Professional Communication 07 - The 24 Variables

1. Professional
Communication
LESSON #08
THE 24 VARIABLES OF
COMMUNICATION
SUCCESS
BY JAIME ALFREDO CABRERA
2 OCTOBER 2013
SLH1013 - Professional English
Tuesday, October 29, 2013

2. VARIABLES OF
COMMUNICATION SUCCESS
WHAT DETERMINES THE
PROFESSIONAL LEVEL OF
COMMUNICATION?
SLH1013 - Professional English

3. INTERVENING VARIABLES
 Variables are elements that can
affect the elements, the
components, and the steps of
communication.
SLH1013 - Professional English
Tuesday, October 29, 2013

4. INTERVENING VARIABLES
 They determine the quality of
communication: professional or
unprofessional quality.
SLH1013 - Professional English
Tuesday, October 29, 2013

5. INTERVENING VARIABLES
 Failure to consider an intervening
can affect a receiver’s decoding,
thus resulting in miscommunication.
SLH1013 - Professional English
Tuesday, October 29, 2013

6. VARIABLES SHAPE COMMUNICATION
They can determine if a
message is:
effective or ineffective,
professional or unprofessional,
partial or complete,
accurate or distorted.

SLH1013 - Professional English
Tuesday, October 29, 2013

7. THE BIG PICTURE
24 VARIABLES OF
COMMUNICATION
SUCCESS

8. VARIABLES of COMMUNICATION SUCCESS
8
ELEMENTS
17 COMPONENTS
SENDER
STEPS
24
DETERMINERS
PASSIVE CONTAINER:
DATA, INFORMATION
FEEDBACK
4 QUESTIONS
23
ACTIVE PURPOSE:
MOTIVE, INTENTION
or SOURCE
8
1
2
3
4
5
6
7
TO ENTERTAIN
TO PERSUADE
TO PRESERVE
TO PUSH TO ACTION
TO INFORM
TO INFLUENCE
TO EDUCATE
 SYMBOLS  CODES  FORMATS
24
MESSAGE or
 NOISE  INTERFERENCE
MEANING
TEXT
 SUBTEXT
 CONTEXT
INTENDED MEANING
LANGUAGE
LETTERS
VOCABULARY
NUMBERS
CHARACTERS SPELLING
GRAMMAR
GRAPHICS
PUNCTUATION
SPACES
SYNTAX
OR RECEIVED
MEANING
CONFIRMATION
21
•
•
•
•
•
•
•
8
22
15  SPEED of TRANSFER
16  PRESERVATION of CONTENT
17  TIMELINESS or TIMING
18  CONFIRMATION of TRANSFER
19 CONFIDENTIALITY
20  SECURITY
CLARITY  ACCEPTABILITY 9
STANDARDIZATION
10
 TARGET  NON-TARGET
NEEDS & WANTS
ACCESS
DECODING SKILLS
PARTS
STRUCTURES
HIERARCHY
MARGINS
ALIGNMENT
INDENTIONS
INK, on PAPER
RECEIVER
MEDIUM
SOUND on TAPE
MOTION on FILM
UNI- or MULTIMEDIA on DATA STORAGE DEVICE
 DISPERSION
• INTRAPERSONAL
• INTER PERSONAL
• GROUP
• MASS
SLH1013 - Professional English
CHANNEL
TECHNOLOGY
PRINT
 AUDIO
 ELECTRONIC
 MULTICHANNEL
11 SPOKEN
12 PRINTED or DRAWN
13 PERFORMED or ENACTED
14 LIVE or RECORDED

9. VARIABLES CAN EFFECT CHANGE
For instance, your medium can
determine if your message is
 Live or recorded
 Edited or as is
 Written, spoken, or enacted
 Mass, group, or individual receiver
SLH1013 - Professional English
Tuesday, October 29, 2013

10. Examples: Media Variables
 Live presentation – electronic media,
projector; speech on amplifier
 Recorded presentation – voice or
action on tape
 Spoken message – voice on amplifier
 Written message – ink on paper
 Enacted or performed message – same
as live presentation
SLH1013 - Professional English
Tuesday, October 29, 2013

11. VARIABLES AFFECT COMMUNICATION
Professionalism depends on how these
determiners affect the effectiveness of
a message.
 For instance, the clarity, acceptability,
and use of standard codes and formats
in a letter make the message more
effective.
SLH1013 - Professional English
Tuesday, October 29, 2013

12. Example: Professional Variables
 Clarity – simplicity, zero ambiguity, clear
and understandable to the target receiver
 Acceptability – codes and formats are
acceptable according to the target reader’s
culture, position or function
 Standard codes and formats – codes and
formats are standard in the profession,
among people with formal education
SLH1013 - Professional English
Tuesday, October 29, 2013

13. ONE MORE TIME
 Communication variables are
elements that affect the success of
communication.
 Your level of professionalism can
depend on how these variables
affect your message.
SLH1013 - Professional English
Tuesday, October 29, 2013

14. Professional
Communication
LESSON #08
TWO GUIDE QUESTIONS
FOR COMMUNICATION
SUCCESS
SLH1013 - Professional English
Tuesday, October 29, 2013