2. In 1894 the first example of 'illustrated song' was produced. As you may have
noticed illustrated song was used rather than music video and that because 1894
this illustration was only images that related to the lyrics of 'Little Lost Child'
projected onto a screen. This was the first step towards music videos.
3. The phonoscène was the forerunner of sound film. A
phonoscène is a combination of a chronophone sound 1902-1917
recording with a chronograph film shot that involved actors
lip-syncing the audio recording. The recording and film were The Phonoscène Era
synchronised by a mechanism patented by Léon Gaumont
which was later presented in France in 1902.
4. In 1926, alongside "talkies" a lot of musical short films were
produced, plus Vitaphone shorts, which was a sound film system
that featured many bands, vocalists and dancers. This was
produced by Warner Bros. In 1930 the first true musical video
series, Spooney Melodies where it featured Art-Deco-style
animations and a background with the film of the performer
singing lasting approximately six minutes. Afterwards, animation
artist, Max Fleischer introduced a series of sing-along cartoons
called "Screen Songs" which involved inviting the audience to
sing along to popular songs (similar to the modern day karaoke).
This concept is still used today, particularly for the younger
audiences e.g. High School Musical, but as cartoons and music
video progressed they started to feature popular artists to
perform their songs on-camera and in live-action segments
throughout cartoons. Donald Clarke believed that films such as
Walt Disney's Fantasia, Warner Brothers Looney Tunes and St.
Louis Blues which features blues singer Bessie Smith was the
1926-1959
ancestors of music videos. In the 1940's an early form of music
videos were produces, these were one-song films called Talkies, Soundies &
"promotional clips" which were made for the Panoram visual
jukebox, these also were short films of musical selection which
generally involved a band on a movie-set bandstand. Musical
Shorts
films are important to the music video history as several well-
known music videos have used the classic Hollywood musicals as
models when creating their own, a well known example of this is
Madonna's 1985 video for 'Material Girl' which was modelled
like the staging of 'Diamonds Are A Girl's Best Friend' from the
film 'Gentlemen Prefer Blondes', as well as Michael Jackson's
'Thriller' and 'Bad' which was influenced by the stylised dance
"fights" in the film 'West Side Story‘. In 1956 a segment of the Sol
Hurok Music Hour on NBC was air, which included a conducted
live orchestra for the recording of the event, and then in 1957
Tony Bennet was filmed walking along The Serpentine in London
as the recording of his 'Stranger in Paradise' was played, this was
then played on UK and US televisions, but apparently it was in
1959 the phrase music video actually first came about.
5. In 1961 Ozzie Nelson directed and edited "Travelin' Man"
by Ricky Nelson, this video featured videos of different
parts of the world which are mentioned in Jerry Fuller's
song along with Nelson's vocals. Also in 1961, Sing-along
Jubilee & Manny Pittson pre-recorded music audio for a
Canadian show, where they would then go to a location 1960-1966
and tape various visuals, which would include the
musicians lip-syncing, they would then edit the audio Visual Intonation
and video together. Most music numbers would be taped
in-studio, on stage, and in specific locations.
6. In 1967, Whitehead directed and aired a plot clip colour
promo clip for the Stones single 'We Love You', this clip
featured sped up footage of the group recording in the
studio, with the clip concluding with the previously used
'concert version' promo clip for 'Have You Seen Your
Mother, Baby'.
After 1969, the independent music movie clips went out of
1967-1973 -
trend in replace with psychedelic music and style. Also in
the late 1960's bands preferred to perform on TV shows as
Promotional Clips
they believed it was more visually attractive.
And in 1978 Denis Koufoudakis created EXIT. EXIT featured
Grow In Importance
Boston's Foreplay/Long Time for it's soundtrack and was a
rock video style short film. It was also one of the first films
of its kind to be recognised at an international film festival.
7. British TV show Top of the Pops started playing music
videos in the late 1970's, which helped increase a songs
number of sales, as music videos became a huge part in
sales increase, such as for David Bowie. David Bowie got
his first UK number one due to director David Mallet as he
created an eye catching promo for Ashes to Ashes. Other
success stories include Sparks (This Town Ain't Big Enough
for Both of Us), Madness, The Who, and Queen 1974-1980
(Bohemian Rhapsody).
Another British Rock music show 'The Old Grey Whistle
Beginnings of Music
Test' also produced a number of pioneering videos made
especially for the program, artists included are Frank
Television In The UK
Zappa, Led Zeppelin, Genesis, Pink Floyd and Mike
Oldfield.
8. In 1981, MTV was launched and began a 24/7 music on
television program. Due to this program and music
marketing scheme, many important acts owe a great deal
of their success to MTV such as Duran Duran and
Madonna.
In 1983, the most successful, influential and iconic music
video of all time was released. This was the 14-minute-
long music video for Michael Jackson's song 'Thriller'. This
video set new standards for music video production as it
1981-1991
cost $500,000 to film. Plus, alongside thriller 'Billie Jean' &
'Beat It' broke the barrier of not having African-American
Music Videos Going
artists played on MTV.
In 1984, MTV launched the MTV Video Music Awards
Mainstream
(VMA's), which is an annual awards even that would come
to underscore MTV's importance within the music
industry.
9. In 1992, MTV began listing directors alongside the artist
and song credits, which reflected that music videos had
increasingly become an auteur's medium.
In 1995, Romanek became notable for producing two of
the three most expensive music videos of all time; 1992-2004
Michael & Janet Jackson's 'Scream' ($7 million) and
Madonna's 'Bedtime Story' ($5 million). Rise of the Directors
10. The earliest purveyors of music videos on the internet
were members of IRC-based group. In 1997, website iFilm
was produced, which hosted short videos, including music
videos. Then in 1999 to 2001 Napster created a peer-to-
peer file sharing sharing service, which allowed people to
share video files, such as music videos.
In 2005, YouTube was launched, which made the viewing
of online videos faster and easier to access compared to
Google Video's, Yahoo! Video, Facebook and MySpace.
These websites had a huge affect on the viewing of music
videos as some artists success was based purely on the
internet, such as OK Go whose fame greatly increased
with 'A Million Ways' in 2005 and 'Here It Goes Again' in
2006, which was released In 2009, 30 Seconds To Mars
released the music video to 'Kings and Queens' on
YouTube the same day of the singles release, where it has
2005-Present
received over one hundred million views, as well as being
one of the most downloaded videos ever to be featured The Internet Becomes
on the iTunes Store. Due to this success the received four
nominated 2010 MTV Video Music Awards and they were
the most nominated rock artist in VMA history for a whole
Video Friendly
year. Also in 2010, Lady Gaga's music video 'Bad Romance'
made headlines by becoming the most-viewed video on
the whole of the internet with 130million views (over 430
million by 2011), but unfortunately for Gaga, Justin
Bieber's song 'Baby' gained over 660 million views by late
2011. Plus, VEVO, which is a music video website launched
by several major music publishers joined with YouTube
and Google to be the main advertising brand to host
music videos for signed artists.