How to Make Your Money Grow - Interview with Julio de Laffitte & Heather Williams

Interview with Julio de Lafitte & Heather Williams

Heather Williams: Hi, I am Heather Williams and today I am speaking to Julio De
Laffitte. He is one of Australia’s leading communicators in
financial wealth and the founder of JDL Strategies.

How are you, Julio?

Julio De Lafitte: Good morning, Heather. I am good. I am great.

Heather Williams: Excellent!

Now, I wanted to find out from you what are you about today?

Julio De Lafitte: Heather, I have an incredible life. I actually get to travel
Australia wide, teaching people financial intelligence. It’s
actually how to make a switch of working for money to have
money working for them. I am the CEO of JDL Strategies. We
are a national company and our little company is growing in
leaps and bounds.

Heather Williams: Okay, alright. So, you must have… I mean, this <<inaudible>>
special story for what you are doing now but you must have
started somewhere. Tell me about where you came from, your
background.

Julio De Lafitte: My parents are Europeans; they had immigrated to Brazil,
South America and raised in Brazil in the middle of the military
dictatorship and inflation was rampant, 300% per annum; and
in the midst of so much chaos, I saw my parents prosper and
prosper and prosper. My father was a big time businessman in
Brazil, my mother was a lawyer and basically for me it was
growing up in Brazil but when I was 12 by dad started taking
me out for visiting some of his businesses and he was buying
and selling them and trading commodities and doing all sorts of
different things. So, it was just preparation for coming to
Australia.
For more tips on growing your wealth - http://www.juliodelaffitte.com


Heather Williams: I understand your grandfather also came from quite an
entrepreneurial background as well. He was a fisherman and
then…

Julio De Lafitte: That’s right.

Heather Williams: Tell me about him.

Julio De Lafitte: Sure. It’s funny because you look at your family and you can
look back in the past and learn from their lessons and then take
the lessons forward. I know that my grandfather was an
illiterate man actually and arrived in Brazil with nothing but
dreams, just dreams – did not know anyone, did not have any
contacts but he actually the Portuguese language when he
arrived – and he went forward and built a little empire in the
fishing industry and it was early in his life when he made a
very, very profitable association with an American engineer,
implementing freezers across Rio and imagine just 80-90 years
ago coming upon that technology of being able to freeze fish
and within 10 years from then getting together, these guys
almost could control the price of fish in Rio

Heather Williams: Wow! Unbelievable.

Julio De Lafitte: And that was my father’s background because my father was
just a boy watching his dad going from an illiterate fisherman
who had a couple of boats and a couple of crews to then fully
engaged with the possibility of business, right? So, it was just
taking forward an idea “Wow! We could freeze the fish” for
then started placing what we call today is traditional freezers
everywhere but back then it was innovative technology where
they were placing those freezers in dry stores and people could
come and buy fish in the afternoon. And from there they
actually built an empire, they bought more boats and had more
fishing people, started controlling the price of fish from taking
out of the water, from buying in the markets, from freezing in a


holding unit. So, for my dad it was the tough time when he was
30 to tell his dad that he actually hated fish.

Heather Williams: Wow! Okay. And then what did he go on to do? You
mentioned that he was obviously quite a strong businessman as
well.

Julio De Lafitte: Yeah. I guess that if you look into history of people’s families…
So, my grandfather saw his father as a fisherman who saw his
father as a fisherman. So, in that lineage… and then my dad
saw his father not as a fisherman but as a businessman, a guy
who is chasing possibility and opportunity.

Heather Williams: Absolutely.

Julio De Lafitte: So, when my dad was in his early 30’s, it was at the time when
television fast becoming a conversation and my dad was able to
secure the distribution of a famous brand of television in South
America and he was slightly just ahead of time because when
he secured that, television was just a concept. So, he sat on it
for a couple of years and then it took off.

Heather Williams: Wow!

Julio De Lafitte: So, imagine what it is for every second television set gets sold
in a nation, you get a cut of it. That’s how my father positioned
himself.

Heather Williams: Yeah.

Julio De Lafitte: And from there he started to invest in all sorts of different
businesses. By the time I came by, when I became aware of
who my dad was, I was around 12 to 13 years old and realized



that we lived in a medium-sized city in Brazil and my dad
basically owned many, many businesses in all sorts of fronts –
tire stores, bakeries, the cinema, the supermarket, tickets,
exchange rates. Everything you could imagine that had human
endeavor, my dad had an interest in it. He used to say “I only
make a dollar a deal but I make a dollar in every deal.”

