SlideShare una empresa de Scribd logo
1 de 104
Descargar para leer sin conexión
How Consumers
Engage with Apps

              Jamie Turner
        Author | Speaker | Consultant

   Follow Jamie on Twitter @AskJamieTurner
How Consumers Engage With Mobile Apps
Let’s Get to Know One Another
Introductions

• Co-author of How to
  Make Money with Social
  Media and Go Mobile
• Regular guest on CNN
  and HLN on the topic of
  social media and mobile
  marketing
• Fortune 500 experience    As Seen On
  with Coca-Cola, CNN,
  AT&T and others
#1 Best-Selling Mobile Marketing Book




Download your free chapter at 60SecondMarketer.com/GoMobileChapter
Agenda

1. Mobile App Facts and
   Figures

2. Consumer Behavior: How
   Customers Connect with
   Apps

3. How to Get Your App
   Discovered

4. How to Monetize Your App
Tweet by Using
@AskJamieTurner
Mobile Media Facts and Figures
Mobile Marketing Facts and Figures




                    Tweet these facts by using @AskJamieTurner
Mobile Marketing Facts and Figures
• There are 6.8 billion people on
  the planet. 4.0 billion own a
  mobile phone. Only 3.5 billion
  own a toothbrush (Source:
   60SecondMarketer.com)




                                    Tweet these facts by using @AskJamieTurner
Mobile Marketing Facts and Figures
• There are 6.8 billion people on
  the planet. 4.0 billion own a
  mobile phone. Only 3.5 billion
  own a toothbrush (Source:
   60SecondMarketer.com)

• The total global applications
  market is expected to be worth
  $25 billion by 2015 (up from
  about $6.8 billion in 2010).
   (Source: Markets and Markets)




                                    Tweet these facts by using @AskJamieTurner
Mobile Marketing Facts and Figures
• There are 6.8 billion people on
  the planet. 4.0 billion own a
  mobile phone. Only 3.5 billion
  own a toothbrush (Source:
   60SecondMarketer.com)

• The total global applications
  market is expected to be worth
  $25 billion by 2015 (up from
  about $6.8 billion in 2010).
   (Source: Markets and Markets)

• The European mobile
  applications market stood at
  $1.2 billion in 2009, but is
  expected to become the largest
  market by 2015 at $8.4 billion
   (Source: Markets and Markets)
                                    Tweet these facts by using @AskJamieTurner
Mobile Marketing Facts and Figures




Tweet these facts by using @AskJamieTurner
Mobile Marketing Facts and Figures
                                             • Nearly half of smartphone users in
                                               the EU5 play games on their
                                               phones at least once a month (Source:
                                              ComScore)




Tweet these facts by using @AskJamieTurner
Mobile Marketing Facts and Figures
                                             • Nearly half of smartphone users in
                                               the EU5 play games on their
                                               phones at least once a month (Source:
                                              ComScore)

                                             • The number of EU5 smartphone
                                               gamers has grown 55% over the
                                               past year (Source: ComScore)




Tweet these facts by using @AskJamieTurner
Mobile Marketing Facts and Figures
                                             • Nearly half of smartphone users in
                                               the EU5 play games on their
                                               phones at least once a month (Source:
                                              ComScore)

                                             • The number of EU5 smartphone
                                               gamers has grown 55% over the
                                               past year (Source: ComScore)
                                             • The average smartphone user has
                                               65 apps installed but only uses 15
                                               in a week (Source: Flurry.com)




Tweet these facts by using @AskJamieTurner
Mobile Marketing Facts and Figures
                                             • Nearly half of smartphone users in
                                               the EU5 play games on their
                                               phones at least once a month (Source:
                                              ComScore)

                                             • The number of EU5 smartphone
                                               gamers has grown 55% over the
                                               past year (Source: ComScore)
                                             • The average smartphone user has
                                               65 apps installed but only uses 15
                                               in a week (Source: Flurry.com)
                                             • 85% of social gamers quit playing
                                               after the first day (Source: Playnomics)



