PROMOTION campaign for the Youth Hostel. [Project realized by Lorelys Morales & Isa Ruf]

1. (Youth Hostel based in Bilbao, Basque Country)
(from the basque language)
POLIKI-POLIKI: adv. calmly, serenely

2. philosophy
of the hostel
based in
slow
movement
‘we don’t believe
in express-turism’ ‘it’s important to
enjoy the small
pleasures of life’

3. GUIDE OF BILBAO
with plans based in the philosophy of the hostel

4. AYÚDAME, ESTOY PERDIDO!
HELP ME, I’M LOST!!
BRACELET
‘Help me, I’m lost’
(with the adress and the phone number of the hostel)
C/ Santa María nº1
Telf.: 946760876
C/ Santa María nº1
Telf.: 946760876
C/ Santa María nº1
Telf.: 946760876help me I'm lost
Ayudame estoy perdido
help me I'm lost
Ayudame estoy perdido
help me I'm lost
Ayudame estoy perdido

5. www.poliki-poliki.es
www.poliki-poliki.es
www.poliki-poliki.es
www.poliki-poliki.es
MERCHANDISING
PERSONAL OF THE YOUTH HOSTEL

6. ONLINE strategy
HOW TO PROMOTE
POLIKI-POLIKI Youth hostel?

7. 1
CO-WORKING
TOP DIY ARTISTS + POLIKI-POLIKI

8. The HOSTEL has 7 rooms with differents themes.
Every room will be decorated by a DIY ARTIST.
SHOWCASE for the artist
PROMOTION for the hostel

9. will get a new target
through the hostel and
its website
will get a new target
through the
artist’s social networking
the hostel
the artists
VIRAL PROMOTION
social network

10. 2
webSITE

12. 3
eMAILING

13. mailing

14. newsletter

15. 4
socialNETWORK

16. facebook

17. youtube

18. Lorelys Morales & Isa Ruf