Heather Williams: Absolutely. Seriously, it sounds like you have the most
inspirational story and you have come from this really strong
entrepreneurial family.

Now, you have made this move from Brazil over to Australia.
How did you find the comparison? How did you find Australia?

Julio De Lafitte: Yeah, it’s interesting because when I first got here, I was
basically, I guess, reliving my grandfather’s steps, rather in a
new nation. So, there was this whole excitement of arriving in
a new country, you know, and then just learning what’s
available, what’s possible and so on and I just realized how
good Australia really was. See, Heather, when I first came here
and I asked people what’s inflation like and they used to say
12% but they spoke of 12% as a concern but I come out of
Brazil where inflation was 300%.

Heather Williams: Oh my Gosh!

Julio De Lafitte: So, when I got that it is 12%, I am sitting and thinking “Ha, ha,
ha!” You understand, like, people looking at the numbers. And
then I also had a distinction very, very early and what it’s
telling you is that the price of money was 12%. The thing was
this 12% per annum was how much interest rates were at the
time I arrived. When I left Brazil, it was 12% per month. So,
within being here for only a few months, I figured that inflation
was 12% per annum and interest rates were 12% per annum, I
knew I was going to be rich.



Does it make sense?

Heather Williams: Yeah, absolutely.

Julio De Lafitte: It’s like you are taking me out of a very harsh environment
where my family was prospering like there is no end and you
are putting me in such an incredible environment like Australia.
I just knew that I just got to get over this fact that I didn’t
speak in English, you know. So, I had to learn the language
really, really fast and be able to communicate but I knew that
the environment was absolutely awesome for prosperity.

Heather Williams: I find that quite surprising to hear from you that being an
Australian and it’s quite encouraging to hear that somebody can
see that, have that vision for Australia and what there is to
offer. So, again, from there how did you turn that around to
create this company JDL Strategies? What’s at their thought?

Julio De Lafitte: JDL existed on the back of my personal work or my experience
in Australia. I will take you through that and then I get you to
the company itself.

So, basically, when I first got here and I realized that I saved
some money and I could buy a house, so I did and I bought a
house like I am a new immigrant, can’t even speak English –
“Oh, you want to buy a house? Okay, here is the money.”
Availability of money in Australia is incredible. Anyone can
borrow money, right? So, I had a bit of deposit, I got two jobs
and I bought house and the time I bought the house, the
recession was on and I started noticing that, of course, as the
recession hits rents always goes up. So, I put a tenant in my
house and within a year I bought another one.

Heather Williams: Wow!



Julio De Lafitte: So, basically, then I started what we call today a chain reaction
which was I bought one house and then we bought another one
and then as soon as we could, we bought another one and then
I was like anybody else – I had jobs, you know. So, I actually
had two jobs because I could. I working as a draftsman during
the day and basically on the weekends I was just trading stuff,
you know, basically buying things for one price and selling for
another, whatever I could get my hands on. And then as the
prosperity stats to come, I started borrowing against my houses
and get into the financial industry because I always liked this
idea of beginning with money. So, you know, I got really
interested in financial planning and very earlier on I went to see
a financial planner who had been recommended, went to see
the guy and went to the interview. The interview was actually
very good but as I looked at his wall, what I noticed was he was
the best performer for a specific bank – best performer for last
year, the year before and the year before – and as we started
talking and he started to give me these strategies, I then
realized that he was a sales person.

Heather Williams: Okay, as often we feel that they are.

Julio De Lafitte: Yes. I actually had no problem with that. I just had a
consideration because the presentation was really good, he took
data from me and went back and forth but when the
recommendation came, it was very much the platform that he
was the best for the last few years and then I started wondering
what if another platform or another bank would be doing
something else better, you know. So, I went on this
conversation about finding out what’s what and the more I
researched, because I would research the persons providing the
products but also my common friends like “What do you know?”
and I started to realize that there was a real gap in financial
understanding for people, like people take a mortgage and
that’s all they knew. So, the epiphany from me or the moment
for me of creating JDL was “What if I was to create a company
that actually represented the client, first and foremost?” but
when you are trying to represent a client, the client lives in an
environment that everybody should have to sell them
something…



Heather Williams: Yeah, that’s the nature of the beast.

