The portfolio of projects performed for external audience in TELCO and EDU companies.

1. Portfolio of Communications Projects
Irene Aristova
Communications Manager

2. Core Competencies
• Public Relations
• Media Relations
• Event Management
• Corporate Affairs
• Product PR
• Internal Communications
• CSR and Charity
• Social Media and Digital PR
• Marketing Communications
• Customer Care
• Speechwriting
• Agency Relations
• Telecommunications
• Education

3. Selected Highlights in External Communications
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• Supervised communications and events during London Olympics and Paralympics as
a team member of MegaFon (LSE:MFON) and provided media coverage of more than
160 publications and 27K visitors of MegaFon image zones in London.
• Organised the work of the press-office from scratch for the largest VimpelCom
(NYSE:VIP) branch in Central Russia, which increased brand awareness by 75% and
helped eliminate the myth that VimpelCom was an expensive operator in the public eye.
• Served as a Senior PR Manager of Central Russia in VimpelCom and supervised the
team of 16 PR specialists, providing the media coverage of 1K publications in 2011
and achieving leadership figures in pilot social network project of presenting the brand
in social networks of Central Russia.
• Supervised realisation and implementation of CSR, social and charity projects in
Russia and CIS on behalf of MegaFon and VimpelCom companies, including social
policies, reports, blood donation and orphanage events, environmental campaigns
with participation of media and bloggers.
• Supervised all VimpelCom high profile activities and media relations in Central Russia,
providing the growth of company’s key message penetration by 44.4% in 2011.
• Collaborated with leading Russian and international PR and CSR agencies,
specialising in event management, media relations, corporate affairs, including Ogilvy,
AXIS, BBDO, GMR Marketing, CROS, Public Area, Citigate Dewe Rogerson, Weber
Shandwick.

4. 4
Contents
4
Media relations
Projects in Social Media
Crisis Communications
Products and Services Launches
Changes Communications
CSR & Charity
Special Events
Annual Reports
Websites Supports

5. Media Relations
Goals and Activities:
• Building strong and effective relationships with journalists.
• Providing proactive communications with mass-media.
• Organisation and facilitation of press-events, including conferences,
tours and visits, briefings etc.
Projects and Achievements:
• Successfully built the press-office structure from scratch, which
increased brand awareness by 75%.
• Reached the highest numbers in Media Satisfaction Index research
for VimpelCom (NYSE:VIP).
• Supervised the team of 16 specialists of Central Russia, providing the
media coverage of more than 1K publications in 2011.
• Provided the growth of Vimpelcom’s (NYSE:VIP) key message
penetration index by 44,4% in 2011.
• Facilitated press events in Central Russia on different occasions:
annual results, openings of call centres, data centres, signing
agreements with governmental institutes, gadgets’ tests.
• Supervised the creation of a niche tariff for mass media “Press
Club” to provide loyalty and publicity.
• Supervised the work of Press Club for journalists and bloggers.
• Provided communications with mass media for the two largest
TELCO companies in Russia both listed on stock exchanges.
*Recognized and awarded as the “Most Effective PR Manager of the MegaFon
(LSE:MFON) Team” in November 2012.

6. Projects In Social Media
Goals and Activities:
• Building strong and effective relationships with bloggers.
• Organisation and facilitation of special events with bloggers’
participation.
• Facilitation of accounts in social networks.
• Customer care in social networks.
Projects and Achievements:
• Supervised communications activities around partnership
with the “Bloggers Against Rubbish” project in Central
Russia, providing media coverage of 99 publications and 77
blogposts.
• Managed a complex social media project trial involving
Russian social networks and forums across 16 cities in the
Central region to present the company in new media.
This experience included the launch of the first Youtube
channel for Central region (http://bit.ly/11Htlgh) and the
Facebook community (http://on.fb.me/11HtuAk) with
221,521 “likes” and 5,526 people “talking about this” as
well as the launch of customer care project in Twitter
(http://bit.ly/15DciD0) with 17,453 followers.
• Supervised the shooting process for more than 20 videos
for Youtube.

7. Crisis Communications
Goals and Activities:
• To deliver communications during environmental disasters or
technical accidents.
• Communications with external media during consumer scandals and
lawsuits.
Projects and Achievements:
• Facilitated internal and external communications during the Smoke
Disaster in Central Russia in 2010: provided information, reports,
organised charity program to help those, who lost their houses and
mobile connection.
• Facilitated internal and external communications during the Flood
Disaster in Southern Russia in 2012: provided information, reports,
organised charity program to help those, who lost their houses and
mobile connection.
• Provided communications during economic crisis in 2009 when
VimpelCom (NYSE:VIP) raised the prices for the mobile Internet and
voice.
• Provided communications, organised events and answered media
requests during technical problems and accidents for mobile
operators in Central Russia.