Tweet these facts by using @AskJamieTurner
What These Facts Mean For You

• The global market is growing
• The EU5 market is growing
  even faster than the global
  market
• But there are problems: It’s
  hard to be found and there’s
  a high churn rate (85% after
  the first day)
• The solution: Understand how
  the consumer mind works
  and leverage that for your
  business
9 Consumer Behavior Secrets
Twtpoll.com/uaalif
Secret #1: People buy for emotional
reasons
Secret #1: People buy for emotional
reasons
Secret #2: Sometimes, people don’t
know why they prefer brands
Secret #3: The female and male brains
process information differently
Secret #3: The female and male brains
process information differently
     Female Brain
Secret #3: The female and male brains
process information differently
     Female Brain       Male Brain
Secret #4: Different parts of the brain
control different decisions

                                  Prefrontal
                                   Cortex



Amygdala
Secret #5: People process information
non-linearly
Secret #5: People process information
non-linearly

  Aoccdrnig to a rscheearch at
  Cmabrigde Uinervtisy, it deosn't
  mttaer what oredr the ltteers in a
  word are, the olny iprmoatnt tihng is
  taht the frist and lsat ltteer be in the
  rghit pclae. The rset can be a taotl
  mses and you can sitll raed it
  wouthit a porbelm.
Secret #6: The brain wants to create as
much dopamine as possible
Secret #7: Novelty is the single most important
factor in capturing our brains attention
Secret #8: As much as 95% of our
thoughts happen subconsciously
Secret #8: As much as 95% of our
thoughts happen subconsciously
Which Woman Was More Appealing to
You?
Secret #9: There are 13 Important
Emotional Triggers for Marketers
                   •   Sex                •   Weight Loss
                   •   Greed              •   Longevity
                   •   Flattery           •   Exclusivity
                   •   Fear               •   Fame
                   •   Self-Improvement   •   Uncertainty
                   •   Love               •   Doubt
                   •   Better Health
Let’s Talk About Mobile
European Mobile Operating System Share




    Google                  RIM              Apple   Microsoft   Symbian, etc.
     67%                    6%               15%       5%            7%



Sources: IDC and Kantar Worldpanel Comtech
How Businesses are Using Mobile
Marketing to Grow Revenues

• Mobile Web Sites
• Short Message Service (SMS)
• Multimedia Message Service
  (MMS)
• Mobile Display Ads
• Mobile Paid Search
• Location-Based Marketing: LBS,
  NFC, Bluetooth and LBA
• Apps
• 2D Codes (QR Codes)
How Has Mobile Technology Changed
Our Lives?
We Used to Take Pictures This Way...
Now, We Take Pictures This Way....
We Used to Take Notes This Way...
Now, We Take Notes This Way....
We Used to Surf the Web This Way...
Now, We Surf the Web This Way...
We Used to Read Newspapers This Way...
Now, We Read Newspapers This Way....
We Used to Listen to Music This Way...
Now, We Listen to Music This Way....
We Used to Play Games This Way...
Now, We Play Games This Way....
We Used to Watch Video This Way...
Now, We Watch Video This Way....
We Used to Navigate This Way...
Now, We Navigate This Way....
We Used to Get Discounts This Way...
Now, We Get Discounts This Way....
We Used to Shop This Way...
Now, We Shop This Way....
We Use to Re-Fill Prescriptions This Way...
Now, We Re-Fill Prescriptions This Way....
So, the mobile world has changed our
lives. But it’s also changed the way we
market to customers.
21st Century Marketing Model
A 10-Step Program to Help You Get Your
App Discovered and to Help You Make
Some Money as a Result
All Roads in Mobile App
Development Should Lead to ROI
How Apps Are Used




                  Games (64%)           Weather (60%)   Social Networking (56%)
                  Maps (51%)            Music (44%)     News (39%)
                  Entertainment (34%)   Banking (32%)



Source: Nielsen
How Apps Are Used
  75




  50




   25




       0




                  Games (64%)           Weather (60%)   Social Networking (56%)
                  Maps (51%)            Music (44%)     News (39%)
                  Entertainment (34%)   Banking (32%)



Source: Nielsen
European Market:
  Gaming Apps by Profile




Source: comScore
App
Store
TV


         P.R.            Print




                App
Social                           Online
                Store


     In-App              On-
       Ads               Pack


                Mobile
How Do You Discover Apps?




