My Slides from my Presentation at SMX teaching people how to leverage video to drive sales and traffic.

1. Driving Traffic &
Sales through
Video
@JakeLarsen7

4. tv: History
24,935,569 Lifetime Views

5. YouTube Marketing AmBADASSador

6. tv: Recently
13,854,569 Views (July 2011- Sept 2012)

7. tv: Traffic

8. tv: Videos

9. tv: Spikes
iPhone 5 Unboxing
Video Launched HzO Video
(Waterblocking)
InvisibleSHIELD EXTREME
Launched with iPhone 5
iPad 3
iPhone 4S Released
Released
Views Spike Based on Popular Keyword
Trends. (Apple Products)

10. Results
Clicks: 111,027
Sales (Trackable): $50,894.06
Great Branding: Inexpensive

11. Increase Sales
* Product Pages with Video have 65% more sales!

12. 7 Secrets to get Views
1. Keywords
2. Great Content
3. Timing
4. Grab Attention Early
5. Calls to Action
6. Optimize Video
7. Grabbing Thumbnail

13. 1. Keywords
● Choose them wisely
● Relate to Your Product
● Highly Searched (Popular)

14. 2. Great Content
The Three i's
● Informative
● Instructional
● Intertaining
(Entertaining)

15. 3. Timing
● Timing is Everything
● Launch when interest is high
● Current Events

16. 4. Grab Attention
First 10 Seconds is the
Most important Part of
Your Video.

17. 5. Calls to Action
● Subscribers
Annotations { ● Link Videos
● Link Website

18. 6. Optimize Video
{Catchy, Interesting}
{Link First}
{Lots of Info}
{More the Merrier}

19. 7. Thumbnail
Begging to be Clicked

20. tv: Spikes
iPhone 5 Unboxing
Video Launched HzO Video
(Waterblocking)
InvisibleSHIELD EXTREME
Launched with iPhone 5
iPad 3
iPhone 4S Released
Released
Views Spike Based on Popular Keyword
Trends. (Apple Products)

21. Adwords Video
● Guaranteed Views
● Targeted Audience
● Jump Start Video
● Brand Exposure
● Increase Sales

22. TrueView Layouts
In-Stream
Preview
In-Search
Search Results
In-Display
Related Video

23. Targeted Audience
Interest
Interests of Person
Topics
Content of Page
Keywords
Content of Page
Re-Marketing
Content of Page

24. Adwords Video
● Guaranteed Views
● Targeted Audience
● Jump Start Video
● Brand Exposure
● Increase Sales

25. YouTube = Wild West

26. Jake Larsen
Download: www.JakeLarsen.Me/SMX
Blog: www.JakeLarsen.Me
Twitter: JakeLarsen7
Email: JakeLarsen7@gmail.com