1. Insurance & Utilities
• 3 in 5 use both comparison
and company websites in
the purchase process
• 1 in 3 rail commuters are
prompted to visit PCW’s by
advertising
• On average, commuters spend 4
days researching insurance prices
before purchasing
• Commuters visit an average of 4
websites when researching
insurance
• 39% use advertising as a source
of information on insurance
providers (36% utilities)
• Advertising influences 1 in 10
commuters to switch insurance
provider
• Price and value are key reasons
for commuters to switch providers
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