Theramed Foam Fresh is an all-in-one tablet that makes life easier and healthier by providing dental hygiene, cosmetic whitening, and health benefits like vitamins and antioxidants without needing water. As the global population grows to 9 billion by 2050 and becomes more urbanized, innovative solutions will be needed to sustainably meet increased demands on resources like water and address waste. Theramed's marketing objectives aim to create awareness of their product in both developed and emerging regions through educational and social programs, as well as influencers, dentists, governments, and NGOs to convince new users to try their convenient alternative.

1. Isaac Rosales | Jackie Becerra
Making Life Easier & Healthier in One Tablet
Theramed Foam Fresh

3. People Agree...

4. Dentist Ratio
N. America
176,000
1/1,900
China
16,000
1/82,300
India
35,00
1/33,900

5. Foam Fresh
Making Life Easier & Healthier in One Tablet
All-in-One Solution

6. 2050: Brighter Future
Innovative Solutions
9 Billion People
Higher Quality of Life

7. 70% of the world’s Population will be Urban“70% of the world’s population will be urban”
-Unicef

8. 2050: Opportunities
Population Water Waste

9. Making Life Easier & Healthier in One Tablet
Foam Fresh
All-in-One Substitute
Consistently Clean
Convenience
No Water

10. Cosmetic Whitening
Health Benefits:
Vitamins
Additional Product Features
Antioxidants

11. Technical Aspects
Edible Layer Foam Nanotechnology

12. STRATEGIC VALUES
Inspire
Globalize
Simplify
Outperform

13. Sustainability Matrix

16. Marketing Plan Objectives
Developed Regions
Emerging Regions
Convince to try
Create Awareness
“Do More”
“Do Something”

17. Developed Region Strategy
Who: Influencers & Dentists
Where: Retail & Online
How: Educational Ads, Free Trials & Coupons
Price: Larger Supply

18. Who: Government & NGO
Where: Retail
How: Awareness and Social Programs
Price: Smaller Quantity
Emerging Region Strategy

19. Additional Market Segments
Children Military Pet Product

20. Current Market Value
$ 30.88 B
3.2%
Annual Growth Rate

21. Market Adoption