1. Social Strategy
Twitter & Google+

2. Twitter
Who are we talking to?
1. Customers - Fans/Players (Multi-Brand Users)
2. Bloggers - Mommy, Reviewers
3. Giveaway-Seekers

3. Twitter
What can we do here?
1. Create Links
2. Funnel Traffic
3. Generate Exposure
4. Increase Brand Awareness
5. Generate Positive Attitudinal Change

4. Twitter
Giveaways
Pop Up Sales
Gift Card Contests:
RT
Hashtag
Follow
Creative Answer
Picture
Humanizing
Engaging:
Favoriting
Retweeting
Following
Replying
How do we do it?

5. Twitter
What are we saying about ourselves?
"SportsUnlimited.com sells stuff, but the people behind it
are smart, sometimes humorous, generous, and genuine."
"We would rather have fun on Twitter than sell you
something because you don't go on Twitter to shop."

6. Twitter
Be Personal
Engage with people
Create Positive Attitudinal Change
"OMG SportsUnlimited RT me!!!"
Giveaways
Create interesting daily giveaways for
RT, Follow, etc.
Stay consistent: Users will remain
engaged
Overview

7. Twitter
Recommended Action
1. Mon-Thurs: $25 Gift Card Giveaway
2. Friday: $50 Gift Card Giveaway
3. 1x / Week: Pop Up Sale - 25% Single Product

8. Google+
Sports Fans
Fans
Players
Customers
Browsers
Readers
Writers
News Seekers
Who are we talking to?

9. Google+
What can we do here?
1. Put Ourselves in a Community
2. Become a Resource for Interesting Content
3. Share Content
4. Create Links
5. Increase Brand Awareness

10. Google+
Interesting and
Relevant Posts
Pictures
Videos
Graphics
Articles
GIFs
Polls
How do we accomplish our goals?
This image has 500 shares, 800 +1's in 24
hours. (Via "What's Hot" Google+)

11. Google+
What are we saying about ourselves?
"We love sports, check out this cool stuff."
"We are a resource for cool, sports related media that we
find and share."

12. Google+
Be Interesting
Post Cool Stuff
Become a Resource
Stay Relevant
Be Focused
Pictures
Videos
Graphics
Articles
GIFs
Polls
Overview

13. Google+
Recommended Action
1. Post Blog Articles In Communities
2. Connect with SportsU (upon launch)
3. Contests: Share Image to Enter (Product Giveaway)

14. Social Strategy
Additional Recommendations:
1. "Tweet/Share Your Purchase!" after
checkout
2. Use "Follow" widgets for G+ and Twitter
3. Use Email/Site Banner to promote Twitter
Giveaways
4. Test Promoted Tweets/Hashtags
5. "Tweet That You Want This" on product
page