Did you know that 90% of information transmitted to the brain is visual?
Is your target audience a bored audience? Join us for an eye-opening discussion on how to re-engage candidates through visual storytelling. Learn how you can use photos, videos and infographics to build a powerful employer brand across all social channels. It's more than pretty pictures; candidates respond better to visual storytelling.
Recruiters, talent acquisition managers, human resources professionals and other marketers who are looking to stay on top of HR industry trends will benefit most from this webinar.
http://jwti.co/UEtyJW9
2. PRESENTING TODAY:
Bruce Carey
Creative Director
Jordan Lucoff
Business
Development Director
Emily Fearnley
Search Engine
Marketing Analyst
@JWTINSIDE #INSIDEinsights
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83% of all phones
in use are camera
phones. 90% of
all people who
take pictures have
only done so on
a camera phone.
– Tomi Ahonen Almanac
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4.3 billion people
(46% of the world’s
population) own
at least one active
mobile device.
– The Economist
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Visual Storytelling is
a Backstage Pass.
It has the potential to reveal what the culture of your
organization truly is. From the type of people that work
there, to the style of your working environment, to the
work you do–it is a candidate’s backstage pass.
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Visual Storytelling
BreedsAuthenticity.
Candidates wants to believe that the people
they are seeing at work are real...what they’re
doing and how they’re acting is real. Strive for
real employees and real moments–and you’ll
be rewarded with a more engaged audience.
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Visual Storytelling
Stands Out.
Every brand has a unique story to tell. And employer
brands should use visual storytelling to cut through
the clutter online to reach candidates.
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Visual Storytelling Extends
Beyond the Careers Site.
Today, there is a reality that the Careers site is not
as relevant in attracting a multi-generation audience.
Younger groups (like millennials) are interested in
spending time in social channels more than a Careers site.
We have to extend our stories into new channels to
engage future candidates.
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BeTransparent,
Genuine & Consistent
Candidates should see exactly what your company culture
is all about–before they step into their first interview–
no matter what channel or device they’re utilizing.
#1
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Develop a
Multi-Channel Strategy
Both active and passive candidates use a variety of social channels
for a number of different reasons. Having a presence on
multiple channels allows you to reach both audiences.
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Create Unique Content
for Each Channel
Don’t share identical content in each channel.
Each network has it’s own character and audience.
Create strong content–then use it to start a
conversation for your appropriate network.
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Be Different!
Aspire to create compelling content. Push yourself–be innovative.
Don’t imitate to be able to stand out from the competition.
Every brand has a unique INSIDE story.
#4
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