        TV (1.6%)                   Online (53%)
        Mobile Advertising (7.3%)   Social Media (5.8%)
        Newsletters (2.0%)          Recommendations from Friends (8.8%)
        App Stores (21.6%)


Source: GetJar
How Do You Discover Apps?
                                                                     50


                                                                     40


                                                                  30


                                                                 20


                                                                 10


                                                                 0



        TV (1.6%)                   Online (53%)
        Mobile Advertising (7.3%)   Social Media (5.8%)
        Newsletters (2.0%)          Recommendations from Friends (8.8%)
        App Stores (21.6%)


Source: GetJar
How Do You Discover Apps?
                                                                     50

                                     This is Your
                                                                     40
                                    Secret Weapon
                                                                  30


                                                                 20


                                                                 10


                                                                 0



        TV (1.6%)                   Online (53%)
        Mobile Advertising (7.3%)   Social Media (5.8%)
        Newsletters (2.0%)          Recommendations from Friends (8.8%)
        App Stores (21.6%)


Source: GetJar
The 10 Steps
Step #1: Think Backwards
Step #2: Select Keywords Carefully
Step #3: Steal Ideas from Your Competitors
Step #4: Test Your Names and Icons
        Yes                No
Step #5: Get Featured on App Review Sites

• PocketFullOfApps   • PocketGamer
• Mashable           • AppShopper
• TechCrunch         • AppAdvice
• BusinessInsider    • AndroidAndMe
• Wired              • iPhoneLife
• GameSpot           • AppCraver
• AppScout           • BestAppsForKids
• TechRadar          • AppPicker
• EuroGamer          • AppGamer
• GameZebo           • AppAddict
Step #6:
Don’t Expect Huge Results from Social Media
Step #7:
Use Sophisticated Tools to Track Results
Step #8: Run Burst Campaigns
• Calculate the number of
  downloads you’ll need to
  get featured in the App
  stores
• Run paid ad campaigns
  in flights to drive
  downloads in bursts
• Take your foot off the
  pedal after the bursts
                               Time


                             Paid Ads
                             Net Customer Base
Step #9:
Use Mobile Ad Networks to Hyper-Target
Step #9:
Use Mobile Ad Networks to Hyper-Target
• Planned and bought through
  an ad agency or via mobile
  advertising network
Step #9:
Use Mobile Ad Networks to Hyper-Target
• Planned and bought through
  an ad agency or via mobile
  advertising network
• Popular networks include iAd
  (Apple), Millennial Media
  (Independent), Ad Mob
  (Google) and others
Step #9:
Use Mobile Ad Networks to Hyper-Target
• Planned and bought through
  an ad agency or via mobile
  advertising network
• Popular networks include iAd
  (Apple), Millennial Media
  (Independent), Ad Mob
  (Google) and others
• Sold on a Cost Per Click
  (CPC), Cost Per Acquisition
  (CPA) or Cost Per Thousand
  (CPM) basis
Step #9:
Use Mobile Ad Networks to Hyper-Target
• Custom audiences -- TV fans,
  telecom switchers, business
  travelers, etc.
• Location-Based Advertising
• Nielsen Top 100 Sites
• WiFi context targeting -- cable
  provider, hotels, airports, etc.
• Geographic targeting -- Country,
  DMA, etc.
• Demographic targeting
• Time of day targeting
• Advertiser retargeting through pixels
  or clicker tracking
• Carrier/handset targeting
• Age of device/profile
Step #10: Focus on Customer Retention

• Add new features
• Run competitions
• Add new platforms
• Build loyalty
• Brand advocators
• Find new customers
• Special offers




                               Source: GetJar
Other Ideas Worth Exploring
Other Ideas Worth Exploring

• Build apps for brands and let
  them worry about distribution
Other Ideas Worth Exploring

• Build apps for brands and let
  them worry about distribution
• Create cross-platform games that
  work across mobile, TV and
  consoles
Other Ideas Worth Exploring

