SlideShare a Scribd company logo
1 of 10
:-)




8 Ways To Write Shorter Tweets
I Ihave made this letter
              have made this letter
          longer than usual, only
            longer than usual, only
          because I Ihave not had
            because have not had
          the time to make it
            the time to make it
          shorter
            shorter




rewrite
Excellent article on
                       Excellent article on
                      Great article on
                       Great article on
   Purchase
    Purchase          Top article on
                       Top article on
   Buy (5 spaces
    Buy (5 spaces     Top post on (9
                       Top post on (9
   saved)
    saved)            spaces saved)
                       spaces saved)




synonyms are your best friends
This is an article that
                        This is an article that
   The presenter
    The presenter      really engages:
                        really engages:
   who was after me
    who was after me   A really engaging
                        A really engaging
   The presenter
    The presenter      article
                        article
   after me
    after me




eliminate implied, unnecessary words
Fewer than 10% of
                         Fewer than 10% of
                        marketers test their
                         marketers test their
  Seven ways to win
   Seven ways to win
                        copy
                         copy
  with words
   with words           <10% of marketers
                         <10% of marketers
  7 ways to win with
   7 ways to win with   test their copy
                         test their copy
  words
   words




mathematical symbols and numerals
Half of marketers are
                Half of marketers are
               using email design
                using email design
               preview tools
                preview tools
               50% of marketers use
                50% of marketers use
               email design preview
                email design preview
               tools
                tools




the active voice
Images lift clicks by 34%
            Images lift clicks by 34%
           when used in marketing
            when used in marketing
           emails
            emails
           Images lift clicks by 34%
            Images lift clicks by 34%
           in marketing emails
            in marketing emails
           Images lift clicks by
            Images lift clicks by
           34% #emailmarketing
            34% #emailmarketing




hashtags
promotional code
                 promotional code
                Promo code
                 Promo code




abbreviations
http://www.email-
                  http://www.email-
                 marketing-
                  marketing-
                 reports.com/iland/2012
                  reports.com/iland/2012
                 /01/law_and_deliverabi
                  /01/law_and_deliverabi
                 lity.html
                  lity.html
                 http://ow.ly/8Er1J
                  http://ow.ly/8Er1J




url shorteners
71%
                                                of our customers said they will
                                                    use Jade Magnet again



                                                of our projects every month are
                                          35%   from repeat customers




connect with us
Vikas Agarwal
Associate Manager – Sales & Marketing
+91 – 7406282631 | vikas@jademagnet.com




     customer delight is our culture

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8 ways to write shorter tweets

  • 1. :-) 8 Ways To Write Shorter Tweets
  • 2. I Ihave made this letter have made this letter longer than usual, only longer than usual, only because I Ihave not had because have not had the time to make it the time to make it shorter shorter rewrite
  • 3. Excellent article on Excellent article on Great article on Great article on Purchase Purchase Top article on Top article on Buy (5 spaces Buy (5 spaces Top post on (9 Top post on (9 saved) saved) spaces saved) spaces saved) synonyms are your best friends
  • 4. This is an article that This is an article that The presenter The presenter really engages: really engages: who was after me who was after me A really engaging A really engaging The presenter The presenter article article after me after me eliminate implied, unnecessary words
  • 5. Fewer than 10% of Fewer than 10% of marketers test their marketers test their Seven ways to win Seven ways to win copy copy with words with words <10% of marketers <10% of marketers 7 ways to win with 7 ways to win with test their copy test their copy words words mathematical symbols and numerals
  • 6. Half of marketers are Half of marketers are using email design using email design preview tools preview tools 50% of marketers use 50% of marketers use email design preview email design preview tools tools the active voice
  • 7. Images lift clicks by 34% Images lift clicks by 34% when used in marketing when used in marketing emails emails Images lift clicks by 34% Images lift clicks by 34% in marketing emails in marketing emails Images lift clicks by Images lift clicks by 34% #emailmarketing 34% #emailmarketing hashtags
  • 8. promotional code promotional code Promo code Promo code abbreviations
  • 9. http://www.email- http://www.email- marketing- marketing- reports.com/iland/2012 reports.com/iland/2012 /01/law_and_deliverabi /01/law_and_deliverabi lity.html lity.html http://ow.ly/8Er1J http://ow.ly/8Er1J url shorteners
  • 10. 71% of our customers said they will use Jade Magnet again of our projects every month are 35% from repeat customers connect with us Vikas Agarwal Associate Manager – Sales & Marketing +91 – 7406282631 | vikas@jademagnet.com customer delight is our culture