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the­-elevator.net page 1the­-elevator.net
Pro Polo turns an old
game into a new business
Is Morocco one of the
real estate markets of
tomorrow? ALSO INSIDE
THIS EDITION: top 10
Smartphones; The Filthy
Rich Handbook; Fashionable
Yachting; top 10 places to
live; Wealth Management
Blue Ventus
A project to deliver
serenity in a hectic
airport environment
flexxon
Changing the way fuel
is made available to
consumers
project sumo
A new idea for the
profitable weight
management market
IssueXIIMARCH2009
the-elevator.net
CHF12.00-EUR7.50
9771662864002
page 2 the­-elevator.netthe­-elevator.net
disclaimerdisclaimer
The material in this magazine does not intend
or purport to address the specific investment
objectives, financial situation, or particular
needs of any reader. It is published solely
for informational purposes and is not to be
construed as a solicitation or an offer to buy
or sell any securities or financial instruments.
Responsibility for compliance with the
securities and consumer protection laws and
regulations of authorities having jurisdiction
lies with the principals and participants in
the transactions described. Identification of,
references, and comments on third parties and
transactionsarebasedoninformationobtained
from sources believed to be reliable but are not
guaranteed as being accurate. Readers should
rely solely on diligent independent research
and their own judgment and that of their
own professional advisers. Every prospective
investor should consult his/her own legal
counsel, accountant or other professional
advisor concerning the legal, tax and economic
considerations relating to any investment.
Any statement, comment or information in
this magazine is subject to change without
notice and HEPT Media Ltd. is not under
any obligation to update or keep current the
information contained herein. HEPT Media and
its respective officers, associates or clients may
have an interest in the securities or derivatives
of any entities referred to in this material.
HEPT Media makes no warranties and accepts
no liability whatsoever for any loss or damage
of any kind arising out of the use of all or any
part of this material. This document serves
an informative purpose only and does not
represent any recommendation or suggestion
for any kind of investment. Unit valuations
of any kind of investment and any income
generated therefrom can increase as well as
decrease and are not guaranteed in any way.
Past performance, whether actual or back
tested, is not necessarily indicative of future
performance. This document is intended
for distribution exclusively to qualified
investors and is not intended for publication
or distribution in the United Kingdom or the
United States of America.
jpfundservices sa
www.jpfs.com
Cayman Island Fund Creation
Full legal documentation
Licensed administration services
Banking and broking arrangements
US Feeder structures
Marketing, promotion and other services
jpfs_artwork 12/8/08 4:41 PM Page 2
the-elevator.net page 3the-elevator.net
march09march09march09contents
22
26
22
42
40
38
48
Flexxon PAGE16
What if petrol stations could be moved to
maximize return?
PRo Polo PAGE18
Unleashing the market potential of a very old
game.
Blue Ventus PAGE22
Creating serenity in a hectic environment - the
airports we find ourselves in.
sumo PAGE24
A promising new beverage that can change the
ways of weight management.
datetuBe PAGE26
New, highly visual and video based project in a
very profitable industry.
FiRe Fence PAGE30
A high-tech project to protect homes from wild
fires.
moRocco Fund PAGE22
Where real estate could still have an upside.
inteRView with PAGE38
Amerimar’s CEO talks about commercial real
estate.
downFall oF the masteRs PAGE40
What’s next for the fund industry?
Places to liVe PAGE42
Ranked 1 to 10, the ultimate places to base
yourself, and why. Where does your city rank?
smaRt Phones PAGE48
We round up and test 10 of the best smart
phones that are available right now.
ALSO IN THIS ISSUE: OUR ALL NEW SPOTLIGHT AND WEALTH MANAGEMENT SECTION
page 40 the­-elevator.netthe­-elevator.net
I N T E RV I E WI N T E RV I E W
the­-elevator.net page 41the­-elevator.net
I N T E RV I E WI N T E RV I E W
well in the current turmoil, the industry
has not been immune to plummeting
values. Research indicates that
alternative investment funds in 2008
have (on average) borne losses equating
to 18 – 20% of assets under management
however this looks rather good when
compared to financial market indices,
for example the S&P 500 and the CRB
commodities index were down around
40% on the year. There have been
casualties and there are estimates that
the assets in alternative investment
funds will decrease by 30 – 50%
compared to the beginning of 2008 from
a combination of market losses and
redemptions. Anecdotal evidence
suggests that many investors are
withdrawing from funds not because of
poor performance but because it is one
of the most liquid parts of their
investment portfolio. Combine this with
the bad press surrounding rogue
managers like Bernie Madoff, even
though he wasn’t running a fund, and it
still looks challenging for the industry
going forwards.
