Jones NY (Business Policy, B-School)
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Jones Apparel Group has four divisions and is known for brands like Nine West, Easy Spirit, Polo, and Lauren. It focuses on downstream design and marketing of women's apparel. The apparel industry is extremely intense and competitive with high rivalry, bargaining power of buyers, and barriers to entry. Jones Apparel Group pursues a multi-brand strategy across a diverse portfolio to diversify and acquire moderate market brands for growth. Its strategy has been successful in broadening its portfolio and reducing reliance on single brands, though it was slow to respond to the youth and plus-size markets.
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Jones NY (Business Policy, B-School)
- 1. Jones Apparel Group A Diverse Corporate Wardrobe Andrew Davis Amber Gaines Fred Hult James Igoe Yvannova Montalvo Vanessa Rucker Business Policy ( MGGB-7660-001) Professor Egelhoff
- 12. Jones Apparel Group A Diverse Corporate Wardrobe by Davis, Gaines, Hult, Igoe, Montalvo, and Rucker
Notas del editor
- A leader in the design and marketing of women’s apparel Portfolio choice encompassing three areas A multi-brand strategy, each with it’s consumer segment . Diversification, acquisitions on the moderate market. High standards for acquisition to insure high growth. Strong, attractive brands, and medium to high growth
- A leader in the design and marketing of women’s apparel Portfolio choice encompassing three areas A multi-brand strategy, each with it’s consumer segment . Diversification, acquisitions on the moderate market. High standards for acquisition to insure high growth. Strong, attractive brands, and medium to high growth
- Differential Advantages and Important Parities Large free cash flow ($500M, 2002) Investment Banking and M & A expertise Quality control program Distribution and operational expertise Strategic Thrusts and Their Timing Product and line launches (Ongoing) Licensing agreements (Ongoing) Youth and plus-size market (Deferred) Target Results Expected 15 - 20 % ROI for Acquisitions Improved profitability Growth in moderate apparel sales