The first in a series to help small business take advantage of the online world

1. www.LumDev.com

2. Total Online Presence
Overview of Social Media for Business
The first in a series to help small business take advantage of the online world
Luminosity Development, LLC
James Whitaker (JamWhi@LuminosityDevelopment.com)
Jamie Viera (JamieV@LuminosityDevelopment.com)

3. What we’ll be covering
• Luminosity Overview
• What is a Total Online Presence
• What social media sites should I be using for my business?
• Website and Social Media Tips

4. Luminosity Development
• Our goal is to
• help small and mid sized business take advantage of technology in a way that grows their
bottom line
• We are not a technology for technologies sake company
• What we do
• Total Online Presence
• Website design, hosting, management
• Application Development (Phone and PC)
• SEO (Search Engine Optimization)
• Social Media Management
• Marketing
• Social Media Marketing
• Inbound Marketing
• Online advertising (Google Ad Words, PPC, etc.)
• Content Development
• Audio, Video, Blogs, Ad’s, etc.
• Consulting

5. What is Total Online Presence
• Think of your Total Online Presence as the sum of everything that your
customers can find about you online.
• This includes
• Your website
• Social Media (Facebook, LinkedIn, Pinterest, Instagram, etc.)
• Blogs
• Ad’s
• Etc.
• All sites and content should be consistent, forming a coherent brand.

6. Total Online
Presence
Overview
WebsiteFacebook
Blog
Instagram
Pinterest
LinkedIn
Email
Marketing
Twitter
Mobile
Apps

7. Online Presence Strategy
• Personal vs. Business (You need both)
• Website
• Social Media
• Directories and Review Sites
• Content
• Blog, e-mail, news letters, video Blog, Videos, PodCast, Webinars, etc.
• Integrate online with offline such as Network meeting, direct mail, etc.

8. Keys to a Successful Website
• Mobil Friendly
• Over 60% of web traffic is now on a mobile device
• Content!
• People need a reason to come to your site and stay there
• Great clean visuals
• Use a lot of pictures and video
• Call to Action
• Make it clear what customers should do once they are on your site
• Your e-mail list is still key and your website should help build it
• SEO
• Without solid SEO your site is invisible
• About page
• People want to know about you and your business
• Contact Info
• Contact Info should be on every page

9. What sites should I be using?
Webs
ite
Facebo
ok
Blog
Instagr
am
Pintere
st
LinkedI
n
Email
Market
ing
Twitter
Mobile
Apps
• There are hundreds of sites that you can use.
• You should consider niche sites that are specific to your business
• We’ll talk about the major ones.
• We recommend 2-4 social media sites + relevant directory's and
review sites.
Social Media directory's / review sites
Facebook
Twitter
Instagram
Pinterest
LinkedIn
Tumbler
Google+
YouTube
Vine
Four Square
GoDavis.biz
Yelp
Yp.com
Angie’s List
Google
Bing
Yahoo
Connect Utah

10. Keys to Using Social Media
• Do I need to use Social Media? YES!
• Your customers do and it’s a great, low cost way to engage with them and find new ones
• Content is King!
• You can’t build and maintain an audience with out consistent and engaging content
• Build a plan
• You need a plan of what to publish and when, develop a publishing calendar and stick to it, use
scheduling tools
• Build an Audience
• Connecting with others is a great way to build your own audience
• like posts, share content, follow other people and business
• Measure
• Without measuring your progress against competitors you won’t know what’s working and
where to invest

11. Inbound Marketing
• Inbound marketing is all about bring potential customers to you
• Along with building your brand and engaging with existing customers this
should be the goal of your online presence
Inbound Marketing covers the
Attract and Convert phases of
The Sales funnel or hourglass

12. Follow up
If you would like to dive a little deeper or talk more please visit our
website at
www.LumDev.com