This is a snapshot of a few of the points discussed in the Marketing Monday presentation at the Kirkwood Chamber of Commerce.

1. Keys to Ensuring a Strong Return on Investment Prepared for The Kirkwood - Des Peres Area Chamber of Commerce Marketing Monday February 28, 2011 St. Louis Post-Dispatch Media Solutions Connect with St. Louis Audiences Print Digital Direct

6. Advertising Pays Advertisers who continued advertising in the early 80s recession saw a 256% increase in revenue over those that didn’t advertise in 1985. Source: McGraw-Hill Research; Annual sales shown as an index from 1980 to 1985

7. PRINT St. Louis Post-Dispatch - #1 reach medium • 539,100 adults read each weekday & 886,300 adults read each Sunday Suburban Journals - #1 community news source • 10 community papers every Wednesday & 4 community papers every Sunday Go! - The entertainment source in St. Louis each week • Full distribution entertainment publication in the Friday Post-Dispatch Feast Magazine - Inspired Food Culture • 70,000 magazines distributed FREE throughout the market each month Saint Louis Direct - #1 mail program • LV Savings Guide - shared mail program with total distribution 1,052,560 • Solo Mail Postcards - Reach your audience when and how you want The Big Deal • 24 versions each month with total distribution 720,000 Print/Deliver Inserts • Full and half sheet options affordably delivered via the Post-Dispatch, Suburban Journals or Local Values DIGITAL STLtoday.com - #1 local website • 51.6 million page views each month & 2.7 million unique visitors Behaviorally Targeted Advertising - Reach 78% of the total online audience in St. Louis with STLtoday.com and Yahoo! • Target your message to reach the right person with the right message at the right time stlhighschoolsports.com • The region’s #1 source for complete high school sports coverage Interactive Video Ads - Enable viewers to engage with your product right on the spot • Downloadable coupons; send info via SMS; embed your ad in another website or blog; share with a friend; share with social interactivity Mobile Advertising - Target your special message to those viewing STLtoday.com via their mobile phone • Approximately 2,000,000 impressions each month and growing Search Engine Marketing - Leverage the power of local search • Partnered with Google, Yahoo!, Bing and Ask.com Get It Local Business Directory • Local online comprehensive guide of things to do in St. Louis Today’s Deal • Get 1 fantastic deal sent via e-mail each day for things to do, see, eat and buy around St. Louis at up to 80% off DMS • Digital Marketing Solutions consultants work with you to determine a web solution for your business • Social marketing; website analytics; phone tracking; site maintenance; best practices Marketing Opportunities