Social Media Boot Camp Training - Web Marketing Fundamentals
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Social Media Marketing Training Boot Camp - The Web Marketing Fundamentals. Ten things you must include in web site for optimal web marketing.
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Social Media Boot Camp Training - Web Marketing Fundamentals
- 1. Using Web Marketing to Connect, Grow and Profit Web Marketing Fundamentals
- 7. Web Responds like Direct Marketing
- 9. lots of ‘em
- 14. IntrovertedWeb User Are: http://www.flickr.com/photos/45688888@N08/4191381737/sizes/z/in/photostream/
- 15. So we know… Web Marketing is not just a good looks Web responds like direct marketing Web Users are: Smart Impatient Introverted
- 16. Online Marketing Success in 10 Steps
- 17. Remember…Focus on the user 90.91% Self Focused! Resources to look at: http://www.futurenowinc.com/wewe.htm
- 18. 1. Grab ‘emwith a Headline Your headline is the first thing your visitor sees
- 19. What’s in it for Me? Headline types that produce strong results: Benefit headlines (also called self-interest headlines) News headlines (also called press release headlines) Curiosity headlines
- 20. Examples: Read more: http://www.schipul.com/en/art/?2
- 21. 2. Make Your Product the Hero www.kolachefactory.com Read More: http://www.schipul.com/en/art/?3
- 23. 4. Consistent Branding Visual and text branding is important. Your visitors need to know they are in the right place. www.nike.com www.bk.com Read More: http://www.schipul.com/en/art/?5
- 24. Consistent Content… youtube.com delicious.com flickr.com
- 25. 5. Make it easy to contact you Mini contact forms Physical address and phone numbers Embedded ‘Contact Us’ links Tip: List your # 5X on your home page.
- 27. Give visitors what they expect
- 28. Use industry appropriate imagery and colorshttp://www.flickr.com/photos/thevlue/5234339911/sizes/l/in/photostream/
- 29. 7. SEO is the way to go Are you writing what you mean to say? www.schipul.com/en/sem/keywords/
- 30. 8. Use testimonials What do people say about you?
- 32. Interactive videosee: (www.mybeautifulbody.com)
- 34. Layla Grace Foundation No surprises The brand is the hero Consistent branding Interactive elements Calls to action Easy to contact Privacy
- 35. Layla Grace – SM Profiles
- 36. Let’s Talk SEO If you build it… they still may not come.
- 38. Cheaper and faster than traditional marketing
- 40. Content is King! A Search Engines Product is a Good Search Return Great Content New Relevant Links = Reputation
- 41. Don’t be evil Offer good relevant content http://www.flickr.com/photos/dariuszka/372133559/sizes/z/in/photostream/
- 42. To Re-Cap The Web responds like Direct Marketing Web users act like introverts Web Marketing fundamentals - simple yet powerful Google is your best/worst friend
Notas del editor
- Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising.Direct Advertising is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it sends its message directly to consumers, without the use of intervening commercial communication media. The second characteristic is the core principle of successful Advertising driving a specific "call to action." This aspect of direct marketing involves an emphasis on trackable, measurable, positive responses from consumers (known simply as "response" in the industry) regardless of medium.If the advertisement asks the prospect to take a specific action, for instance call a free phone number or visit a Web site, then the effort is considered to be direct response advertising.
- Authentic RelationsipsInteraction and Relationships