• Build apps for brands and let
  them worry about distribution
• Create cross-platform games that
  work across mobile, TV and
  consoles
• Partner with other media outlets
  (TV shows) to create apps with a
  built-in audience
Other Ideas Worth Exploring
Other Ideas Worth Exploring
                   • Create hyper-local apps.
                     Research indicates people
                     respond to local customization
Other Ideas Worth Exploring
                   • Create hyper-local apps.
                     Research indicates people
                     respond to local customization
                   • Build a referral engine into your
                     app -- points gained through
                     referrals
Other Ideas Worth Exploring
                   • Create hyper-local apps.
                     Research indicates people
                     respond to local customization
                   • Build a referral engine into your
                     app -- points gained through
                     referrals
                   • Create innovative, breakthrough
                     word-of-mouth campaigns that
                     create buzz and awareness about
                     your app
Action Steps
Action Steps
Action Steps
• Step #1: Recognize that app
  usage will continue to grow,
  particularly in the EU5
Action Steps
• Step #1: Recognize that app
  usage will continue to grow,
  particularly in the EU5
• Step #2: Acknowledge the fact
  that the marketplace continues
  to get crowded
Action Steps
• Step #1: Recognize that app
  usage will continue to grow,
  particularly in the EU5
• Step #2: Acknowledge the fact
  that the marketplace continues
  to get crowded
• Step #3: Accept the fact that
  relying on organic traffic is a
  failed strategy
Action Steps
• Step #1: Recognize that app
  usage will continue to grow,
  particularly in the EU5
• Step #2: Acknowledge the fact
  that the marketplace continues
  to get crowded
• Step #3: Accept the fact that
  relying on organic traffic is a
  failed strategy
• Step #4: Use paid advertising,
  particularly mobile to drive
  downloads
Download this presentation at
www.60SecondMarketer.com/blog
Contact Me
Follow me here:
60SecondMarketer.com/blog
@AskJamieTurner

Contact me:
Jamie.Turner@60SecondMarketer.com
678-313-3472

Más contenido relacionado

La actualidad más candente

The Future of Travel - 10 Trends
The Future of Travel - 10 TrendsThe Future of Travel - 10 Trends
The Future of Travel - 10 TrendsLee McCabe
 
Featured snippet optimisation by Andraž Štalec (inOrbit)
Featured snippet optimisation by Andraž Štalec (inOrbit)Featured snippet optimisation by Andraž Štalec (inOrbit)
Featured snippet optimisation by Andraž Štalec (inOrbit)Anton Shulke
 
Messenger Wars: How Facebook lost its lead
Messenger Wars: How Facebook lost its leadMessenger Wars: How Facebook lost its lead
Messenger Wars: How Facebook lost its leadOn Device Research
 
The State of the App Economy: Trends and Tactics for 2018 and Beyond | Eric S...
The State of the App Economy: Trends and Tactics for 2018 and Beyond | Eric S...The State of the App Economy: Trends and Tactics for 2018 and Beyond | Eric S...
The State of the App Economy: Trends and Tactics for 2018 and Beyond | Eric S...Jessica Tams
 
Launching a Free-to-Play Game: Strategies, Risks, and Pitfalls
Launching a Free-to-Play Game: Strategies, Risks, and PitfallsLaunching a Free-to-Play Game: Strategies, Risks, and Pitfalls
Launching a Free-to-Play Game: Strategies, Risks, and PitfallsEric Seufert
 
ADI: Super Bowl 50 Will Be Tipping Point For Ad Industry
ADI: Super Bowl 50 Will Be Tipping Point For Ad IndustryADI: Super Bowl 50 Will Be Tipping Point For Ad Industry
ADI: Super Bowl 50 Will Be Tipping Point For Ad IndustryAdobe
 
Why Millennials Hate Your Mobile Ads
Why Millennials Hate Your Mobile AdsWhy Millennials Hate Your Mobile Ads
Why Millennials Hate Your Mobile AdsBIEvents
 
