This is a marketing presentation for my marketing 345 class which focuses on Snapple and it\'s current means of advertising. The presentation is to inform the audience of Snapple\'s background, target market, promotion strategies, and competitors.

2. Promotion Project Presented By: Marshall Ward Chelbi Jackson Danielle Crumpton

3. Target Market 20-45 years old Youthful attitude Active lifestyle Sports/fitness minded Focused on engaging younger viewers while not alienating current customers

4. Target Market Cont. Health conscious consumer who wants to know they’re getting the healthiest and best ingredients

5. Target Market Cont. Snapple consumers can be associated with: Health Food Arts and Leisure Electronics Beauty

6. Product/Service Positioning What Makes Snapple Unique? Made From The Best Stuff on Earth® Real Ingredients No Artificial Flavor No Preservatives Snapple is Natural, Real, and Personal.

7. Product/Service Positioning Snapple Products Tea Juice Drink 100% Juiced Water Diet “The Best Thing on Earth Just Got Better.”

9. Twitter

14. Suggest a fact that could be put on a Snapple Cap

16. AriZona Target Market Target Market 16 years and older Health conscious consumers Seeking all natural ingredients Targets all levels of income “At AriZona we hardly spend a penny on traditional advertising. And when we do, it’s as real as our products are” -AriZona Website

18. Twitter

19. Facebook/MySpace

20. YouTube

21. Flickr

22. Sponsorships/Charity

23. Operation Smile

24. Make A Wish

25. Leukemia and Lymphoma Society

26. Local Events

27. Baseball games

28. County Fair

29. Sales Promotions

30. SJC Drum-Kit Sale

33. Billboards

35. Bibliography Arizona Website- http://drinkarizona.com/#featured_content Nestea Website- http://nestea.com/index.jsp Snapple commercial- http://www.youtube.com/watch?v=cgLL0L38Iws Snapple Website- http://www.snapple.com http://www.brandchannel.com/features_profile.asp?pr_id=107 http://fishtrain.com/2007/08/24/how-does-snapple-market-its-products/ http://www.youtube.com/ http://content.salesbook.com/ViewContent.aspx?cid=V0DuICoeyvE=&vrid=OX/MYZk3V1A=&cgt=OX/MYZk3V1A=&cgki=nyVEcdY8r10=