From a business perspective, as a service
provider, we still find many investment
managers looking to establish hedge
funds but are generally waiting to see
where the markets are going to settle,
there is an additional challenge to
secure investment capital. However,
we also see opportunity as investment
managers look for lower cost solutions
and to outsource activities previously
undertaken ‘in house’.
There seems to be mixed press
about alternative investment
funds, is it warranted?
There are a couple of points to
note; the alternative investment
fund industry in general does not
run an effective public relations
campaign and it is restricted by law from
any form of mass marketing. Couple
this with the fact that fund managers
often revel in the mystique and air of
complexity that surrounds the industry
and the result is a target for media
sensationalism, disgruntled investor
groups and politicians looking for
someone to blame for the demise of
financial market stability around the
world. Assets in alternative investment
funds only equate to around 10% of
assets in global equity markets, not all
use leverage in their trading strategies
and their role in affecting equity market
drops by short selling is questionable; in
downfall of
the Masters of the Universe
Editor, Patrick Gruhn discusses the
impact of the current world financial
crisis on the Alternative Investment
fund Industry with Julian Stockley-
Smith, Joint CEO of Geneva based
JP Fund Services SA
words: patrick gruhn
In Tom Wolfe’s 1987 book “Bonfire of
the Vanities”, lead character high flying
investment banker Sherman McCoy is
a self stylised ‘Master of the Universe’.
Wolfe recently describes how the mantle
has shifted from Investment Bankers to
Fund managers in a New York Times
article (September 2008) and we can
reflect on whether they are likely to
suffer the same fate as those from the
investment banking industry.
Most people with investment
experience have a clear
understanding of the role of
mutual funds but it appears there is
some confusion to what an alternative
investment fund is; can you give a brief
review of the differences?
A mutual fund is a pooled
investment structure normally for
retail investors. It is restricted in
what it can invest in, for example ‘long
only equity’, and is subject to strict
regulatory and reporting obligations and
definitions that differ depending on
jurisdiction.
Alternative Investment (Hedge) funds
were developed 50 years ago to give
more flexibility to investment strategies
using derivatives and other trading
instruments; in return they are restricted
to investments from sophisticated or
accredited investors and not subject
to strict regulatory oversight regarding
trading strategies. The use of the word
‘Hedge’ in the name is rather misleading
as they generally are not set up as
‘hedged’ investment structures; another
reason ‘Alternative Investment Strategies’
is increasingly being used.
Well, it’s an understatement to say
the financial markets are in
uncharted territory. As a service
provider to this sector what are your
observations on how the current financial
crisis has affected the Fund industry to
date and how has it affected your
business?
Alternative investment fund
performance has broadly reflected
trends in the global financial
markets and although some managers
employing contrarian investment
strategies have generally performed very
downfall of
reality they are probably more a victim of
system failures like others, rather than
causing it.
Are we seeing the beginning of
the end for the alternative
investment business?
No; and even in these market
conditions, it appears that fewer
‘alternative investment strategy
funds’ are closing than expected.
Pension and superannuation funds,
institutional investors and high net
worth private investors will continue to
need avenues of investment in the
future, ‘’alternative investment
structures’ are currently important
vehicles to make it possible to target
specific sectors in an efficient and
increasingly transparent manner. Some
pundits estimate there is around 3
trillion dollars of investable cash awaiting
appropriate timing to re-enter the market
place. We have been pleasantly surprised
by the consistent level of inquiry for new
funds from managers looking to take
advantage of opportunities exposed by
current markets
There are suggestions we need to
see stronger regulation over hedge
funds, do you agree with this
approach?
We would be very supportive of
more sensible application of
regulation in general; on one hand
we’re overburdened with compliance for
money entering funds as many investors
are excluded from a full range of
investment choices for their own
‘protection’. If we assess the
effectiveness of the global regulatory
environment encapsulating mutual
funds, many investors argue that if
current results reflect effective
regulation, they’d rather do without it.
It is interesting to observe the generally
overzealous nature of regulators
and burdensome costs forced upon
professionals who follow the rules while
regulators often bypass those who ignore
all common standards of honesty and
decency. New York Democratic Rep.
