2. • https://www.youtube.com/watch?v=0ukNFMeZvcc
• 0:09 – 0:44.

3. Value Proposition
Careers skills
Counselling
One-to-one mentoring

4. Sandy

5. WORKPLACE
*BLOCKED ACCESS*
Golden workers
Long-term
unemployed
HUB
Career skills
Counselling service
Networking
re-employed
Self-employed
start-up businesses
Employment
Created
Commercial Social

6. Our Competitors
Secondary Competitors
• Open Directory Business
• CareerLab Online
• Advanced Recruitment Strategies

7. How are we unique?
Commercial Social
• Improves reputation
of partner businesses
• Saves state money
• Ease the transition
from unemployment
to employment
• Our hub makes life
easier
• Only social enterprise
out there

8. Initial Investment
• Asking for £100,000.
• Sourced ideally from socially responsible
corporations with high staff turnover
• Crowdfunding opportunities
• Bank loans if necessary
• Based on first year cost projections and need
for liquidity to pay salaries and rent

10. Costings
• Salaries for two trainers, a counsellor and an
administrator.
• 1,500sqft premises in Old Street: £98,250 rent
per annum.
• Cost of Utilities, PCs and IT equipment and
second-hand office furniture accounted for.
• FREE: the boundless enthusiasm of Magnum
Opus team members.

11. Revenue
• £1,500 fee for the course.
• Demand for the course fluctuates due to
annual variations in redundancy.
• We do not anticipate to be at full pilot
capacity until Month Six.
• Long-term potential for revenue from 1%
equity stake.

12. Marketing strategies
 Pitches to businesses
 Social media (Facebook, Twitter)
 Specific advertising (Job center leaflets, London
newspapers, posters in community/town halls)
 National and Local
Government Support
GOVERNMENT
PARTNER FIRMS
Long-term Unemployed

13. Scaling-up
- Initial pilot scheme
- Reduces risk to
investors
- If successful we aim
to expand
throughout England

14. Conclusion
Our social enterprise will:
Re-train golden workers
and the long-term
unemployed over 50+
Encourage start-up
businesses
Improve quality of life
Reduce stigma

15. Thank you for listening.
Any Questions?

16. MEET THE TEAM
Tom
Miller
Sinthu
Sridharan
Elaha
Naderi
Rebecca Tyrwhitt-
Drake
Jack Ford
Celia Lynch
Kubra Gul
Chaoyi Cheng
Meet the Team

17. Appendix

18. KEY MESSAGES
- Enable golden workers/unemployed to have the skills
to re-enter and prosper in the workplace.
- Assist golden workers in starting up their own
business.
- Our ‘hub’ system is unique in packaging these services
in a central location
- In the long-term, erode the social stigma around the
proficiency of older workers.
MARKETING
STRATEGY
KEY AUDIENCES
 Over 50+ golden
workers and long-
term unemployed
 Big four banks
 Socially engaged
businesses
 Age UK
 Job centers
 Fellow competitors
 stakeholders
KEY CHANNELS
 Pitches to businesses
 Government
 Email contact
 Website
 Social media (Facebook, Twitter)
 Specific advertising (leaflets, London
newspapers, posters in community/town halls)
KEY METRICS
Quantitative: Basic
 How many people
seek out our service
monthly/annually?
 How many people
use the service
monthly/annually?
 How many start-ups
per month/annually?
Quantitative: Advanced
 How many new
registered self-
employed?
 Annual % difference
in VAT
 Annual % difference
in gross added-profit
Qualitative: Social Stigma
 Beginning and end
questionnaire

19. Safe life in the UK
Value Proposition Customer Relationship
Safe life in the UK
Customer Segments
Safe life in the UK
Channels
No self
confidence
Key ActivitiesKey Partners
Key Activities
No self
confidence
Key Resources
Cost Structure Key Metrics Revenue Streams
See costing handouts
Problems
 Old-age related
unemployment
 Breaking down
stigma
 Lack of relevant
skills
Solutions
 Resources for
Start-up
companies
 Retraining,
counselling and
business
mentoring.
 Incubation
Space
Individual needs
analysis for…
 Re-training
workshops
 Counselling
and business
mentoring
 Financial
support
 Amount of +50
people and
companies we
partner with
 Job satisfaction
& Wellbeing
 Investments
Value
 Revenue
Streams
 Gross Added
Product
 VAT
 Businesses e.g.
PWC
 Auditors
 Course
administrators
and Mentors
 Golden Workers
 Hub
 Training
Courses
 Start-up
expertise
 Mentor services
Purchasers
 Golden Workers
 Businesses e.g.
PWC
Users
 Golden Workers
1 : 1 Redundant
individual :
unemployed
counterpart
Stakeholders
 Local
Government
 Family members
 Competitors e.g.
‘Retirement
holiday
companies’.
Purchasers
 Membership for
ongoing businesses
mentoring
 Investment in the
start-up companies
 Pitch to businesses -
redundancy packages
 Advertising – social
media, websites, flyers,
tube posters
 The Hub
 Local Government

24. KEY METRICS – Measuring our long-term impact
CONFIDENCE
DESIRE TO WORK
QUALITY OF LIFEINDEPENDENCE
HAPPINESS
0
10
10
1010
10
After…
Before…