Julio De Lafitte: Nature of the beast. And the client really doesn’t know. So, we
then changed the model and said let’s educate the client first
and explain to the client how interest rate works, explain to the
client what debt is actually doing to them, explain to the client
how investing is not a “one day I’ll do it”, it’s a must, it’s a
discipline and you were to become financial intelligent, what
would you invest in? So, we started then designing this
program which again we called a chain reaction and be able to
teach that and once people get this as a concept for them, then
we can go and get the products to fit in the model. Rather than
trying to sell them the product we educate them, then we help
them to buy what they need and it’s just been a tremendous
success. This concept from the beginning to now we started
doing these things under the label JDL in the last 10 years but
our office had been involved in this wealth creation for the last
15 years and the concept is actually empowering the client first
and product comes later. It is the way going forward.

Heather Williams: So, Julio… I mean, it’s interesting that you talk about this
misconception out there that the rich have access to this sort of
information all the time and as a result the rich get rich and the
average person doesn’t even seem to have an opportunity to
get access to that sort of information. How do you deal with
that?

Julio De Lafitte: I believe that people are truly being hypnotized to fail
financially.

Heather Williams: It’s a big statement.

Julio De Lafitte: It is, it is but if you follow for a second, what I notice – and this
is not just in Australia, this is throughout the western world ,
okay? – our parents with the best intention they say to us “Go
and get an education so…” what?



Heather Williams: So, you can get a job.

Julio De Lafitte: Yeah, okay? Go and get education so you can get a job and
what our parents really want from us is a good job.


Julio De Lafitte: Okay? Well, a good job is a job that pays a lot of money. And
what I have noticed is it doesn't matter what the job is – a low-
paying job or a high-paying job. That’s the only financial
intelligence that people have, okay? So, then they enter life
and once they get a job, you know what they do? They get the
bills to match that income.

Heather Williams: Yes.

Julio De Lafitte: And then they keep on that gig for a long time, like people have
some money, you have 50 grand, you spend 50 grand. Now,
you have been promoted, you have 100 now, you spend 100. I
meet people, they <<inaudible>> 300 grand, they spend 300
grand and what they do is no wealth creation in that. So, why
not say “Hey, let’s be honest.” People don’t know the code for
getting rich. What I am actually talking about is there is no –
none – there is no wealth creation in matching your income to
expenses, absolutely none. So, that provides, especially in a
country like Australia, incredible standard of living and people
can feel their standard of living with wealth. Yeah, there is
wealth while I am working, addicted to income. So, when I say
to people “You are hypnotized to fail”, it’s because you are
addicted to income, you keep matching your income to
expenses and then you show up in your late 40s and your early
50s and say “And now? And now?”, right? Basically, at 50
what we notice is people now want to make the switch which is
“I have been working for money all my life real and now I need
money to work for me and I actually have no clue.”



Heather Williams: You know, I think that one is so true. Even if I was to reflect on
my own life, that whole working to earning income to pay for
the lifestyle I get, absolutely, absolutely what I am doing and I
see a lot of people out there doing. So, how do I make that
switch? How do I turn it around.

Julio De Lafitte: So, when I say I want to elevate the financial intelligence of a
nation, that’s what we are setting out to do in JDL. And you ask
me for who – anyone. The first distinction is to pay yourself
first. So, people have bills that are non-negotiable. They have
to pay the mortgage, they pay the electricity, they pay the
phone. What I urge people to do is to think for a second,
paying yourself first.

Heather Williams: What do you mean by that?

Julio De Lafitte: Okay. So, let’s have a look at the equation. This is my net
income, let’s just say a hundred grand and then I spend a
hundred grand and then one day in will invest, one day. So,
the formula is back to front. “One day I will invest” is a concept
in the future, it actually never comes, okay? It often comes for
people when it’s too late, right? But imagine if I was to go like
this – I am going to put my name as my bill. So, basically I will
get an amount of money and pay myself first before I pay the
electricity. Before I pay my car or my mortgage, I will pay
myself. It doesn’t matter what it is – 100 dollars, 200, 500
dollars. Every time I get paid, I pay myself first and that is the
money that I am going to boss around, I am going to say
“Money, go in the marketplace and bring every time.”

