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Olly murs magazine advert
1.
© Typefaces The title presentsthe
artistbyutilising a thick,boldand large font, thismakes it standout to a reader.This is complementedbythe redcolourof the text.The fontat the bottomisa smallersize butemphasizes‘The DebutAlbum’ andthe date of 29.11.10. These textsare featuredin differentcolourstotitle andeach other,thishelpstodraw the reader’s eyesall acrossthe page,lettingthem knowkeyinformation. DesignPrinciples The main title of the advertisement featuresthe artistname “OllyMurs” it islocatedacross the primaryoptical area and the strongfallowareathisis to attract the readeras he isthe artist of the albumandwho the target audience wouldbe interestedin.The artistalso coversall fourareas establishinghisdominance and presence onthe advertisement showinghe isthe mainattraction.The informationaboutthe albumis situatedinthe weakfallowand terminal areasasthis will notgrabthe audience’sattention. Imagery The imageryissymmetrical which causesit to be more pleasingtothe eye.The colourscheme withinthe postercontrastswell tocatch the eye of the viewertheyalsomake the artist standout boldlyfromthe background. Some of the imagesof the artist containdirectaddressthisdrawsthe reader’sattentiontothe certainposes. The body language of the artist it very cliché of the pop genre the most obviousexample of thisisthe image secondfromthe left. Designbalance The advertisementisverywell balance beingsymmetrical withthe same numberof lettersoneachside of the title andsix imagesof the artistsplit intothree. The image isslightlyframed by the title andthe red bannerbelow but notat the sides, thismakesfora asceticallypleasingadvertisementthe boldcolourredalso balancesthe black and white image andtext.
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