Big Decisions/Big Data

1. @The_ARF #ARFAM2014@The_ARF #ARFAM2014
Rise of Big Data & Fall of
Significance: Big Decisions/ Big Data
To be presented at this year’s ARF
Audience Measurement Conference

2. @The_ARF #ARFAM2014
Big Decisions/ Big Data
• We now live in a Big Data world so many of our ‘small
world’ measurement assumptions no longer apply.

3. @The_ARF #ARFAM2014
Speakers:
Brett Gordon, Ph.D – Columbia Business School
Jerome Shimizu - InsightExpress

4. @The_ARF #ARFAM2014
Learn the results and takeaways from this
study
Find out how to drive business impact through new and
shifting consumers behavior. Be privy to the latest and
greatest cross-platform and modeling research.
June 8-10, 2014
Marriott marquis, New York City
1535 Broadway (between 45th & 46th)