Heather Williams: So, you can make money do that.

Julio De Lafitte: Yeah. “Money, go in the marketplace”, and that’s what our
parents, our teachers failed to teach us. Look, sometimes
people say “Man, this is a bit controversial” and I will make a
statement here – we look at people trying to change the
financial services review and then putting the pressure on the
providers of financial intelligence such as accountants, financial


planners and all the government agencies themselves. The
truth is I reckon that in Grade 11 and Grade 12, financial
intelligence should be a subject in school so people can see for
themselves this very basic equation of having to pay
themselves first and then send the money out for the
marketplace to work for them. If that was told in school at
Grade 11 and 12, I got to tell you right now, at the end the
regulators, we will not have so much struggle because people
could say “Hey, did you study this at high school?” – “Yes, I
did.” – “So, what are you choosing?” because the hypnosis to
keep matching the income to the expenses, matching the
income to expenses. So, you want to get rich. The deal is your
send your money to the marketplace to work for you and you
start building your asset base.

Heather Williams: Can I just ask you on that because obviously… if I look at…
again, I can only reflect on myself and then the comparison
with the people around me and most people don’t really have a
true understanding of how to do that, how do you set up a
financial plan, how do you send your money out in the
marketplace and make it work for you, what do you give me to
assist me in being able to create that success because I
wouldn’t even know where to start?

Julio De Lafitte: Sure. The truth is people are <<inaudible>> and the concept
of money working for them, that’s the missing code. So, what
we do is we go get a job and this is a social agreement. So,
when you say to me “Julio, where do I start?”, first thing I
would say, I will have to hammer this down and say “First thing
to start is, Heather, as of next week, how much can you save?”
So, if you say to me “Julio, I will save a hundred dollars a
week”…

Heather Williams: Can I do something with that?

Julio De Lafitte: So, then that’s the first commitment. If you start saving a
hundred dollars, I already know you know that at the end of
first year you will have 5000 dollars, okay? So, commitment is
the first thing, right? And you say “What do I do with 5000



dollars?” Now, here comes the gig. The moment you knew
which, you make the first switch which is “I am now going to
invest my money.” Then you are in the open marketplace
trying to get and invest in what? The share guys are going to
try to sell you shares, the property guys are going to try to sell
you property, the managed fund guys are going to try to sell
you managed funds. Somebody’s going to try to put your
money into a superannuation account, typically the accountant
because he is looking at a tax-safe environment or a better tax
environment, right?

Now, if you look at all this, “Where do I start? Where do I get
my intel?” What I am trying to teach people is to start to
leverage. So, let’s just say you started with nothing, you were
young and you only had a hundred bucks a week. I would say
to you “Why don’t you start with a share portfolio, start building
that share portfolio, growing and growing and growing” and the
moment you have a share portfolio, I would say “Get a deposit
and buy a property investment.”

Heather Williams: Okay.

Julio De Lafitte: Right? And then once you have your first property investment,
put a debt reduction on it, start drawing the debt down. Have
that property by another property. Then you have two property
investments. Once you have two property investments, you
have the third one, then you have your second property
investment once it goes cash flow positive. Have your property
investments, start buying your shares, okay?

So, for example, if I bought a house 10 years ago for 200 grand
and back then the rent was 190, right now the property is worth
400 and the rent that I get from it is 400, give or take. Let’s
just say that property is cash flow positive 50 bucks a week.
So, I could say to that property technically “Property, I want
you to every week 50 dollars to go to this account, this account
buys me shares.” 50 dollars’ worth of shares every week. I
don’t care if the market is going up or down. As the rent goes
up, more and more shares will be purchased it starts – “So, this



house now is buying shares. It’s a system. Then I take some
more equity of this house and buy another house underneath
and this house underneath, I will do the same thing into
managed funds.” This is what we call a chain reaction and this
is what we are teaching to average Australian to do. Everything
begins the moment you say “I am going to save some money.”

Heather Williams: And you know what… I mean, I think that most people want
that but they just have no idea where to start and how to get
into it and the confusing nature of it because the economy is… I
mean, if you have got to the university and they study that,
that’s not something that’s taken lightly. Again, how do you
give some of the understanding of what goes on in the economy
and what to look out for?

