2. While most large companies have
a budget devoted to employer
branding and recruitment
marketing, the small and medium
sized business are, more often
than not, able to reach those top
candidates they need to reach
greater success levels.
Fuse Talent Solutions is here to
help you change the status quo.
3. Current state:
Post and Pray
No longer is it enough to
simply post your jobs on job
boards or in the newspaper
and have a bevy of candidates
to choose from.
Post and pray is dying on the
vine. The job seeker now uses
mobile devices, social media
and employer research sites to
find their next opportunity.
Robust talent attraction
solutions are needed to
source, attract and hire the
best talent.
4. The Fuse Solution
Employer branding is the external
image you portray that separates
you from your competition
A career page on your website is
vital to projecting a positive image to
potential employees. Mobile
responsive is mandatory.
Social media (including 3rd party
reviews) is the great equalizer in the
war for talent
Talent networks let you engage
passive candidates
1. Employer Branding
2. Career Page
3. Social Media
4. Talent Network
5. Your company’s reputation….
What do your current employees think about
the company
How do potential employees view the
company
What’s your reputation on Glassdoor,
LinkedIn or Indeed?
Does the product/service brand match the
employer brand?
Whether you like it or not, your company
already has a reputation also known as an
employer brand. If it’s positive or negative is
entirely up to you.
Employer branding is the process of
promoting a company, or an organization, as
the employer of choice to a desired target
group, one which a company needs and
wants to recruit and retain.
6. Employer Branding Solutions
Due diligence to understanding the business
needs and direction
Conduct internal research to understand
how the organization is perceived by its
current employees, as well as by its target
candidate group
Identify top talent, and ask what those
employees like and don't like about working
for the company. Determine the attributes of
these star employees that the organization
would want to attract.
Conduct external research to learn how the
business is positioned in relation to the
competition.
Develop the recruitment marketing strategy
Can ultimately end up reducing turnover
Our employment branding
initiative includes these
components -
7. Career Page & Landing
Pages
Eye catching
Compelling content
High quality pictures and graphics
Videos (high impact to search engine results)
Mobile optimized
Easy apply button for applications
Landing pages result in a call to action
Opt in Talent Network
You want to be able to attract
talent externally. One of the
best ways to do this is through
an eye-catching career site.
Fuse will develop a career site
using your new employer
branded message. The new
career site will serve as a launch
pad into your Applicant
Tracking System.
8. Social Media Recruiting
Strategy
Facebook
Twitter
LinkedIn
Instagram
YouTube
SnapChat
Glassdoor
Indeed
Social media is no longer
relegated to sharing pictures of
what the family did on vacation,
funny memes or even silly cat
videos. The social portals of
today are valuable tools of
communication where you can
interact, nurture, sell and hire
talent.
Fuse will craft a social media
strategy, create the social sites
needed and update these sites
on a regular basis to ensure
content is relevant, timely and
engaging.
9. ATS/Talent Network ATS
Web based
Low cost
Mobile responsive application
All applicants in one place
Job board postings on Indeed
Track applicant source
Track candidate progress
Talent Networks
Engage otherwise passive candidates
Pipeline development
Saves you time & money!
An Applicant Tracking
System (ATS) is a core component
of a recruiting software suite. It
simplifies the recruitment lifecycle by
automating the hiring process—from
receiving online applications and
reviewing resumes, to interviewing
candidates and on-boarding new
hires.
A Talent Network is a great way to
engage passive talent and keep
them engaged with a monthly
newsletter, career events, new
openings and exclusive
updates. These can be created using
the landing page application as well
as inside the ATS.
10. “
”
Talent in your organization serves as the engine powering growth. Nine
times out of ten, the team that has the best talent usually wins. Having
the right people, strategy, processes and tools in recruiting fuels your
business – and the all important bottom line.
Lighting the Fuse will help you:
• Reduce time to hire
• Reduce cost per hire
• Reduce turnover
• Increase productivity
• Hire great talent
• Increase business exposure
11. Packages & Pricing
• Landing page + Talent Network $99.00 per month
• Landing page, Talent Network + Social $199.00 per month
• Career site, LP, TN + Social $399.00 per month
• Career site, ATS, LP, TN + Social $599.00 per month
• Employer branding + package #4 $799.00 per month
• Full Talent Acquisition Support* $999.00 per month
*Full Talent Acquisition support includes all services above plus a dedicated Talent Acquisition
specialist responsible for site updates, social recruiting posts, talent network communications
and initial candidate interviews.
Notas del editor
As the baby boomers continue to exit the workforce the dynamics of the generations of employees continues to change.