The document outlines Sharpie's social media marketing plan to encourage creativity and brand involvement. The plan aims to utilize existing social media platforms like Twitter and Facebook more fully and add new elements like a blog, YouTube channel, digital billboards, and Flickr photo sharing to showcase how consumers use Sharpie products and create an emotional connection to the brand. The goal is to embrace individuality and increase brand loyalty.

1. Presented By: Jessica Wernette MSU New Media Class, August 2010

2. What is Sharpie? Sharpie is… Bold & brilliant Thick & thin Crazy & tame Pocket sized & pencil case friendly Artistic & Corporate

3. The Plan Goal: To encourage involvement and interaction with the brand through fostering creativity and continuously re-shaping and reinventing how the product is used Current Social Media Vehicles Utilize to their fullest potential & Add NEW elements

5. TWITTER/FACEBOOK Currently: 5350 followers Following 5204 Communication Sharpie Tweets/Facebook posts Continue to Increase Followers Facebook user homepage sidebar ads That’s ME!!!

6. BLOG Regularly maintain Promote Sharpie/blogger conversation Contests: Encourage consumer interaction Design Contest

7. YouTube Channel “ Sharpie, My Way” Videos Contests: For new Sharpie viral videos/online commercials Weekly Videos from Inside Sharpie Corporate

8. AD WORDS Increase traffic to website, blog, and other online vehicles Keywords: Permanent Markers Sharpie Sharpie permanent markers Sharpie markers Colored Sharpie pens Sharpie colored markers Color Your World…Your Way Find out how you can use Sharpie & make it your own www.sharpie.com