This is the presentation from the online keynote I did for Social Media Tools Week. The presentation addresses what ROI is and isn't, the social business process, the business and technology challenges for enterprise companies, and requirements for enterprise companies that want to get involved in the social business space.

1. Social Media ROI Process, Challenges and Requirements Jacob Morgan Chess Media Group November 18, 2009

2. Risk of Ignoring Risk of Ignoring

3. Return on Influence

4. What is ROI? Gain from Investment – Cost of Investment Cost of Investment ROI = Financial

10. Take a Deep Breath Relax

11. Build a Foundation Stop trying to build this Without starting with this Or you get this

14. Measurement Foundation

15. The Social Business Process