8. Products and Services Launches
Goals and Activities:
• Provide PR activities during products and services
launch.
• Provide products and services testing among the
journalists and bloggers.
Projects and Achievements:
• Organised press-events during the launches.
• Organised press-tours for journalists, gadgets’ testing
and contests.
• Provided contests and try&buy activities for
customers in social networks.
• Organised BTL activities and fleshmobes to promote
products and services in Central Russia.
• Organised participation in exhibitions to promote the
services of the companies.

9. Changes Communications
Goals and Activities:
• To provide communications during re-branding to internal and
external audience.
• To provide communications during management changes and
to reduce the possible negative feedback.
• To provide communications, reduce the possible negative
feedback and to provide understanding during merges and
acquisitions.
Projects and Achievements:
• Communications during merges and acquisitions in
VimpelCom (NYSE:VIP) in 2009 to increase awareness of
the business processes and the outcomes.
• Communications during the MegaFon (LSE:MFON) IPO
process in order employees how exactly that influences their
jobs in particular and how things in the company will change.
• Internal communications and contests during the VimpelCom
re-branding and its feedback in 2009.

10. CSR & Charity
Goals and Activities:
• To deliver companies’ charity and social policies.
• Managed educational projects.
• To promote CSR policy and present sustainability reports.
• Organisation of charity and social events for internal and external audience.
Projects and Achievements:
• Implemented the program which encouraged senior students to work
with new students to help them succeed and assimilate social and study
lifestyles.
• Managed the end-to-end project to release the GRI-compliant corporate
social report: http://bit.ly/MegaCSR
• Promoted the “Billion in Small Change” charity program through social
networks and among the employees, which helped to rise $160M within a
year to help sick children.
• Supervised the issue of the first MegaFon (LSE:MFON) brochure with
recommendations for customers with disabilities.
• Organised two blood donation events with participation of 1K of
Company’s employees in Moscow.
• Supervised the creation of educational video (http://bit.ly/SafeVimp) as a
part of communication program for children and parents “Safe Internet”.
• Facilitated social projects which were subsequently adopted by branches of
the Central Russia division including the ‘Tree of Wishes’ charity program
for 1K orphans.
• Facilitated CSR educational round tables – “Safe Internet”, “Mobile
Literacy” and “Mobile Etiquette” with participation of more than 50
journalists, VIPs and bloggers.

11. Special Events
Goals and Activities:
• To organise special high-profile events for the companies.
• To provide exceptional external communications and to think outside the box.
Projects and Achievements:
• Effectively managed on-site communications during the 2012 London Olympics and
Paralympics program. As a result, more than 160 publications were initiated in mass
media, over 100 blog posts and videos were published on Facebook, Twitter,
LiveJournal and YouTube. Broadcasted the Opening and Closing ceremonies in
Twitter. Contributed to the attraction of 26K visitors to image-building MegaFon zones
in Olympic London.
• Organised the hospitality program for the Russian junior Paralympic boccia team,
MegaFon employees and VIP guests including arrangement of accommodation, visas
and catering, visits to competitions, provision of daily newsletters and administration
of the hospitality website.
• Prepared a profile raising video for CNBC channel about the Company
(http://bit.ly/MegaVid1) and the follow up video (http://bit.ly/MegaVid2) during the
World Economic Forum 2013.
• Facilitated and managed the implementation of a communication program across
Central Russia to celebrate the 10 years anniversary of VimpelCom operations,
providing media coverage of more than 300 publications and fleshmobs
(http://bit.ly/10YearsVK).
• Implemented the ‘HR brand Number 1 in Russia’ program, promoting the
Company’s call-centres as the prestigious and safe place to work in.
• Planned and organised the annual International “Week of Science” conference for
more than 500 participants from Russia and Eastern Asia.
• Managed inbound international visits of students and professors from Swedish
University of Gävle and MPs from Tajikistan. Led the development of adaptation
program for overseas students, monitoring its results and outcomes.

12. Annual Reports
Goals and Activities:
• To organise press-events to present annual results and achievements.
• To provide press materials for the events, including press-releases and
fact sheets, and preparing the final presentation for the speaker.
Projects and Achievements:
• Effectively organised press-events and on-line translations with
participation of more than 25 journalists at a time.
• Organised press trips to company’s headquarters for journalists during
the annual results announcements.
• Prepared annual presentations for the speakers, C-level management.
• Prepared press-releases, fact sheets, Q&As.
• Was a team member in the project of preparation of companies’
annual reports.

13. Websites Supports
Goals and Activities:
• To provide content for companies corporate websites.
Projects and Achievements:
• Launched the CSR section of MegaFon’s (LSE:MFON) corporate
website.
• Prepared the content for the English version of MegaFon’s
(LSE:MFON) corporate website.
• Launched the website for potential students in MESI, the Top 10
Russian Universities.
• Supervised the content of the first and only student’s website for
MESI, the Top 10 Russian Universities.
• Prepared the news digest for VimpelCom (NYSE:VIP) website.

14. Thank you!
iaristova@gmail.com
http://www.linkedin.com/in/iaristova
0487 609 318