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“ Successful Trade Shows Maximizing your Trade Show Success  Jerry M. Striplin [email_address] +1 404 275 9108 SKYPE  JStriplin
Discussion Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page 14…. 19…. 29…. 31…. 33…. 38…. 43…. 44…. 45…. 49….
Keys to Trade Show Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keys to Trade Show Success
Roadmap  Strategy Where and When Time-Line &Trends Logistics Check List Intern’l Shows Staffing Sales Competi-tion Mistakes to Avoid Success Criteria RoI, Goals and Objectives 7 Phases Exhibition & Buyers Resources & Assoct Unique Differences Space Reqmt Logistics Movement Factors, Formulas, Training Strategy, Leads,,Quals Analysis Pre-During Promotions & Marketing Mistakes to Avoid Success Criteria
Planning Timeline 12+  months before 9-12 months before 3-6 months before 6-9 months before 1-3 months before 1 week before Follow-up How to use as part of strategy, budget, exhibit Goals and Obj., Register, Mkt Plan Msg, Booth Design, Materials Staffing, Display, Launch Finalize, Booth, Travel, Cleints Staff, shipping, materials Leads, RoI, Success Criteria + 12 Months
Planning Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object]
Planning Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object]
Planning Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning Timeline ,[object Object],[object Object],[object Object],[object Object]
Planning Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trends
Trends and Growth Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trends and Growth Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trends and Growth Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trends and Growth Strategy ,[object Object],[object Object],[object Object]
Which trade Show? Where to exhibit?
Defining the “Best Presence” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defining the “Best Presence” ,[object Object],[object Object]
Resources ,[object Object],www.expoweb.com
Resources ,[object Object]
Resources ,[object Object]
Resources ,[object Object],www.Local.com
Resources ,[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object]
Resources – Associations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
International Shows
International Shows –  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Space Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Logistics Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Staffing
Staffing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Staffing – Training Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Staffing – 30 Second Elevator Speech ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Staffing – Booth Blunders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales and Branding  Strategies
Branding Internet Search Engines Impact Awareness www.Google.com Analytics … Traffic on the website  Answers the questions of  “who, what, where, how and how many”
Internet Search Engines Finding Shows, Partners and Increasing Sales www.Google.com Trade+Electronics+Morocco Trade+ “Computer Electronics” + Morocco “ Trade with US” + Computer Electronics” + Morocco
Internet Search Engines Finding Shows, Partners and Increasing Sales www.JUX2.com Trade+ Electronics+ Morocco Trade+ “Computer Electronics” + Morocco “ Trade with US” + Computer Electronics” + Morocco
Sales Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales – Increasing Leads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trade Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trade Show Check List ,[object Object],[object Object]
Mistakes to Avoid
Trade Show Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trade Show Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mistakes to Avoid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trade Show  Success Criteria
Trade Show Success Criteria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you. “ Maximizing your Trade Show Success  Jerry M. Striplin [email_address] +1 404 275 9108 SKYPE  JStriplin

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Striplin Presentation Successful International Trade Shows

  • 1. “ Successful Trade Shows Maximizing your Trade Show Success Jerry M. Striplin [email_address] +1 404 275 9108 SKYPE JStriplin
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  • 5. Roadmap Strategy Where and When Time-Line &Trends Logistics Check List Intern’l Shows Staffing Sales Competi-tion Mistakes to Avoid Success Criteria RoI, Goals and Objectives 7 Phases Exhibition & Buyers Resources & Assoct Unique Differences Space Reqmt Logistics Movement Factors, Formulas, Training Strategy, Leads,,Quals Analysis Pre-During Promotions & Marketing Mistakes to Avoid Success Criteria
  • 6. Planning Timeline 12+ months before 9-12 months before 3-6 months before 6-9 months before 1-3 months before 1 week before Follow-up How to use as part of strategy, budget, exhibit Goals and Obj., Register, Mkt Plan Msg, Booth Design, Materials Staffing, Display, Launch Finalize, Booth, Travel, Cleints Staff, shipping, materials Leads, RoI, Success Criteria + 12 Months
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  • 19. Which trade Show? Where to exhibit?
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  • 38. Sales and Branding Strategies
  • 39. Branding Internet Search Engines Impact Awareness www.Google.com Analytics … Traffic on the website Answers the questions of “who, what, where, how and how many”
  • 40. Internet Search Engines Finding Shows, Partners and Increasing Sales www.Google.com Trade+Electronics+Morocco Trade+ “Computer Electronics” + Morocco “ Trade with US” + Computer Electronics” + Morocco
  • 41. Internet Search Engines Finding Shows, Partners and Increasing Sales www.JUX2.com Trade+ Electronics+ Morocco Trade+ “Computer Electronics” + Morocco “ Trade with US” + Computer Electronics” + Morocco
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  • 52. Trade Show Success Criteria
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  • 54. Thank you. “ Maximizing your Trade Show Success Jerry M. Striplin [email_address] +1 404 275 9108 SKYPE JStriplin

Notas del editor

  1. What key factors enable partnerships and alliances to succeed? It is a well-defined and controlled planning process consist of 4 basic phases: concept, analysis, development and pre-operations. Concept Analysis Development Pre-Operations During this presentation I will address this question and phases in more detail and will share examples of P/A achieved by a small company in Macedonia to a Global firm expanding to China.
  2. What key factors enable partnerships and alliances to succeed? It is a well-defined and controlled planning process consist of 4 basic phases: concept, analysis, development and pre-operations. Concept Analysis Development Pre-Operations During this presentation I will address this question and phases in more detail and will share examples of P/A achieved by a small company in Macedonia to a Global firm expanding to China.