This document summarizes the results of a December 2013 survey of Scottish public opinion on voting intentions for the Scottish Parliament and perceptions of political leaders. The survey found the SNP and Labour statistically tied for first place with 36% and 34% of the vote respectively. Alex Salmond had the highest satisfaction rating of any party leader at 50%, while Johann Lamont and David Cameron had net negative ratings. The document provides detailed results, methodology, and contact information for the polling organization.

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Scottish Public Opinion Monitor – Voting Intention
and leaders
December 2013
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Scottish Parliament voting
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Voting intention for Scottish Parliament elections
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Q. If there were elections to the Scottish Parliament tomorrow, how would you use
your first vote?
All giving a voting intention
Certain to vote
Others
Others
Lib Dem
Lib Dem
6%
8%
Cons.
7%
35%
15%
7%
SNP
Labour lead
+1
Cons.
36%
15%
SNP lead
+2
34%
36%
Labour
SNP
Labour
Base: All giving a voting intention = 855; all certain to vote = 633. Data collected among 1,006 Scottish adults 18+, 29th November – 5th December 2013
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Voting intention for Scottish Parliament elections
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Q. If there were elections to the Scottish Parliament tomorrow, how would you use
your first vote?
Labour
60
SNP
Conservative
Liberal Democrats
Other
Scottish Parliament Election
Result
50
40
36%
34%
30
20
15%
10
7%
7%
0
Base: All certain to vote. Data collected among c1,000 Scottish adults.
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Perceptions of key figures
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Satisfaction with party leaders
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Q. How satisfied or dissatisfied are you with the way … is doing his/her job as First Minister//Prime Minister/Leader of Scottish Labour/the
Scottish Liberal Democrats/the Scottish Conservatives/Scottish Green Party/?
Satisfied
Alex Salmond
40%
Patrick Harvie
Willie Rennie
24%
34%
51%
18%
47%
29%
Base: All. Data collected among 1,006 Scottish adults 16+, 29th November – 5th December 2013
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7%
32%
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+7
+9
29%
61%
34%
31%
7%
31%
33%
Ruth Davidson
Net
satisfaction
43%
50%
Johann Lamont
David Cameron
Don’t know
Dissatisfied
-28
+2
+13
-5

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Satisfaction with party leaders trend
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Q. How satisfied or dissatisfied are you with the way … is doing his/her job as First Minister//Prime
Minister/Leader of Scottish Labour/the Scottish Liberal Democrats/the Scottish Conservatives?
Alex Salmond
Johann Lamont
Ruth Davidson
Willie Rennie
Patrick Harvie
David Cameron
70
60
50
50%
40
40%
34%
33%
31%
24%
30
20
10
0
Apr-11
Aug-11
Dec-11
Jan-12
Jun-12
Oct-12
Feb-13
Base: All certain to vote. Data collected among c1,000 Scottish adults.
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May-13
Sep-13
Dec-13

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Net Satisfaction with party leaders trend
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Q. How satisfied or dissatisfied are you with the way … is doing his/her job as First Minister//Prime
Minister/Leader of Scottish Labour/the Scottish Liberal Democrats/the Scottish Conservatives?
Alex Salmond
Johann Lamont
Ruth Davidson
Willie Rennie
Patrick Harvie
David Cameron
40
30
20
10
0
Aug-11
Dec-11
Jan-12
Jun-12
Oct-12
Feb-13
-10
May-13
Sep-13
+13
+9
+7
+2
Dec-13-5
-20
-28
-30
-40
-50
-60
Base: All certain to vote. Data collected among c1,000 Scottish adults.
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Satisfaction with campaign leaders
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Q. How satisfied or dissatisfied are you with the way … is doing his/her job as Deputy First Minister/Leader of the Better Together
Campaign?
Nicola Sturgeon
Alistair Darling
All
Own campaign supporters
51%
80%
Satisfied
Satisfied
40%
53%
35%
Dissatisfied
11%
Dissatisfied
37%
25%
14%
Don't know
9%
Don't know
23%
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Technical details
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• This presents the topline results from Scotland
• Results are based on a survey of 1,006 respondents
(adults aged 16+) conducted by telephone
• Fieldwork dates: 29th November – 5th December 2013
• Data are weight by: age, sex and working status using
census data; tenure using SHS data; and public-private
sector employment using Scottish Government Quarterly
Public Sector Employment series data
• Where results do not sum to 100%, this may be due to
computer rounding, multiple responses, or the exclusion of
“don’t know” categories
• Results are based on all respondents (1,006) unless
otherwise stated
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Thank you
mark.diffley@ipsos.com | 0131 240 3269
christopher.mclean@ipsos.com | 0131 240 3264
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@IpsosMORIScot