1. Ideology A set of beliefs or values that influences an individual, group or government etc. decisions and actions. An ideology can be interpreted into a way of looking at and portraying different ideas. For example: Many people have different ideologies about celebrating Christmas. Some people believe in giving and receiving gifts while others celebrate Hanukah. http://www.abc.net.au/reslib/200807/r268732_1126804.jpg
2. individualism The ability to make decisions that benefit oneself over the benefit of a group. Individualism is the belief that if people are required to look after themselves the society will form into a strong positive community http://www.google.ca/imgres?imgurl=http://www.cooltownstudios.com/images/individualism.jpg&imgrefurl=http://www.cooltownstudios.com/2004/07/13/the-age-of-i&usg=__7x_D6L2d23OvGSDzzCdFyxWZAWk=&h=141&w=214&sz=7&hl=en&start=0&zoom=1&tbnid=gQMEHdhmrSbxXM:&tbnh=112&tbnw=171&prev=/images%3Fq%3Dindividualism%26um%3D1%26hl%3Den%26safe%3Dactive%26sa%3DN%26biw%3D1419%26bih%3D694%26tbs%3Disch:1&um=1&itbs=1&iact=rc&dur=78&ei=ooKSTLrYBoq2sAOdypXBCg&oei=ooKSTLrYBoq2sAOdypXBCg&esq=1&page=1&ndsp=30&ved=1t:429,r:5,s:0&tx=59&ty=104 For example: People who believe in “Individualism” would vote for the Conservative Political Party because they believe they that individuals should be given the responsibility of their own land/lives.