1. Social Media & SEO
For keywords surrounding limousine and coach services,
and how social media can achieve improved results
for search engine optimization
Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding
404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull

2. Why keyword analysis
 Testing a variety of keywords is an illustration of demand
 In other words, when we seek services (as well as
information), we go online to search
 Our results in Google or Bing include websites, blogs and
social media pages and mentions
 When companies know the terms their audience searches
for, they can fill the web with the copy to achieve top search
engine listings.

3. Initial keywords tested
 I used my various search engine analysis tools for the
following keyword phrases (results report shorter and other
variations):
 global transportation limousine coach bus door to door
 global door to door limo coach
 nationwide coach service
 driver door to door
 Door-to-door travel
 Pickup dropoff

4. The Search Results
 Following pages show what people search for surrounding
those keywords.
 Note that for the following pages’ largely searched keyword
phrases:
 Either one or no limo/coach/driver transportation services came
up on the first page of Google search results.
 Leaving a large opportunity for such companies to fill web pages
and social media copy with such keywords
 And optimize to achieve first page search results

5. Data & Analysis
Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding
404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull

6. High Searches without Fierce Competition

7. Note increase in searches over time

8. The first page bottom results for ‘door-to-door service’ searches

9. Where in the world is the most demand:

10. Steadily increased demand for services

11. Harness this Keyword Demand
Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding
404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull

12. Harness this keyword demand
 Keyword-driven content (in social media, online PDFs, etc.)
makes companies “found” online
 SEO succeeds from digital content, including blogs, social
media posts, etc.
 Blogging with keywords automatically gives easy content to
promote in social media and retain buzz marketing
 Even if most visitors don’t read the content, it achieves an
SEO goal; content raises results in search listings

13. Paid vs. Organic Search
 Companies who don’t practice good SEO often pay the price
in pay-per-click advertising
 Yet consumer web searchers trust – and click on – organic
listings far more than they do pay-per-click listings
 (ask yourself, what do you click on?)
 Why pay for online clicks when you can achieve them
through organic web and social content?

14. Social Media Helps SEO
 Here are some other limousine services that use blogging to
specifically aid their SEO:
 Phoenix Limousine Service 1 save
http://www.transaccent.com/blog/
 Empire State Limos Blog http://www.empirestatelimos.com/blog/
 LIMO BLOG | Exotic Coach Limousines and SUV Limos
http://www.exoticcoach.com/category/limo-blog/
 Houston Limo Service | Limousine Rentals Company - Colony
Limousine | Houston, T...
http://www.colonylimousine.com/

15. Specific local channel search results
Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding
404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull

16. YP.com Paid vs. Organic Listings

17. Yelp location listings

18. SuperPages Location (better) vs. Organic (lower) Listings

19. CitySearch paid vs. location listings

20. Additional Searches
 Organics searches for ‘limousine services Atlanta, GA’
 No listings for client Limousine Services come up in Google
 Likewise in MerchantCircle
 These and many others are desired channels for listings –
they support each other.
 The more channels listed, the higher likewise in Google the
company appears, via spread of digital content and footprint.

21. Conclusion
Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding
404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull

22. Review
 With a goal of heightened consumer-search results, research
industry keywords searched most
 Form an ideal list of prominent keywords
 Investigate the competition
 Optimize for these keywords
 Optimize and set profiles in numerous local search channels
 Blog, and post about blog content in social media, to feed
search results

23. Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding
404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull