1. Osborn Communities
Connect Coalition
Ask 100 Osborn Kids Art Show

2. 100 Osborn Kids Art Show
The framework
The plan
The process
What we learned along the way
How it impacts the work of the coalition

3. Needs Assessment
Profile population needs, resources and readiness to address the problems and gaps in
service delivery.
Capacity Building/Community Mobilization
Mobilize and/or build capacity to address needs.
Strategic Planning
Develop a comprehensive strategic plan.
Implementation
Implement evidence based prevention programs, policies, and practices.
Evaluation
Monitor process, evaluate effectiveness, sustain effective programs/activities, and improve or
replace those that fail
Strategic Prevention Framework

4. Community Partners
The OCC is a coalition of dedicated community agencies, professionals, and community
members working together to build a stronger community.
Abrazo Health Care
ACE Consortium
Arizona Department of Economic Security Division of Children, Youth and Families
Arizona Latino Arts & Cultural Center
Association for Supportive Child Care
Family Involvement Center
First Things First Central Phoenix Regional Partnership Council
Fresh Start Women’s Foundation
Greater Phoenix Child Abuse Prevention Council
Maricopa County Department of Public Health South Phoenix Healthy Start Program
Native American Connections
Native Health
Osborn Elementary School District
Phoenix Children’s Hospital Child Abuse Prevention Program
Southwest Human Development Early Head Start
Southwest Human Development Head Start
Southwest Human Development Healthy Families Program
Women’s Health Coalition of Arizona
YMCA – Legacy Foundation Chris-Town

5. • This project is funded by Magellen
• Block grant funds
•End of our 4th year
Osborn Communities
Connect
(and have fun)

6. Our Mission…
To increase community collaboration to
enhance services to meet the diverse
cognitive, emotional, and social
developmental needs of children birth through
age five and their families residing in Central
Phoenix.

7. Community Served
Professionals working with 0-5 population.
Families working and/or residing within zip code
85003, 85004, 85006, 85007, 85008, 85012,
85013, 85014, 85015, 85016, 85017, 85018,
85019, and 85034
With a strong focus on the Osborn Community

8. Goals and Objectives
Strengthen families and communities to reduce the
likelihood of adverse childhood experiences which
lead to later substance use.
• Objective 1: Increase professional knowledge of the impact of
adverse childhood experiences on young children and strategies
that strengthen families and communities by a statistically
significant amount as measured by a retrospective post assessment.
• Objective 2: Increase parents’ knowledge of community resources
and strategies that strengthen families by a statistically significant
amount as measured by a retrospective post assessment.

9. In simple terms…
Reduce
likelihood of
adverse
childhood
experiences
Reduce later
substance
abuse

10. Prevention Strategies
• Community education
• Public Information and
Social Marketing
• Community Development-
community based process
• Adult Peer Leadership

11. Looking closer at Objective 2
To increase parents knowledge of strategies
that promote family resiliency by a statistically
significant amount as indicated by a
retrospective survey.

12. Prevention Strategies we use with Objective 2
• Community Education
 Parenting Workshops
• Adult Peer Leadership
 “Community Ambassadors”
• Public Information and Social Marketing
 100 Osborn Kids Art Show
 PBS Ads
 OCC website
 OMS EXPO

13. Community Ambassadors!

14. How it all got started
Brainstorming session on how to reach
parents and how to deliver positive
parenting messages.
We asked experts from Free Arts of
Arizona their advice on how to
move forward on our idea to
execute a community art project.
We asked our community partners
(daycare centers in the Osborn
Community) if we could take the
project into their centers for 2-3
hours with kindergarten thru 4th
grade children.

15. We went into the daycare centers with…
Paint
Paper
Brushes
Poster Paper
A little uncertainty
and a simple
question…

16. We asked and then we listened…
We simply told the children that sometimes we get to talk to
parents about what children need.
We told them we wanted to know from them what they
thought was the most important thing that parents should do.

