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International Business CESA Stephan Langdon, MBA, M.ED
Overview Basics of International Business and Management Case Based Presentations
Course Rules Attendance From CESA: 4th fail for any reason (medical or not), you fail.
Course Rules Class Cases must be brought to class No cell phone (voice or chat) You text or you talk on the phone, you leave and are absent On time – door lock Sit in first four rows Groups assigned
Exams No Make Ups/Extra credit When you leave you are done No cell phone (text or spoken)
Internationlaization
Globalization Worldwide trend of the economies of the world becoming borderless and interlinked. Not all economies are participating or benefiting equally in the process. Important forces are driving globalization. It is also important to look at classifications of the world’s economies.
Internationalization Internationalization is the process by which  Firms increase their awareness of the influence of international activities on their future Establish and conduct transactions with firms from other countries.
Globalization ,[object Object]
Social
Political
Economic
Cultural
Technological
Benefits of growing global trade and investment

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CESA International Business. 2011.01