Gary Ackerman, summed up many
people’s thoughts through his comments
related to the Madoff inquiry and the
role of senior SEC officials when he
stated “You couldn’t find your backside
with two hands if the lights were on...
You have totally and thoroughly failed in
your mission,”...
PROFILE:
Julian Stockley-
Smith, Joint CEO,
JP Fund Services
SA Switerland
Julian started his finance
career in the early 1980s
with Godsell, Astley and
Pearce, a subsidiary
company of EXCO
Plc, as a spot foreign
exchange broker. After
a number of years in
London, Wellington and
Tokyo including time
as a regional director
for Exco Plc in the Asia
Pacific, Julian completed
an MBA before trading
financial markets from
a base in Australia.
In 2002 Julian and
business partner, Philip
Griffiths commenced
representing Saxo
Bank in the Asia Pacific
region where they
were successful at
establishing a significant
presence, particularly
in the institutional
environment. In 2007,
Julian relocated to
Geneva and is actively
involved in analysis,
trading and targeted
corporate finance
projects along with the
core JPFS business.
Wewouldprefertoseemoreenforceduse
of independent directors, independent
fund administrators and independent
brokers; just as entry barriers for investors
are excessive, controls over investment
manager accountability are worryingly
absent. Investors should be sure that
adequate, independent safeguards are in
place before they invest.
This is an opportunity to improve a
successful industry; a fund is the only
way to develop a scaleable investment
pool into which people can invest.
Given that you expect the ongoing
success of this sector of the
industry, what changes do you
anticipate and where do you see
yourselves in this?
It is clear that there is increased
cost consciousness in setting up
and running alternative
investment funds. Some elements of the
industry are complacent and poor
returns are exacerbated by the high level
of establishment and running costs of
funds precisely the premise upon which
our business is built . From an
investment perspective, managers are
likely to take a cautious approach to
investing with lower levels of leverage
and less focus on chasing pure alphain
illiquid assets; redemption terms will
more accurately reflect the liquidity
available in difficult market conditions.
Investors, on the other hand, should
conduct significantly increased
due diligence on investment
managers, investment structures and
documentation; greater transparency
will be essential.
From a macro perspective, the industry is
likely to trend towards a concentration at
top end and bottom end levels of assets
under management with larger multi
strategy funds and increasing numbers
of smaller single strategy or asset class
funds.
Our company is ideally placed to service
the new breed of hedge fund manager
who will demand a reasonably priced
structure in a short amount of time.
We are also ideally positioned with our
ability to provide the requisite, well
regulated independent administration,
auditing and banking services that will
become market norms.
JP Fund Services is a boutique
Fund service provider specialising
in offshore structures for all types
of asset managers

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Elevator 12 jpfs

  • 1. the­-elevator.net page 1the­-elevator.net Pro Polo turns an old game into a new business Is Morocco one of the real estate markets of tomorrow? ALSO INSIDE THIS EDITION: top 10 Smartphones; The Filthy Rich Handbook; Fashionable Yachting; top 10 places to live; Wealth Management Blue Ventus A project to deliver serenity in a hectic airport environment flexxon Changing the way fuel is made available to consumers project sumo A new idea for the profitable weight management market IssueXIIMARCH2009 the-elevator.net CHF12.00-EUR7.50 9771662864002
  • 2. page 2 the­-elevator.netthe­-elevator.net disclaimerdisclaimer The material in this magazine does not intend or purport to address the specific investment objectives, financial situation, or particular needs of any reader. It is published solely for informational purposes and is not to be construed as a solicitation or an offer to buy or sell any securities or financial instruments. Responsibility for compliance with the securities and consumer protection laws and regulations of authorities having jurisdiction lies with the principals and participants in the transactions described. Identification of, references, and comments on third parties and transactionsarebasedoninformationobtained from sources believed to be reliable but are not guaranteed as being accurate. Readers should rely solely on diligent independent research and their own judgment and that of their own professional advisers. Every prospective investor should consult his/her own legal counsel, accountant or other professional advisor concerning the legal, tax and economic considerations relating to any investment. Any statement, comment or information in this magazine is subject to change without notice and HEPT Media Ltd. is not under any obligation to update or keep current the information contained herein. HEPT Media and its respective officers, associates or clients may have an interest in the securities or derivatives of any entities referred to in this material. HEPT Media makes no warranties and accepts no liability whatsoever for any loss or damage of any kind arising out of the use of all or any part of this material. This document serves an informative purpose only and does not represent any recommendation or suggestion for any kind of investment. Unit valuations of