bisexual or transgender?
  • 29. 29 A Global @dvisory – June 2013 – G@45 Same-sex Marriage Demographics 46% 41% 50% 49% 45% 42% 42% 47% 51% 41% 49% 43% 47% 46% 47% 44% 47% 46% 50% 45% 47% 43% 57% 42% 38% Total Male Female Under 35 35 to 49 50 to 64 INCOME: Low INCOME: Medium INCOME: High Married Not Married EDUCATION: Low EDUCATION: Medium EDUCATION: High Chief Income Earner Not Chief Income Earner Business Owner Not a Business Owner Senior Decision Maker Not Senior Decision Maker Total Employed Non Employed Social Media - Active Social Media - Passive Social Media - Inactive % Yes HF3. Do you have a work colleague, close friend or relative who is gay, lesbian, bisexual or transgender?
  • 30. 30 A Global @dvisory – June 2013 – G@45 Same-sex Marriage Additional Crosstabs HF3. Do you have a work colleague, close friend or relative who is gay, lesbian, bisexual or transgender? 42% 100% 0% 88% 40% 40% 59% 44% Total Know LGBT Person Don't know LGBT Person Identify as LGBT Don't identify as LGBT Religious Spiritual No religion % Yes
  • 31. 31 A Global @dvisory – June 2013 – G@45 Same-sex Marriage About Ipsos  Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.  With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.  Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.  Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.  Visit www.ipsos-na.com to learn more about Ipsos’ offerings and capabilities.
  • 32. 32 A Global @dvisory – June 2013 – G@45 Same-sex Marriage For information about this and other Global @dvisor products contact http://www.ipsosglobaladvisor.com/ or:  John Wright Senior Vice President and Managing Director, Global @dvisor Ipsos Public Affairs +1 (416) 324-2002 john.wright@ipsos.com  Keren Gottfried Research Manager, Global @dvisor Ipsos Public Affairs +1 (416) 572-4481 keren.gottfried@ipsos.com  The Ipsos Global @dvisor Syndicate Study is a monthly, online survey of consumer citizens in 24 countries and produces syndicated reports and studies specifically tailored to the needs of corporations, advertising and PR agencies, and governments. For information contact: Chris Deeney Senior Vice President and Managing Director Ipsos Public Affairs +1 (312) 665-0551 chris.deeny@ipsos.com Visit www.ipsos.com for information about all of our products and services. Copyright Ipsos 2010. All rights reserved. The contents of this publication constitute the sole and exclusive property of Ipsos.