Email Marketing Best Practices - Subscription and Registration Requirements.

1. Email Marketing Best Practices
#1: Email Subscription & Registration Requirements.

2. 1: Make Registration Easy
• Require only an e-mail address.
• Place contextually relevant sign-up boxes
throughout your site or blog.

3. 2: Subscription form:
• Subscription form is available on the most
visited pages of your website.
• The sign-up form is almost as important as
the e-mail newsletter itself.

4. 3: Use the opt-in form to
communicate the expectations:
• Communicate what benefits subscribers can expect.
• Frequency:
– Type of messages that will be sent.
– How email addresses will be used.

5. 4: Opt-In & Opt-Out:
• Use auto-responsders for opt-in (e.g.
welcome e-mail, reminder)
• Place opt-in forms on promiment areas of
the website or application.

6. About Us:
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