Julio De Lafitte: One of the most fascinating things for me is that I met some
farmers that haven’t got a clue how actually the seeds work,
what’s the DNA compound of that seed, and what's going into
the fertilizer. They just know they are going to prepare the
ground, put the seeds down, throw the fertilizer in, irrigate and
they get a crop and they come and go. Some of the farmers
are highly sophisticated like they actually understand
everything.

So, wealth is very much like this, there is a system – is money
working for you or it isn’t. So, the first thing we got to crack in
the code is me asking you the question “Is money working for
you or not?” and what I have found Australia wide is for most
people money is not, okay? They are just matching their
income to the expenses. So, what do we do? The system is
based on this.

Now, try to understand the economy, let’s go there for a
second. I can teach anyone how to prophesize how the
economy’s going to go. It’s very simple – just check the
direction of the interest rates. If interest rates are going to go
up and up and up, the economy’s going to shrink, right? This
has been around for 200 years, this concept. This is called an
economic clock. Pretty much it’s like this – as interest rates go



up, cool?... What actually happens is this – many businesses
operate in borrowed funds. So, if interest rate goes up, the
profit at the end of the day becomes smaller because they have
to pay higher interests out of the profit. What that does is it
makes the value of the shares diminish and people that thought
that those shares were good shares may now dump those
shares which again makes the value of the company even go.
So, it actually shrinks the economy…

Heather Williams: Contracts.

Julio De Lafitte: It contracts the economy tremendously. So, if anyone starts to
see the interest rates going up and up and up, they can almost
predict a shrinking of the economy.

Heather Williams: Well, most people freak out when they see the interest rates
going up because they see then the risk to them and their
family and their homes and their commitments.

Julio De Lafitte: Yeah. When you are trying to teach financial intelligence to
people, its’ pretty much saying “Listen, when the interest rates
are going to go up, get ready first and foremost with your
finances. When they are going to come down, know that the
economy’s going to free up and things are going to start moving
and when things start moving, ride the wave all the way.”


Julio De Lafitte: But, you see, for the rich people when the economy actually
shrinks, it’s a tremendous moment of opportunity because often
when there is a shrink in economy, a lot of wealth actually
transfers; and if you understand this, you can actually position
yourself to start getting. Now, when I say to the rich person, I
may miscommunicate by saying ‘rich’ already, it’s ‘rich’ in
understanding because often when economy shrinks, many
developer who end up with stock, they can’t afford to hold. So,



if a person has finances – it may be a mom and dad – if their
finances are in the right place, they can actually also get a
bargain rather than going like “Oh my God! What do I do?
What do I do?”, like shrink, that may be the best opportunity
for them to buy because they don’t see it. They wait until the
economy is expanding so they pay more for it rather than
taking the opportunity when the economy is actually shrinking
so they get a bargain.

Heather Williams: In essence, obviously, you are saying that in those times, in the
economic cycle, economic clock that somebody can either make
an opportunity…

Julio De Lafitte: Yes.

Heather Williams: Or create and opportunity…


Heather Williams: Or the other choice that they do is they stop spending, they
save, they draw into themselves. So, what do you do to set up
to make sure that I make the right choice?

Julio De Lafitte: Okay. The truth is on an economic shrink or expansion or
whatever direction, there are opportunities on the way.


Julio De Lafitte: Okay? So, basically then it’s a concept that I say, I often talk
about – money working for you. The hardest thing for people is
they truly are addicted to their income. So, they actually can’t
even think outside of that.



Heather Williams: Would you say that there is a lot of fear attached to that?

Julio De Lafitte: Yep and it's like the “job security, man” but if you keep your
income and open up your eyes, open up your possibilities and
understand that you are living a country called Australia, 200
years old, going off… Australia is the best country in the world;
nothing beats it. I travel extensively…

Heather Williams: Yeah?

Julio De Lafitte: Everywhere. Look, I will live nowhere else. Australia is going
off, right? And then what we see is when people have fear and
they are attached to fears, as you ask, they actually get just
like “Oh my God! I am going to lose my job, I am going to lose
my job” and they constrain in that. Most people struggle
because they are down by fear, as you asked, and they don’t’
understand…

Heather Williams: Which is also a part of fear as well.


Heather Williams: Understanding closes fear.

