Slides talk about the importance of content marketing for businesses

1. :-)
B2B Marketing - Content Marketing!

2. WHAT IS
CONTENT MARKETING?
Content marketing is an umbrella
term for all marketing activities
that involve creation and sharing
of content to attract, acquire and
engage customers
Over 90% of B2B marketers use at
least one of the methods of
content marketing
Traditional marketing talks at people. Content marketing talks with people
Doug Kessler
Ref: http://blog.dothegreenthing.com/wp-content/uploads/2011/11/share.jpg

3. WHY DO YOU NEED
CONTENT MARKETING?
- Brand development
Outbound - Position as thought leader
(Sales) - Generate new leads (in bound leads)
- Contribute to ecosystem
- Reason to engage
Content
Inbound - Move through the sales funnel
(Search)
Social
Content is the King
Bill Gates

4. RULES OF
CONTENT MARKETING
- Understand your audience
- It’s not about you but your topic
- Stop writing about everything
- Support your content with data points
- Your stakeholders are your best bet
- Third party always adds credibility
- Ensure you have a good heading
Content is of great importance, but we must not underestimate the value of style
Maya Angelou
Ref: http://www.panik-design.com/acatalog/x-bend-the-rules.jpg

5. GENERATING CONTENT
FOR MARKETING
- Speak to your customers
- Connect with industry experts
- Do some research: primary, secondary or generally
- Engage people in discussions
- Brainstorm in groups
- Watch out for happenings
- Recycle 
People need stories more than bread itself. They tell us how to live, and why
Arabian Nights
Ref: http://www.bodrum-hotels.com/images/tactical-quiet-generator.jpg

6. ‘ASSETS’ FOR
CONTENT MARKETING
- White papers
- Case studies
- Blog
- Printed and electronic booklets
- Videos, animations, flash demos
- Microsites
- Webinars
- Podcasts
- Presentation slides
- Articles
Be yourself. Everyone else is already taken
Oscar Wilde
Ref: http://cdn2.business2community.com/wp-content/uploads/2012/11/baby-with-ads-all-over-him.jpg

7. MARKETING YOUR
CONTENT
- Website
- Search optimization
- Press Release
- Social networks
- Bookmark it
- Ask your friends to LIKE & tweet 
- Comment and Respond
- Add it in newsletter or e-mailer
- Link on your email signature
Don’t talk about your product like it’s a dad-gum rainbow
Marcus Sheridan
Ref: http://cdn.briansolis.com/wp-content/uploads/2008/07/direct_communication_marketing.jpg

8. We are a creative crowdsourcing
platform for design and marketing
requirements.
We help designing marketing
collaterals for businesses thereby
helping them reach out to their
customers ‘better’
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