After the launch of Panda, Google has since then launched another algorithmic update to fight web spam. This algorithmic change is also known as the Penguin update. It was launched back in April 24, 2012 and it affects 3% of all search queries.

1. Is Google Getting Ready To
Launch Penguin 3.0?

2. Who Are Affected By The Penguin
Update?
After the launch of Panda, Google has since then
launched another algorithmic update to fight web
spam. This algorithmic change is also known as
the Penguin update. It was launched back in April
24, 2012 and it affects 3% of all search queries.
More info on:
http://streamshare.com.au/seo/search-engine-optimisation/

3. When Panda was launched, it only
addressed the issue of low quality content.
Now with Google Penguin filter, things are
slightly different - Penguin targets sites that
violate Google content quality guidelines, by
using unfair means to gain higher ranks in
Google search results.
More info on:
http://streamshare.com.au/seo/search-engine-optimisation/

4. Unlike Panda, Penguin is
broader in nature and can
detect unfair techniques
used by site owners to cheat
their way up the rankings. If
foul play is detected, some
sites may experience a huge
traffic dip after passing
through Penguin filter, even
if their site has high quality
content.
More info on:
http://streamshare.com.au/seo/search-engine-optimisation/

5. In some extreme cases, it
could be difficult for your site
to recover from a dip after it
has been flagged by Penguins
filter, even if you have done a
lot of low quality link building.
On the other hand, you were
able to recover from Pandas
grip by removing or improving
all of your low quality content
on your site.
More info on:
http://streamshare.com.au/seo/search-engine-optimisation/

6. So if you would like to know
whether your site has been
affected or not by Google
Penguin update, you might
want to check your site
analytics program. If you
notice a big organic traffic dip
from Google since the 24th of
April 2012, then your site has
been hit by Google Penguin
filter unfortunately.
More info on:
http://streamshare.com.au/seo/search-engine-optimisation/

7. What type of links does the Penguin
filter specifically focus on?
Over Optimised anchor text
or keyword rich sites.
Irrelevant links to your
business or your industry.
Paid links on websites, no
matter if they were on
relevant websites or not.
More info on:
http://streamshare.com.au/seo/search-engine-optimisation/

8. Is Google About To Launch Penguin 3.0?
Penguin is still relatively new and it is still not
integrated to run automatically, so we expect the
next update to Penguin soon. Some sources
predict that we can expect the next Penguin
update for May 23, 2014.
More info on:
http://streamshare.com.au/seo/search-engine-optimisation/