Learn 3 P's every speaker should know. Plus, tips on how to overcome your fear of public speaking and how to build your slides for a successful presentation.

1. Presenting to Sell
Marketing in the Morning{

2. “P” #1

3. Photos of Top 10 speeches

4. Plan
Analyze your Audience
(photos of people/audiences)
Analyze your Audience

5. Plan
Galvanize your Goal
(photos of goal or objective
Moon – wanting to get there
Trophy – wanting to win it)

6. Chart
your
Content

7. “P” #2

8. Write
your
Words

10. Prepare
Determine your Delivery
(photos of PPT, video, games, Q&A, flip chart,
white board, exhibits, ARS, etc)

11. Verbal
7%
Vocal
38%Visual
55%
Content Delivery: Believability

12. 20%
30%
50%
70%
80%
95%
Hear
See
Hear & See
Discuss
Practice
Teach Others
Content Delivery: Teaching Effectiveness

13. “P” #3

14. Create
your
Notes

15. Practice
Rehearse
(photos of Steve Jobs presenting)
Rehearse

17. Arrive early
Check out room and view
Test equipment
Backup plan
Logistical arrangements
Relax, greet, connect
Game Day Checklist

18. Top 15 List

19. Be
Excited
Have
Fun

20. Look thru a window
to your audience,
not into a mirror
at yourself

21. Personalize to audiencePersonalize

22. Pick people out for energy
Find Energy

23. Read the audience
Read your Audience

24. Obama reading prompter
but don’t read to
your Audience

25. No lecturn
Remove from room
No
Lectern
Allowed

26. Never curse, be careful with jokes
Political cartoon?

27. • Voice intonations
• Movement
• Pauses
• Pacing of Delivery
• Word emphasis
• Gestures
• Eye contact
• Expressions
Delivery

28. This is an example of a deadly slide:
• There is a lot of information on this slide.
• It is in a small font and each bullet forms and complete sentence.
• There is no way the audience is going to read every bullet point on
this slide.
• There is even less chance they will be able to write it all
down, assuming they wanted to.
• And there is even a smaller chance that they are going to care.
• While the audience is focusing on the tiny font and dense text, they
are not listening to a word I am saying.
• You can be sure that by the time they get to this bullet point their
brains are screaming to stop!!!
• Has anyone even gotten this far?
Slides

29. • 6 lines, 6 words per line – Maximum
• 10-second rule
• No sentences; some bullets; many pictures
• Bright room – bright; Dark room – dark
• Remote
• You are the message, not your slides
Slides

30. • Sans Serif (not this)
• UPPER AND LOWER CASE
• 44 head, 32 text
• Avoid bold, underline
• Shadows are OK
• Be careful with color
Font

31. • Picture • Bar
graph
Graphics
• Line
chart
• Pie
chart
Verbal
7%
Vocal
38%
Visual
55%
20%
30%
50%
70%
80%
95%
Hear
See
Hear & See
Discuss
Practice
Teach Others
0
2
4
6

32. Animations and Builds
Animations & Transitions

33. Q&A

34. Feedback
Feedback

35. Added value

36. Relax

37. 1. Prepare better
2. Practice more
3. Fake relaxing
4. It’s a Conversation, not a Presentation
Tips for Relaxing

38. Q&A

39. Plan
Prepare
Practice
Relax

40. Whatever it takes.