2013 Umeng Insight Report
2013 Umeng Insight Report2013 Umeng Insight Report
2013 Umeng Insight ReportUmeng
 
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium Richard Harrington
 
What's The Big Deal About Influencers?
What's The Big Deal About Influencers?What's The Big Deal About Influencers?
What's The Big Deal About Influencers?Holly Hamann
 
thinkLA Mobile Breakfast 2015 Presentation Slides
thinkLA Mobile Breakfast 2015 Presentation SlidesthinkLA Mobile Breakfast 2015 Presentation Slides
thinkLA Mobile Breakfast 2015 Presentation SlidesthinkLA
 
Change Your Mindset Mobile Keynote
Change Your Mindset Mobile KeynoteChange Your Mindset Mobile Keynote
Change Your Mindset Mobile KeynoteGreg Stuart
 
10 Things for a Likeable 2016
10 Things for a Likeable 201610 Things for a Likeable 2016
10 Things for a Likeable 2016CMRS Group
 
Tennessee Gas Association - Social Media for Utility Marketing
Tennessee Gas Association - Social Media for Utility MarketingTennessee Gas Association - Social Media for Utility Marketing
Tennessee Gas Association - Social Media for Utility MarketingGavin Baker
 
All platforms are created equal - right?
All platforms are created equal - right?All platforms are created equal - right?
All platforms are created equal - right?Priori Data
 
Using Market Data to Make Strategic Decisions (Priori Data presentation at th...
Using Market Data to Make Strategic Decisions (Priori Data presentation at th...Using Market Data to Make Strategic Decisions (Priori Data presentation at th...
Using Market Data to Make Strategic Decisions (Priori Data presentation at th...Priori Data
 
Winner Takes All: App Discoverability, Quality, and the App Economy
Winner Takes All: App Discoverability, Quality, and the App EconomyWinner Takes All: App Discoverability, Quality, and the App Economy
Winner Takes All: App Discoverability, Quality, and the App EconomyEric Seufert
 
The Biggest Lies That Digital Marketers Tell Themselves
The Biggest Lies That Digital Marketers Tell ThemselvesThe Biggest Lies That Digital Marketers Tell Themselves
The Biggest Lies That Digital Marketers Tell ThemselvesSamuel Scott
 
Mobile apps-anil-panguluri-yahoo-at-digital-east-2011
Mobile apps-anil-panguluri-yahoo-at-digital-east-2011Mobile apps-anil-panguluri-yahoo-at-digital-east-2011
Mobile apps-anil-panguluri-yahoo-at-digital-east-2011Anil Panguluri
 

La actualidad más candente (20)

The Future of Travel - 10 Trends
The Future of Travel - 10 TrendsThe Future of Travel - 10 Trends
The Future of Travel - 10 Trends
 
Featured snippet optimisation by Andraž Štalec (inOrbit)
Featured snippet optimisation by Andraž Štalec (inOrbit)Featured snippet optimisation by Andraž Štalec (inOrbit)
Featured snippet optimisation by Andraž Štalec (inOrbit)
 
Messenger Wars: How Facebook lost its lead
Messenger Wars: How Facebook lost its leadMessenger Wars: How Facebook lost its lead
Messenger Wars: How Facebook lost its lead
 
The State of the App Economy: Trends and Tactics for 2018 and Beyond | Eric S...
The State of the App Economy: Trends and Tactics for 2018 and Beyond | Eric S...The State of the App Economy: Trends and Tactics for 2018 and Beyond | Eric S...
The State of the App Economy: Trends and Tactics for 2018 and Beyond | Eric S...
 
