1. A Brief Introduction

2. ABOUT US
→ Founded in 2008
→ 35 full-time, in-house
employees
→ Focused on data-
driven, intelligent
eCommerce
→ Numerous eCommerce
certifications

3. ABOUT US

4. OUR PHILOSOPHY
ECOMMERCE
We’re not here to build anything under the sun. Our focus is on eCommerce, and it allows
us to deliver the expertise and experience needed to drive growth for our clients.
COMPREHENSIVE
It’s more than building a great site. Blue Acorn offers cross-functional and in-house teams
to consistently execute through design, development, marketing and optimization.
RELATIONSHIPS
We don’t just build eCommerce sites, we build relationships. Our goal is to be a valuable
partner and a key part of our client’s teams to support years of continued success.

5. OUR APPROACH
Build Attract
Your site - it’s the Optimize
If you build it, will they There is no silver
foundation of come? Our team of bullet to eCommerce
eCommerce. This will strategic eCommerce success. We know it
be the backbone of experts will deliver the takes continuous care
your online business, perfect blend of and attention to stay
and we take this marketing to drive relevant online, and
responsibility very traffic and traction for that is exactly what
seriously. your online store. we deliver.

6. OUR APPROACH
Build Attract
→ eCommerce Optimize → Conversion
→ Email Marketing
Development Optimization
→ Affiliate Marketing
→ eCommerce → Performance
Design → Data Feed Optimization
Marketing
→ Mobile → eCommerce
Commerce → SEO Analytics
→ Information → PPC → Experience
Architecture Engineering
→ Social Commerce

7. OUR CLIENTS
As a relationship focused eCommerce agency, we have over a
95% retention rate with our clients, including:

8. OUR MAGENTO EDGE
FAST FACTS
→ Winner of 2011 Most
Innovative Magento site
→ 2011 Magento Top 10 Fast
& Emerging Partner
→ Presenter at Magento
Innovate and Imagine
Conferences
→ Involved in over 50
Magento site
implementations

9. CASE STUDY: REED AND BARTON
OVERVIEW
With a brand nearly 200 years old, Reed
and Barton needed a face lift. Blue Acorn
created a B2C and B2B site that
streamlined their organization and
renovated the brand with sophistication and
class.
HIGHLIGHTS
→ Winner of Most Innovation Magento site
of 2011 for B2C and B2B site success
→ Adobe Scene7 Product Customization
→ Extensive integration with SAP systems
→ 250% YOY increase in gross sales and
39% YOY increase in AOV after launch

10. CASE STUDY: REED AND BARTON
Tim Riddle, President
We knew it was going to be a tough road ahead, and we wanted to team
up with a group that we liked and felt we could do business with, not only
in the initial development, but down the road as well. Blue Acorn brought
this approach to the table. Pair this with their Magento expertise that we
could not find from any other partner, and the choice was clear to us.

11. CASE STUDY: KELLY PAPER
OVERVIEW
Kelly Paper came to Blue Acorn with a site
that was difficult to navigate and find the
right products. We set out to streamline
their storefront and make products easy to
find and purchase.
HIGHLIGHTS
→ Over 1% immediate lift in conversion rate
→ Streamlined navigation site-wide
→ Homepage video integration
→ Floating shopping cart
→ Site featured in Practical eCommerce
10 Innovative eCommerce sites

12. CASE STUDY: KELLY PAPER
Robert Foulger, Web & eCommerce Specialist
Blue Acorn delivered very professional design and development that
really made the wireframes come to life! The site was intelligently
designed and considerably improved the user experience. We saw an
impressive increase in conversions with this new eCommerce layout and
design.

13. CASE STUDY: APERA BAGS
OVERVIEW
Apera is a start-up for social athletes. They
came to us to build an engaging experience
that goes beyond selling their products to
build a community around the Apera brand
and among their customers.
HIGHLIGHTS
→ 100% custom site design
→ Highly customized product pages
→ Netsuite ERP Integration
→ Numerous social integrations throughout

14. CASE STUDY: APERA BAGS
Andy Youngs, Founder & CEO
Blue Acorn did a wonderful job of bringing it all together, starting from
zero, and making sure that we had the right plan from the beginning.
Everybody was on the same page as far as our goals, objectives, and –
ultimately – the collective task of executing those goals and objectives.

15. THANK YOU!
Blue Acorn is committed to drive consistent
and continuous growth for our clients. We
don’t see a finish line in our relationships
(although thankfully there was for this race)
and we will be continually working with you
to build, attract and optimize towards
eCommerce success.
We look forward to working with you
towards developing a long-term
relationship, one squirrel-suited step at a
time… and yes, that’s our CEO in the
squirrel suit!

16. Let’s Get Started
For more information:
Contact Jake Phillips, Client Services Consultant
E: Jake.Phillips@blueacorn.com
P: 843.641.0045 x217
Keep Up with Us:
Follow @blueacorn
Visit blueacorn.com