The document discusses strategies for starting a successful business with little overhead. It notes that businesses no longer need financing from banks, expensive credit card terminals, employees, or a physical office space. It then discusses various marketing strategies like word-of-mouth being the most powerful form and the importance of having a unique "mustache" or differentiator for one's business. The document advocates taking risks and pursuing impossible ideas to achieve true leadership.

3. Finding your !
mustache!
by jeph maystruck

4. let’s start a !
business

5. we don’t need to go
to a bank for
financing

8. we don’t need an expensive
credit card terminal

10. you don’t need to hire
people

12. you don’t need a building
or pay for an entire
office

14. now lets celebrate!

15. we don’t need a taxi

18. we don’t need to
stay at a hotel

21. we don’t have to go to a
restaurant

23. our world has
changed

25. what happened?

26. we’re getting
smarter

27. the flynn effect

28. what happened to the
media?

29. the pope’s inauguration

33. do you believe !
everything see on !
tv?

35. what is the most !
powerful form of!
marketing?

36. word of mouth is still the most
powerful form of marketing. !
it’s just easier
now

37. there are only two types of
businesses!
the cost leader or
the differentiator

38. what’s your
mustache?

41. In 2003 – 30 people in Australia
In 2011 – Canada was the largest
contributing nation
In 2012 – 1.1 million mustaches
& $146 million raised

43. proving “fun” is core part
of a successful strategy.

45. never say no to panda.

46. one person caring can
change an entire company

50. people only go on the!
internet for two reasons, to either!
solve a problem
or to be entertained. !
nothing else.

58. true leadership
is the willingness
to fail and the
courage to admit it

60. don’t be afraid if some
people don’t like your idea.

61. go do
something
impossible

62. e-mail: jephmaystruck@gmail.com!
website: www.strategylab.ca!
twitter: @jephmaystruck!