Launching a Free-to-Play Game: Strategies, Risks, and Pitfalls
Launching a Free-to-Play Game: Strategies, Risks, and PitfallsLaunching a Free-to-Play Game: Strategies, Risks, and Pitfalls
Launching a Free-to-Play Game: Strategies, Risks, and Pitfalls
 
ADI: Super Bowl 50 Will Be Tipping Point For Ad Industry
ADI: Super Bowl 50 Will Be Tipping Point For Ad IndustryADI: Super Bowl 50 Will Be Tipping Point For Ad Industry
ADI: Super Bowl 50 Will Be Tipping Point For Ad Industry
 
Why Millennials Hate Your Mobile Ads
Why Millennials Hate Your Mobile AdsWhy Millennials Hate Your Mobile Ads
Why Millennials Hate Your Mobile Ads
 
2013 Umeng Insight Report
2013 Umeng Insight Report2013 Umeng Insight Report
2013 Umeng Insight Report
 
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium
Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium
 
What's The Big Deal About Influencers?
What's The Big Deal About Influencers?What's The Big Deal About Influencers?
What's The Big Deal About Influencers?
 
thinkLA Mobile Breakfast 2015 Presentation Slides
thinkLA Mobile Breakfast 2015 Presentation SlidesthinkLA Mobile Breakfast 2015 Presentation Slides
thinkLA Mobile Breakfast 2015 Presentation Slides
 
Change Your Mindset Mobile Keynote
Change Your Mindset Mobile KeynoteChange Your Mindset Mobile Keynote
Change Your Mindset Mobile Keynote
 
10 Things for a Likeable 2016
10 Things for a Likeable 201610 Things for a Likeable 2016
10 Things for a Likeable 2016
 
Tennessee Gas Association - Social Media for Utility Marketing
Tennessee Gas Association - Social Media for Utility MarketingTennessee Gas Association - Social Media for Utility Marketing
Tennessee Gas Association - Social Media for Utility Marketing
 
All platforms are created equal - right?
All platforms are created equal - right?All platforms are created equal - right?
All platforms are created equal - right?
 
Using Market Data to Make Strategic Decisions (Priori Data presentation at th...
Using Market Data to Make Strategic Decisions (Priori Data presentation at th...Using Market Data to Make Strategic Decisions (Priori Data presentation at th...
Using Market Data to Make Strategic Decisions (Priori Data presentation at th...
 
Keenan Timko, MoPub (Twitter)
Keenan Timko, MoPub (Twitter) Keenan Timko, MoPub (Twitter)
Keenan Timko, MoPub (Twitter)
 
Winner Takes All: App Discoverability, Quality, and the App Economy
Winner Takes All: App Discoverability, Quality, and the App EconomyWinner Takes All: App Discoverability, Quality, and the App Economy
Winner Takes All: App Discoverability, Quality, and the App Economy
 
The Biggest Lies That Digital Marketers Tell Themselves
The Biggest Lies That Digital Marketers Tell ThemselvesThe Biggest Lies That Digital Marketers Tell Themselves
The Biggest Lies That Digital Marketers Tell Themselves
 
Mobile apps-anil-panguluri-yahoo-at-digital-east-2011
Mobile apps-anil-panguluri-yahoo-at-digital-east-2011Mobile apps-anil-panguluri-yahoo-at-digital-east-2011
Mobile apps-anil-panguluri-yahoo-at-digital-east-2011
 

Destacado

13 Steve Jobs Quotes About Design
13 Steve Jobs Quotes About Design13 Steve Jobs Quotes About Design
13 Steve Jobs Quotes About DesignSteve P Young
 
Must alter components in Healthcare Mobile Apps looking to future facets
 Must alter components in Healthcare Mobile Apps looking to future facets Must alter components in Healthcare Mobile Apps looking to future facets
Must alter components in Healthcare Mobile Apps looking to future facetsiMOBDEV Technologies Pvt. Ltd.
 
6 Rules for Building Amazing Apps for Mobile & Tablet Devices
6 Rules for Building Amazing Apps for Mobile & Tablet Devices6 Rules for Building Amazing Apps for Mobile & Tablet Devices
6 Rules for Building Amazing Apps for Mobile & Tablet DevicesBrian Fling
 
The future of healthcare: when mobile disappears
The future of healthcare: when mobile disappearsThe future of healthcare: when mobile disappears
The future of healthcare: when mobile disappearsMatteo Penzo
 
Working With Big Data
Working With Big DataWorking With Big Data
Working With Big DataSeth Familian
 
Big Data Analytics with Hadoop
Big Data Analytics with HadoopBig Data Analytics with Hadoop
Big Data Analytics with HadoopPhilippe Julio
 