any kind of investment and any income generated therefrom can increase as well as decrease and are not guaranteed in any way. Past performance, whether actual or back tested, is not necessarily indicative of future performance. This document is intended for distribution exclusively to qualified investors and is not intended for publication or distribution in the United Kingdom or the United States of America. jpfundservices sa www.jpfs.com Cayman Island Fund Creation Full legal documentation Licensed administration services Banking and broking arrangements US Feeder structures Marketing, promotion and other services jpfs_artwork 12/8/08 4:41 PM Page 2 the-elevator.net page 3the-elevator.net march09march09march09contents 22 26 22 42 40 38 48 Flexxon PAGE16 What if petrol stations could be moved to maximize return? PRo Polo PAGE18 Unleashing the market potential of a very old game. Blue Ventus PAGE22 Creating serenity in a hectic environment - the airports we find ourselves in. sumo PAGE24 A promising new beverage that can change the ways of weight management. datetuBe PAGE26 New, highly visual and video based project in a very profitable industry. FiRe Fence PAGE30 A high-tech project to protect homes from wild fires. moRocco Fund PAGE22 Where real estate could still have an upside. inteRView with PAGE38 Amerimar’s CEO talks about commercial real estate. downFall oF the masteRs PAGE40 What’s next for the fund industry? Places to liVe PAGE42 Ranked 1 to 10, the ultimate places to base yourself, and why. Where does your city rank? smaRt Phones PAGE48 We round up and test 10 of the best smart phones that are available right now. ALSO IN THIS ISSUE: OUR ALL NEW SPOTLIGHT AND WEALTH MANAGEMENT SECTION
  • 3. page 40 the­-elevator.netthe­-elevator.net I N T E RV I E WI N T E RV I E W the­-elevator.net page 41the­-elevator.net I N T E RV I E WI N T E RV I E W well in the current turmoil, the industry has not been immune to plummeting values. Research indicates that alternative investment funds in 2008 have (on average) borne losses equating to 18 – 20% of assets under management however this looks rather good when compared to financial market indices, for example the S&P 500 and the CRB commodities index were down around 40% on the year. There have been casualties and there are estimates that the assets in alternative investment funds will decrease by 30 – 50% compared to the beginning of 2008 from a combination of market losses and redemptions. Anecdotal evidence suggests that many investors are withdrawing from funds not because of poor performance but because it is one of the most liquid parts of their investment portfolio. Combine this with the bad press surrounding rogue managers like Bernie Madoff, even though he wasn’t running a fund, and it still looks challenging for the industry going forwards. From a business perspective, as a service provider, we still find many investment managers looking to establish hedge funds but are generally waiting to see where the markets are going to settle, there is an additional challenge to secure investment capital. However, we also see opportunity as investment managers look for lower cost solutions and to outsource activities previously undertaken ‘in house’. There seems to be mixed press about alternative investment funds, is it warranted? There are a couple of points to note; the alternative investment fund industry in general does not run an effective public relations campaign and it is restricted by law from any form of mass marketing. Couple this with the fact that fund managers often revel in the mystique and air of complexity that surrounds the industry and the result is a target for media sensationalism, disgruntled investor groups and politicians looking for someone to blame for the demise of financial market stability around the world. Assets in alternative investment funds only equate to around 10% of assets in global equity markets, not all use leverage in their trading strategies and their role in affecting equity market drops by short selling is questionable; in downfall of the Masters of the Universe Editor, Patrick Gruhn discusses the impact of the current world financial crisis on the Alternative Investment fund Industry with Julian Stockley- Smith, Joint CEO of Geneva based JP Fund Services SA words: patrick gruhn In Tom Wolfe’s 1987 book “Bonfire of the Vanities”, lead character high flying investment banker Sherman McCoy is a self stylised ‘Master of the Universe’. Wolfe recently describes how the mantle has shifted from Investment Bankers to Fund managers in a New York Times article (September 2008) and we can reflect on whether they are likely to suffer the same fate as those from the investment banking industry. Most people with investment experience have a clear understanding of the role of mutual funds but it appears there is some confusion to what an alternative investment fund is; can you give a brief review of the differences? A mutual fund is a pooled investment structure normally for retail investors. It is restricted in what it can invest in, for example ‘long only equity’, and is subject to strict regulatory and reporting obligations and definitions that differ depending on jurisdiction. Alternative Investment (Hedge) funds were developed 50 years ago to give more flexibility to investment strategies using derivatives and other trading instruments; in return they are restricted to investments from sophisticated or accredited investors and not subject to strict regulatory oversight regarding trading strategies. The use of the word ‘Hedge’ in the