This Google Analytics workshop is offered as part of a series of free workshops designed to give individuals a basic understanding of Google Analytics

1. Welcome to IRUN WorkshopsFor the benefit of all attendees please could you follow the guidelines below. Reducing background noise… If possible please can you mute your phone. If you are using a headset you can mute the online audio by right clicking on the handset symbol against your name in the list of attendees. If unable to mute please keep background noise to a minimum. If you are experiencing the following problems please close the call and reconnect; You are unable to connect to the meeting You cannot see the presenters screen You cannot hear clearly. There will be a Q&A session during the final 10 minutes

2. Website Analytics Improve your website performance and make your investment work for you…

4. This is intended to help you to make informed decisions when engaging with your chosen supplier or raise confidence if choosing to tackle ‘in house’.

6. An increasing local presence.

7. Provide a full range of business development / internet marketing applications.

9. Website Design

10. Writing Effective Website Copy

11. Website Marketing

12. Search Engine Optimisation

13. Pay Per Click Advertising

14. Website Analytics

15. Contact Systems / Email MarketingFREE to attend every week Thurs @ 9.30am

17. If you feel able please let us have a testimonial.

18. Delivers a link back to your own website.

19. If you feel it is valuable please invite 2 other people to attend a future workshop.

21. Your website: is it seen as a ‘cost’ or ‘investment’.

22. How create an effective website.

25. Sign-up for a newsletter

26. Subscribe to a mailing list

27. Request a product sample

28. Book a sales consultation

29. Purchase a product

30. Book a serviceProspects Leads Sales

31. Intelligent business… Feedback Service Improvement Referrals An Effective Communications Strategy Search Engine Marketing Search Engine Marketing Attract Visitorsin your Target Market Solicit for Referrals An Effective Website That ‘Sells’ to the Target Market Reminders and Reasons to Return to the Website Website and communications strategy An Effective Website Up-sell, Cross SellBuild and Retain Convert Visitors into Paying Clients An Effective Website and Communications Strategy for Prospects Professional Ongoing Communications Number of Leads Generated Number of Leads Converted Monetary Value of 1st Transaction Average Gross Profit Margin Number of Transactions per Year Number of Referrals Per Year / client Number of Years as a Client

32. Website Analytics Improve your website performance and make your investment work for you…

34. Search Engine Optimisation

35. E-mail promotions

36. Affiliates

37. Blogs

38. Press releases

39. Direct Mail

40. Print Advertising

42. How they navigate through it?

43. What are they looking at?

44. How long are they staying there?

45. Are they coming back?

46. Are they local?

47. …..

49. Inbound links

50. Search Engines

51. Organic

53. Understand your trafficSite Statistics

55. The data it provides

56. Live examples

59. Track goal conversion

60. Campaign ROI

61. Unearth ‘hidden’ opportunities….and it’s FREE

63. Easy to Implement

64. Easy to Use

65. Easy to Understand….and it’s FREE

67. Filters

68. Tagging Links

69. Goals and FunnelsOnce these are in place you will get comprehensive data about your web traffic

70. Managing Profiles A website profile is a set of rules that correspond to a domain and it will define the reports that you see. You can also use profiles to track sub-domains, or different sections of your site – you set up multiple profiles with filters to get the data you want Advantages are you can filter and segment data depending on your needs

71. Setting up Filters Filters are applied to the information coming into your account, to manipulate the final data in order to provide accurate reports. E.g remove the traffic from your company

72. Tagging Links Tagging your online ads is an important prerequisite to allowing Google Analytics to show you which marketing activities are really paying off. You don’t need to tag Google Adwords – as long as auto tagging is enabled this will be sorted for you However you might want to tag other ad campaigns such as banner ads or perhaps an email campaign

73. Goals and Funnels A goal is a way to measure your business objectives, the funnel is the path a visitor takes to get there. You can have a maximum of 4 goals per profile A typical goal would be – a thank you page, purchase confirmation page Defining the funnel pages allows you to see how frequently visitors abandon goals, and where they go

75. Funnel Path– the specific route you expect visitors to take

76. Money Page- opportunity for visitor goal completion

78. Cookies are used to track the connection between the Adwords ad and the conversion page. When a match is made, Google records a successful conversion for you.

80. Visitors

81. Traffic Sources

82. Content

83. Goals

85. Google Analytics - Visitors

86. Google Analytics – Traffic Sources Linking strategy Pay Per Click Organic Optimisation

87. Google Analytics – Keyword Reporting

88. Access to GoogleAnalytics

90. Go to the ‘Analytics’ tab

92. Loading

93. Loading

94. Loading

95. Loading

96. Loading Loaded into caption

97. Loading Loaded into footer

99. Use the data to actively manage your website.

100. E.g. Improve Landing Pages to enhance Conversion

101. Combine with PPC activity to enhance performance ~ tab in PPC account.

104. Website Design

105. Writing Effective Website Copy

106. Website Marketing

107. Search Engine Optimisation

108. Pay Per Click Advertising

109. Website Analytics

110. Contact Systems / Email MarketingFREE to attend every week Thurs @ 9.30am

112. If you feel able please let us have a testimonial.

113. If you feel it is valuable please invite 2 other people to attend a future workshop.

116. Time spent reviewing website

117. Online meeting (1 Hour) internet marketing / website review