This presentation details my design process for redesigning the Leukemia & Lymphoma Society's Team in Training fundraising platform. This redesign was for the course SI 582: Introduction to Interaction Design, Winter 2014. During the presentation I covered my design problem, brainstorming, mobile application, and detailed how this was and was not a successful project.

1. Jackie Wolf

2. Project Problem: How to help people
fundraise
● People said it was harder to
fundraise than it was to run a
marathon.
● I didn’t think my roommate
would smile ever again.
● How can the website help this?

3. Current Website
Mission
Statement:
How can I make
this user
friendly and
generate tools
to make
fundraising
easier for
everyone?

4. Mobile concepts
Iterative Design
Scenario Design

5. Problem: Focused on How not What
● Someone asked, who are you serving? Who is this for?
● I was focusing on details instead of big picture.
● My answer had nothing to do with my prototype.
● Problem with mission statement: didn’t focus on helping
people fundraise.
● Didn’t drill down to the purpose of the website: to help
people fundraise.
● Didn’t determine why people had difficulty or how to
make it easier.

6. Rerouting: Back to the drawingboard

7. Brainstorm
What is fundraising?
- Creating a compelling story.
How do you help people create a compelling
story?
-Have them reflect on why they’re doing this.
How do you help make fundraising less
intimidating? (How do you eat an elephant?)
- You break it down into little bits.

11. Lessons learned
● Purpose/Mission statement is front and
center
● Constantly question, does this fit in with my
mission statement is it a what not a how?
● Maybe don’t do something so close to home
● Don’t be afraid to take a step or two back.
● Always assume Axure will take you 3x as
long as you think it will.