1. Screens
JCC Professional Conference 2013

2. Our Life is Filled With Screens

3. 67%
of JCC members and participants have smartphones
State of Digital Media in JCCs

4. 1 in 3 Adults Owns a Tablet/e-Reader

5. Our Life is Filled With Screens

6. More screens in the future

7. More screens in the future

9. Multi-screening

10. Budgets misaligned

11. 90/10
Traditional Marketing Budget vs. Digital Marketing Budget
Even a further divide in JCCs

12. Screens are Personal

13. Screens are Controlled By Customers

14. UX is Top Priority

15. Screens are Connected

16. Create Once - Post Everywhere

17. Desktops Screens

18. Desktop and Laptops

19. Large Touch Screens

20. Search

21. Research and High Value Behavior

22. Zero Moment of Truth “ZMOT”

23. Join the JCC

24. Enroll in Programs

25. Sign Up for Events

26. Register for Summer Camps

27. Buy Tickets for Cultural Events

28. All Roads Lead to Rome..... Website

29. Mobile Screens

30. When Members Use Mobile
There are 2 main situations in which people turn to mobile...
Idle Time Urgent Tasks
‣ Catch up on News ‣ Find a business
‣ Look for things to do ‣ Look up contact
information
‣ Take and share pictures
Mobile

31. How Members Will Use It
Think about what people want and expect, not just what
information you want to include
Mobile

32. Question: What should we do this
weekend?
Solution: Calendars of cultural events
Lectures and concerts
Jewish programs
Adult, youth, and family
activities
Purchase tickets
through the app
Mobile

33. Question: Are there any group
exercise classes today?
Solution: Fitness schedules
Class listings with
instructors and
descriptions
Pool, gym, and other
facilities hours and
information
Mobile

34. Question: How do I make a
service appointment?
Solution: Listings of important resources
Personal Training
Childcare
Massage
Mobile Youth & Family

35. Question: How can I interact with
other members and the JCC?
Solution: Interactive features and social media
Twitter/Facebook
Photo and video
sharing
Feedback
Mobile

36. How to Make It Great
So you know you should have a mobile strategy, but how do you
execute?
Mobile

37. Make Sure it Works Well on All
Devices
9%
14% Together, iOS and Android
46% account for 80% of mobile
devices! Catering to them gives
30% you the best chance for high
adoption rates.
Android iPhone
Blackberry Other
Mobile

38. Establish a Workflow for Updates
Wrong information is worse than no information
Start with the essentials
Have a detailed, realistic plan for how
content is kept relevant
Enable users to easily give you feedback
and pay attention to the results
Mobile

39. Simplicity is Beautiful
Mobile

40. Promote your App!
3 Easy Steps
Auto-detect mobile devices
Put up posters or displays around the center
Send out an email or two upon launch
Mobile

41. TV Screens

42. Television

43. Television

44. Television

45. Television

46. Television

47. Television

48. • Keep it short
(1 to 2 min,
check your
analytics)
• Educational,
entertaining &
engaging
• Portable
Best Practices for Video

49. Best Practices for Video

50. Display in JCC

51. Display in JCC

52. Display in Lobby and Fitness Center

53. • Show videos or motion
• Keep message simple
• Make sure staff in Knowledgeable about content
• Re-purpose content from other networks
• Make them social!
• Possible revenue generator
Best Practices for Screens in the JCC