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Itracks Corporate Overview  Interactive Tracking Systems (Itracks) 150 – 820 51st Street E Saskatoon, SK S7K 9X8
A New Type of Community  consumers want to be heard! are you listening?
A New Type of Community  getting started step back and think
A New Type of Community  getting started create an environment
A New Type of Community  getting started populate
A New Type of Community  getting started set expectations
A New Type of Community  getting started listen
Engaging Online Market  Research Communities successful MROCs A successful MROC will have members who are More extroverted More creative and open-minded Problem solvers, not problem seekers Use Social media in their daily life More likely to create content in SM  More accountable
Engaging Online Market  Research Communities engagement  Take Time ,[object Object],Acknowledge ,[object Object],Share ,[object Object],[object Object]
Members form bonds with each other and the brand
Unmet needs begin to surface
Innovation begins,[object Object]
Engaging Online Market  Research Communities challenge your members ,[object Object]
Break members up into teams for discussions, tasks or to problem solveDaunting, artist unknown.
Engaging Online Market  Research Communities balance ,[object Object]
 Mix up targeted activities 	- Short polls 	- BBFGs/OLFGs 	- Media uploads 	- Discussions 	- Contests
A New Type of Community  listen! “Social media gives you the ability to check perception. You’re not speaking at people anymore, you are speaking with them.” Brian Solis
A New Type of Community  listen! Your Company +Sucks
A New Type of Community  listen!
A New Type of Community  take action
A New Type of Community  the GOMC story “Trust Agents use today’s web tools to spread their influence faster, wider, and deeper than a typical company’s PR or marketing department might be capable of achieving.” Chris Brogan
A New Type of Community  the GOMC story
A New Type of Community  the GOMC story
A New Type of Community  the GOMC story
A New Type of Community  the GOMC story
A New Type of Community  the GOMC story
A New Type of Community  the GOMC story
A New Type of Community  the GOMC story
A New Type of Community  the GOMC story
A New Type of Community  the GOMC story
A New Type of Community  the GOMC story
A New Type of Community  metrics ,[object Object]
 Representation from 33 countries
 50+ jobs posted

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Insight Communities Overview

  • 1. Itracks Corporate Overview Interactive Tracking Systems (Itracks) 150 – 820 51st Street E Saskatoon, SK S7K 9X8
  • 2. A New Type of Community consumers want to be heard! are you listening?
  • 3. A New Type of Community getting started step back and think
  • 4. A New Type of Community getting started create an environment
  • 5. A New Type of Community getting started populate
  • 6. A New Type of Community getting started set expectations
  • 7. A New Type of Community getting started listen
  • 8. Engaging Online Market Research Communities successful MROCs A successful MROC will have members who are More extroverted More creative and open-minded Problem solvers, not problem seekers Use Social media in their daily life More likely to create content in SM More accountable
  • 9.
  • 10. Members form bonds with each other and the brand
  • 11. Unmet needs begin to surface
  • 12.
  • 13.
  • 14. Break members up into teams for discussions, tasks or to problem solveDaunting, artist unknown.
  • 15.
  • 16. Mix up targeted activities - Short polls - BBFGs/OLFGs - Media uploads - Discussions - Contests
  • 17. A New Type of Community listen! “Social media gives you the ability to check perception. You’re not speaking at people anymore, you are speaking with them.” Brian Solis
  • 18. A New Type of Community listen! Your Company +Sucks
  • 19. A New Type of Community listen!
  • 20. A New Type of Community take action
  • 21. A New Type of Community the GOMC story “Trust Agents use today’s web tools to spread their influence faster, wider, and deeper than a typical company’s PR or marketing department might be capable of achieving.” Chris Brogan
  • 22. A New Type of Community the GOMC story
  • 23. A New Type of Community the GOMC story
  • 24. A New Type of Community the GOMC story
  • 25. A New Type of Community the GOMC story
  • 26. A New Type of Community the GOMC story
  • 27. A New Type of Community the GOMC story
  • 28. A New Type of Community the GOMC story
  • 29. A New Type of Community the GOMC story
  • 30. A New Type of Community the GOMC story
  • 31. A New Type of Community the GOMC story
  • 32.
  • 33. Representation from 33 countries
  • 34. 50+ jobs posted
  • 36. Currently 3 guest bloggers
  • 38.
  • 39. A New Type of Community workshop
  • 40. A New Type of Community conclusion

Notas del editor

  1. "Hosting events in the real world...transcends online interactions and builds bona fide, real-world relationships"