1. MOTIVATION
AND
COMMUNICATION
Presented by :
JAGANNATH PADHY
2. AGENDA
What is Motivation?
Model of Motivation
Needs Satisfaction / Classification
Example : Maslow’s Hierarchy of Needs
Rewards: intrinsic or extrinsic rewards
Communication & Motivation
Communication & intrinsic / extrinsic motivation
Conclusion
3. DEFINING MOTIVATION
Motivation
The processes that account for an
individual’s intensity, direction
and persistence of effort toward
attaining a goal.
Direction Intensity
Key points:
Intensity: how hard a person tries Persistence
Direction: toward beneficial goal
Persistence: how long a person
tries
MOTIVATION
4. A SIMPLE MODEL OF
MOTIVATION
NEEDS- BEHAVIOR- REWARDS-
Creates desire to fulfill needs Results in actions Satisfy needs;
(food, friendship, recognition, to fulfill needs. intrinsic or extrinsic
achievement). rewards.
FEEDBACK-Reward informs person whether behavior was
appropriate and should be used again.
5. Need Satisfaction
Needs: physical or psychological requirements, must
be met to ensure survival and well being.
Unmet needs motivate people
Three approaches: (1) Maslow’s Hierarchy of Needs
(2) Alderfer’s ERG Theory (3) McClelland’s Learned
Needs Theory
6. Needs Classification
Maslow’s Alderfer’s McClelland’s
Hierarchy ERG Learned Needs
Higher- Self-Actualization Growth Power
Order Esteem Relatedness Achievement
Needs Belongingness Affiliation
Lower- Safety Existence
Order Physiological
Needs
7. MASLOW’S HIERARCHY OF NEEDS
NEEDS
General Examples Organizational Examples
Self-
Challenging job
Achievement actualization
Job title
Status Esteem
Friends at work
Friendship Belongingness
Pension
Stability Security
Base salary
Food Physiology
8. REWARDS- Satisfy needs;
intrinsic or extrinsic rewards.
Extrinsic Rewards • Good benefits, Health
– tangible and visible to others insurance, Job security
– given contingent on performance • Vacation time
Intrinsic Rewards • Interesting work, Learning
– natural rewards new skills, Independent
– associated with performing the task work situations
– for its own sake
9. COMMUNICATION &
MOTIVATION
All communications, intentional or
unintentional, have some effect.
The purpose could be to generate action,
inform, create understanding or communicate a
certain idea/point etc.
Communication role enactment reflects
motivational patterns
No pattern is best!
Motivation managers must be flexible!
11. COMMUNICATION &
INTRINSIC / EXTRINSIC
MOTIVATION
Intrinsically motivated people view organisations
as more “open” than extrinsically motivated
people
Extrinsic people prefer specified rule-governed
communication role behaviors. Authoritarian
styles of management work well with
extrinsically motivated workers
13. CONCLUSION
In today’s world, Successful leaders know what they
want, have a clear path to achieving it, and are “driven”
by intrinsic rewards.
Whether it’s Maslows need for self-actualization,
Alderfer’s growth needs, or McClelland’s need for power,
leaders are driven by a need for success and
achievement.
14. VIDEO CLIPS -
MOTIVATION
The Power of Words - bit.ly/QNxW0H
Lost Generation - bit.ly/od3Q
The Rules for Success - bit.ly/ixsSe0