Israel at MIPTV 2014

1. MIPTV 2014
Focus on Israel
visibility in Cannes
DESIGN&INNOVATION

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Advertising
Full advertising page in the Preview Magazine about the focus sent to some 6,000 people
before the show
· Registration Hall branding
· Many panels in the Hall itself
· Large Welcome branded sticker on the floor of the entrance entrance
· Branded foot prints inside the Hall
· Branded T shirts of all the hostesses (some 20 hostesses with branded T Shirts during all
the week)
· Branding of the screens of all the e tickets machines giving badges (of the Miptv badges
machines also at the Mipdoc in the Martinez )
· Large advertising panel on the floor 3 – the conferences floor
· 5 branded conferences with many Israeli speakers
· Mipdoc
· Mipformat
· Mip TV
· Screening by Virginia
· Scripted format
· New Media

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Theses conference created a large interest, most of the time the amphitheaters where full,
even from 8:30 am on Tuesday!
Conferences
In addition of branded conferences, the MIP decided to add some other Israeli related
conferences: exclusive Masters Mind Key Note of avi Nir, Israeli speakers at few other
conferences like in the New Media panel inside the Mipformat. Even if in addition to the
“package” and not branded “Israeli Focus” it enlarged the Israeli Buzz.
· Full advertising pages inside the Daily News 2 distributed at more than 10,000 samples
· Articles about the focus itself in the Preview and daily news 1,2,3. Also, there was a raise
of the articles about Israel companies inside these magazines.
· Full magazine about the focus itself distributed together with the Daily News 2, at
more than 10,000 samples. The magazine received particularly good critiques about
its content quality. Also the magazine was full of sponsors advertising (full pages, half
pages, quarter of pages).

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· 6 very larges branded flags in key locations in front of the Palais des Festivals.
· At few opportunities, conference introduction speeches by the Mip director, Laurine
Garaude.
· Branded Roll Ups at many locations
· In the VIP protocole
· At the entrances of the branded conferences: Mipdoc, Mipformat, Miptv (screening,
scripted, new media)
· In addition to the packaged visibilities, Israeli companies added “privately” more
advertising than usual and it created an even more critical mass and a great effect: Israel
content is here and strong.
The Israeli Party at the exclusive Carlton hotel
· This was THE glamour spoken event of the Market! All the Cannes’ Croisette spoke
about it before and after. Monday and Tuesday hundreds and hundreds of peoples tried
to get an invitation to a party that looks to be the place to be on Tuesday night.
· The budget was build for 400 attendees. In fact, more than 1,200 people came to the
party in total (we expected this figure with Yoram and Geraldine and prepared ourselves
according to that), with alcohol and cocktails served quite until the end 21:30 – 1:30!

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It was described by attendees and Mip management as one of the best party ever at the Mip.
People came and stayed for hours. The Balkan Beat Box lighted the fire.
· Many people were waiting in the queue in front of the Carlton. The party enhanced the Buzz
about Israel – no speech, just cool high quality Fun offered by the Israeli TV industry, it reinforced
a cool, dynamic and modern image.
· A branded Roll Up received the attendees + a large sponsors banners inside the luxurious Hall
+ many screens with sponsors content logos in the backgrounds.

6. Branding

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Logo versions

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Typography

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High impact photography

10. Advertising

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c o m m u n i c a t i o n s
,‫קטנים‬ ‫באלמנטים‬
,‫סמ‬ 1-‫מ‬ ‫קטן‬ ‫המשולש‬ ‫בהם‬
:‫זו‬ ‫בגירסה‬ ‫לשתמש‬ ‫יש‬
c o m m u n i c a t i o n s
,‫קטנים‬ ‫באלמנטים‬
,‫סמ‬ 1-‫מ‬ ‫קטן‬ ‫המשולש‬ ‫בהם‬
:‫זו‬ ‫בגירסה‬ ‫לשתמש‬ ‫יש‬
c o m m u n i c a t i o n s
,‫קטנים‬ ‫באלמנטים‬
,‫סמ‬ 1-‫מ‬ ‫קטן‬ ‫המשולש‬ ‫בהם‬
:‫זו‬ ‫בגירסה‬ ‫לשתמש‬ ‫יש‬
c o m m u n i c a t i o n s
,‫קטנים‬ ‫באלמנטים‬
,‫סמ‬ 1-‫מ‬ ‫קטן‬ ‫המשולש‬ ‫בהם‬
:‫זו‬ ‫בגירסה‬ ‫לשתמש‬ ‫יש‬

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Wed 8
THE ISRAELI
PARTY - by
invitation only.
Carlton
21:00
Balkan Beat Box - live
show
Ram Matza - Live VJ
MIPDOC
Co- Productions Marketplace: Success stories from Israel
Mipformats
How to do business with Israel
Miptv
Focus on Israel
Fresh TV from Israel, presented by Virginia 9:00-9:30
Mouseler, CEO, The WIT
when Drama meets formats 9:40-10:20
Israeli Innovation Seminar: From start up to TV 10:30-11:10
THE ISRAELI PARTY
Saturday 5th
MIPDOC
Martinez Hotel, Conf. Room
17:10-17:40
Co-Production Marketplace
Success Stories from Israel
Tuesday 8th
MIPTV
Palais des Festivals, Audi A
9:00-9:30
Fresh TV from Israel
Presented by Virginia
Mouseler, CEO of The WIT
9:40-10:20
How to create successful
format / dramas?
10:30-11:10
Innovation Seminar
From Start-Up to TV
Tuesday 8th
THE ISRAELI PARTY
Carlton - By invitation only
21:30
Balkan Beat Box - Live Show
Amir Peri - DJ Set
Ram Matza - Live VJ
Sunday 6th
MIPFORMATS
Palais des Festivals,
Grand Audi
17:10-17:50
Maximize Your Business
with Israel
c o m m u n i c a t i o n s
,‫קטנים‬ ‫באלמנטים‬
,‫סמ‬ 1-‫מ‬ ‫קטן‬ ‫המשולש‬ ‫בהם‬
:‫זו‬ ‫בגירסה‬ ‫לשתמש‬ ‫יש‬

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c o m m u n i c a t i o n s
,‫קטנים‬ ‫באלמנטים‬
,‫סמ‬ 1-‫מ‬ ‫קטן‬ ‫המשולש‬ ‫בהם‬
:‫זו‬ ‫בגירסה‬ ‫לשתמש‬ ‫יש‬
Wishes to welcome you at

30. Thank you
www.roandco.co
For additional work and full bios visit our website:
DESIGNINNOVATION