17. Let’s try it now

18. We learned some things right away
•Sometimes we could not write fast
enough.
•Daycare center after daycare center the
same themes emerged…
•Children wanted safe, stable, nurturing
relationships. They wanted to learn,
make choices, and experience joy with
their caregivers

19. There were some exceptions…
In daycare centers with higher percentages of children in
CPS enrolled, we saw themes of safety and basic needs
emerge.
Examples:
Please don’t hurt me
Keep me safe
Take care of me

20. Themes
42
16
11
11
10
10
Parent-Child Interactions
Basic Needs
Physical Affection
Teaching/helping
Respect
Safety

21. Love me
Show me you care
Show me you love me
Tell me you love me
Teach me things
Teach me how to behave
Teach me to take care of myself
Help me
Let me make choices
Show me respect
Don’t hurt me
Don’t hit your children
Be good
Be nice to me
Watch me
Never leave me alone
Keep me safe
Play with me
Take me to the park
Take me swimming
Celebrate with me
Spend time with me
Have fun with me
Eat together
Listen to me
Keep me healthy
Care about me
Keep me strong
Don’t smoke
Take care of me
Responses

22. Group Statement paired with Positive Parenting PrinciplesPositive Parenting Principles Corresponding Statements
Create a safe, secure, loving environment Spend time with me, Do things with
me, listen to me, talk to me, take me
places, share with me
Create a positive learning environment Teach me how to behave, be happy for
me, celebrate with me, teach me to read,
help me to help others
Use assertive discipline Keep me safe, protect me, be nice and
friendly, don’t hurt me, be a good role
model, be patient
Have reasonable expectations Respect me, watch me, get me ready for
school, talk with my teachers, let me
make choices, let me try things on my
own
Look after yourself Keep me healthy, teach me how to take
care of myself

23. Then we just start
talking to parents and
caregivers…
• We tell them about
the project.
• We tell them that
out of 100 children,
only a few said “buy
me something.”
Most of the children
said things like:
Be with me
Play with me
Celebrate with me

24. Evolution of an Art Show
Brought the artwork back to the coalition and we asked ourselves how can use
The children’s art to advance our work under Objective 2.
Translated children’s statements
Framed art
Developed print material
Purchased easels
Went on the road to meet parents (of children age 0-5) where they are in the community
(daycare centers, community events, back pack drives, food box distributions)
Special 1 month display at the Arizona Latino Arts and Cultural Center (ALAC)

25. Typical response from parents
• Smiles
• Head-nodding
• Comments like
“That’s all they really need”
• Giving an example of how their
children need nurturing
• Reflecting on their own childhood and
what was important to them

26. Shines the light on what’s working well for
their family
After some brief rapport building… we are soon having a conversation
with a parent about what they are already doing right.

27. The project then inspired the coalition to launch more activities
under the strategy Public Information/Social Marketing
• 4000 Bookmarks with parenting tips that match the child’s
statements
• 300 Bookbags with the child’s art
• 3000 Calendars with art and parent tips
• 2 15 second ads on PBS (30,000 households)
• Short film with parenting messages posted on website and
SWHD YouTube Channel.

28. occ4kids.org
short film created by coalition!

29. Immediate Impact of PISM efforts!
Page Views
577 total page views
4.97 avg. pages per visit
Source of Visits
21.55% of visits found the site by searching Google or another website
5.17% of visits were from links/referrals from other websites
73.28% of visits were from direct traffic – typing www.occ4kids.org into the browser
Top Pages Viewed
Home Page – 195 views
ACE Study – 68 views
About Us – 59 views
100 Kids – 50 views
Community Resources – 44 views
Strong Communities – 44 views
Community Partners – 40 views
Promotoras – 38 views
Contact Us – 35 views
Top cities: Phoenix, Tempe, Mesa, Scottsdale
Site Visits
66 people have visited the site
116 total visits
oSeptember: 6 visits
oOctober: 30 visits
oNovember: 17 visits
oDecember: 21 visits
oJanuary: 42 visits
4 mins. 38 secs. avg. visit length
10 of the 116 total visits have been on a cell phone or tablet

30. Next steps
• Art show toolkit on website
• New questions being asked each summer
What makes a strong community?
What makes a strong family?
• Continued content to reinforce core messages
• Social Media training for coalition
• 2013 Calendar

31. A special thanks to…
Magellan Health Services of Arizona!
(special shout out to Heather, Juan and Denise for their support!)
• American Lutheran Preschool
• Guiding Light School and Childcare
• Little Kids N Company Inc.
• Kiddie Kare #1
• Kiddie Kare #3
• Panda Bear Learning Center
• Teach N Tots Inc.
• Yellow Brick Preschool
• Native American Connections
• Willow Canyon High School Media Club
• Osborn School District
• First Things First for help with ALAC Art Show and film
• Community Ambassadors!

32. Thank you!