name is rather misleading as they generally are not set up as ‘hedged’ investment structures; another reason ‘Alternative Investment Strategies’ is increasingly being used. Well, it’s an understatement to say the financial markets are in uncharted territory. As a service provider to this sector what are your observations on how the current financial crisis has affected the Fund industry to date and how has it affected your business? Alternative investment fund performance has broadly reflected trends in the global financial markets and although some managers employing contrarian investment strategies have generally performed very downfall of reality they are probably more a victim of system failures like others, rather than causing it. Are we seeing the beginning of the end for the alternative investment business? No; and even in these market conditions, it appears that fewer ‘alternative investment strategy funds’ are closing than expected. Pension and superannuation funds, institutional investors and high net worth private investors will continue to need avenues of investment in the future, ‘’alternative investment structures’ are currently important vehicles to make it possible to target specific sectors in an efficient and increasingly transparent manner. Some pundits estimate there is around 3 trillion dollars of investable cash awaiting appropriate timing to re-enter the market place. We have been pleasantly surprised by the consistent level of inquiry for new funds from managers looking to take advantage of opportunities exposed by current markets There are suggestions we need to see stronger regulation over hedge funds, do you agree with this approach? We would be very supportive of more sensible application of regulation in general; on one hand we’re overburdened with compliance for money entering funds as many investors are excluded from a full range of investment choices for their own ‘protection’. If we assess the effectiveness of the global regulatory environment encapsulating mutual funds, many investors argue that if current results reflect effective regulation, they’d rather do without it. It is interesting to observe the generally overzealous nature of regulators and burdensome costs forced upon professionals who follow the rules while regulators often bypass those who ignore all common standards of honesty and decency. New York Democratic Rep. Gary Ackerman, summed up many people’s thoughts through his comments related to the Madoff inquiry and the role of senior SEC officials when he stated “You couldn’t find your backside with two hands if the lights were on... You have totally and thoroughly failed in your mission,”... PROFILE: Julian Stockley- Smith, Joint CEO, JP Fund Services SA Switerland Julian started his finance career in the early 1980s with Godsell, Astley and Pearce, a subsidiary company of EXCO Plc, as a spot foreign exchange broker. After a number of years in London, Wellington and Tokyo including time as a regional director for Exco Plc in the Asia Pacific, Julian completed an MBA before trading financial markets from a base in Australia. In 2002 Julian and business partner, Philip Griffiths commenced representing Saxo Bank in the Asia Pacific region where they were successful at establishing a significant presence, particularly in the institutional environment. In 2007, Julian relocated to Geneva and is actively involved in analysis, trading and targeted corporate finance projects along with the core JPFS business. Wewouldprefertoseemoreenforceduse of independent directors, independent fund administrators and independent brokers; just as entry barriers for investors are excessive, controls over investment manager accountability are worryingly absent. Investors should be sure that adequate, independent safeguards are in place before they invest. This is an opportunity to improve a successful industry; a fund is the only way to develop a scaleable investment pool into which people can invest. Given that you expect the ongoing success of this sector of the industry, what changes do you anticipate and where do you see yourselves in this? It is clear that there is increased cost consciousness in setting up and running alternative investment funds. Some elements of the industry are complacent and poor returns are exacerbated by the high level of establishment and running costs of funds precisely the premise upon which our business is built . From an investment perspective, managers are likely to take a cautious approach to investing with lower levels of leverage and less focus on chasing pure alphain illiquid assets; redemption terms will more accurately reflect the liquidity available in difficult market conditions. Investors, on the other hand, should conduct significantly increased due diligence on investment managers, investment structures and documentation; greater transparency will be essential. From a macro perspective, the industry is likely to trend towards a concentration at top end and bottom end levels of assets under management with larger multi strategy funds and increasing numbers of smaller single strategy or asset class funds. Our company is ideally placed to service the new breed of hedge fund manager who will demand a reasonably priced structure in a short amount of time. We are also ideally positioned with our ability to provide the requisite, well regulated independent administration, auditing and banking services that will become market norms. JP Fund Services is a boutique Fund service provider specialising in offshore structures for all types of asset managers