Julio De Lafitte: That’s exactly right. And that’s why we come then as a
company and what we are going to do is address the
understanding. So, I am no longer interested in anything else.
As the CEO of JDL, what I really want to do is to lift the financial
intelligence of this nation. That’s what inspires me. I wake up
in the morning and that’s what drives me. I want to do this and
this is my commitment.



Heather Williams: I guess the problem is – and let me just stop you there for a
moment… I mean, you know what you're talking, you live and
breathe this life and understanding, the economic cycle and the
economic clock but the average Joe out there don’t know what
you are talking about, we don’t know when this opportunity
might arise, we don’t understand it. How do you make it easy
for me?

Julio De Lafitte: Awesome! Okay, so even though all these things and these
theorems are available, they are just conversations within
friends or reference, right? When it comes about you, the chat
will be like this “Heather, if you were to retire tonight, how
much would you like to retire on?” or “When you retire, what
kind of money would you want?”, okay?

Heather Williams: Lots.

Julio De Lafitte: Lot. That means you say “I want to retire on hundred thousand
dollars a year”, okay? Then, we would have to build an asset
base big enough to produce that, right? So, what about you?
We would start then taking out team of specialists sit with you.
So, its’ a process where we would have a client manager sit
with you and interview you and truly go through what you see
like what is you debt right now, so debt reduction is very
important, how much tax are you paying and start interviewing
you but basically start sinking now an objective in mind, okay?
So, for example, people say “I would like to retire in 10 years,
15 years, 20 years, retiring on a hundred grand” and start then
bringing those numbers to bear because normally numbers
have no feelings, you do, right?


Julio De Lafitte: And we start looking at them and saying “Okay, cool”. Out
team of specialists will then sit together and we would have
accountants, financial planners, finance brokers, researchers, all
the people that know these theorems. So, then what we will be
trying to work here is put this team to work to minimize your


debt, tax plan you, and as a result of those two functions, you
are investing. Now, check this out – the more you invest, the
less tax you pay; the less tax you pay, the more you drive your
debt down; the less debt you have, the more you invest; the
more you invest, the less tax you pay and that’s how we
engage with our client. We want a long-term, a lifetime
relationship with our clients because wealth creation is a
process, not a get-rich-quick, right? So, there has to be a
process. So, then we would take you data, give you a blueprint
and start following the steps. So, we would put our hands up to
say “Can we design a strategy and then can we implement this
strategy?” and the beautiful thing about the relationship is as
we start implementing these things, your financial intelligence
will grow, you can’t escape that because, you know, you always
start having these assets and houses and shares and it’s
steady, steady. It’s a steady, steady process but we will be
there with you all the time and everything we give you in
writing is actually written by the specialists – the accounting
side will be written by an accountant, the financial planning by a
financial planner, the finance guy writes finance book. Every
person in our team is specialized to do what they do best. They
just work like a team for you. The objective is to make you
rich. The richer you become, the more you become our client.

Heather Williams: I like this answer. I mean, look, at the end of the day, it
sounds like what you are doing is simplifying the whole process
and making it possible for anybody…

Julio De Lafitte: Absolutely.

Heather Williams: …to be financially, you know, wealthy.


Heather Williams: You know, I still keep sitting back and thinking there is got to
be a catch.



Julio De Lafitte: Yes, there is one.

Heather Williams: What is it?

Julio De Lafitte: The catch is you.

Heather Williams: Oh!

Julio De Lafitte: See, the way it works is like this – we may have oldest
knowhow, oldest specialist ready to go, right? But this is
irrelevant until you are ready to commit. It’s when you make
your internal decision “You know what, I want my money to
work for me.” That’s the place where we can actually engage
and have a ongoing relationship with our clients and it’s the
moment that you make the commitment “I am going to be
rich”. That’s the catch. So, Heather, the catch is you. You are
choosing to engage with us. It starts with you.

Heather Williams: Well, I know that I want my money to work for me, that’s for
sure. So, I am in.

Julio De Lafitte: Excellent!

Heather Williams: It has been so wonderful speaking with you, Julio. You are truly
an inspirational person. So, thank you again.

Julio De Lafitte: Thank you.

Heather Williams: Thank you.


How to Make Your Money Grow - Interview with Julio de Laffitte & Heather Williams

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