Destacado (8)

13 Steve Jobs Quotes About Design
13 Steve Jobs Quotes About Design13 Steve Jobs Quotes About Design
13 Steve Jobs Quotes About Design
 
Must alter components in Healthcare Mobile Apps looking to future facets
 Must alter components in Healthcare Mobile Apps looking to future facets Must alter components in Healthcare Mobile Apps looking to future facets
Must alter components in Healthcare Mobile Apps looking to future facets
 
A Mobile First Future
A Mobile First FutureA Mobile First Future
A Mobile First Future
 
6 Rules for Building Amazing Apps for Mobile & Tablet Devices
6 Rules for Building Amazing Apps for Mobile & Tablet Devices6 Rules for Building Amazing Apps for Mobile & Tablet Devices
6 Rules for Building Amazing Apps for Mobile & Tablet Devices
 
The future of healthcare: when mobile disappears
The future of healthcare: when mobile disappearsThe future of healthcare: when mobile disappears
The future of healthcare: when mobile disappears
 
Working With Big Data
Working With Big DataWorking With Big Data
Working With Big Data
 
Big Data Analytics with Hadoop
Big Data Analytics with HadoopBig Data Analytics with Hadoop
Big Data Analytics with Hadoop
 
Big data ppt
Big  data pptBig  data ppt
Big data ppt
 

Similar a How Consumers Engage With Mobile Apps

7 Ways the Social Web is Changing the World
7 Ways the Social Web is Changing the World7 Ways the Social Web is Changing the World
7 Ways the Social Web is Changing the WorldTara Hunt
 
The global android explosion gdc 2014
The global android explosion gdc 2014The global android explosion gdc 2014
The global android explosion gdc 2014Flurry, Inc.
 
Mobile Marketing: How Consumers Use Mobile to Connect with Your Business
Mobile Marketing: How Consumers Use Mobile to Connect with Your BusinessMobile Marketing: How Consumers Use Mobile to Connect with Your Business
Mobile Marketing: How Consumers Use Mobile to Connect with Your BusinessSIXTY
 
3 Mobile Marketing Stories for 2016 and Beyond
3 Mobile Marketing Stories for 2016 and Beyond3 Mobile Marketing Stories for 2016 and Beyond
3 Mobile Marketing Stories for 2016 and BeyondEric Seufert
 
G4C13: ESA's State of the Industry
G4C13: ESA's State of the IndustryG4C13: ESA's State of the Industry
G4C13: ESA's State of the IndustryGames for Change
 
Mobile Marketing Statistics
Mobile Marketing StatisticsMobile Marketing Statistics
Mobile Marketing StatisticsConversion
 
Google & MMA Global Mobile Commerce Perspectives 2011
Google & MMA Global Mobile Commerce Perspectives 2011Google & MMA Global Mobile Commerce Perspectives 2011
Google & MMA Global Mobile Commerce Perspectives 2011photiq
 
Corey Weiner Presentation
Corey Weiner PresentationCorey Weiner Presentation
Corey Weiner PresentationMediabistro
 
The Business Value of Social Media
The Business Value of Social MediaThe Business Value of Social Media
The Business Value of Social MediaNikhil Jagtiani
 
Directi Case Study Contest 2010- IIM Shillong Ajax
Directi Case Study Contest 2010- IIM Shillong Ajax Directi Case Study Contest 2010- IIM Shillong Ajax
Directi Case Study Contest 2010- IIM Shillong Ajax Directi Group
 
Nielsen mobile marketing insights
Nielsen mobile marketing insightsNielsen mobile marketing insights
Nielsen mobile marketing insightsNguyen Ngoc
 
2016 Mid Year State of the Mobile Industry
2016 Mid Year State of the Mobile Industry2016 Mid Year State of the Mobile Industry
2016 Mid Year State of the Mobile IndustryJudd Wheeler
 
How to Promote and Sell Your Mobile App
How to Promote and Sell Your Mobile AppHow to Promote and Sell Your Mobile App
How to Promote and Sell Your Mobile AppSIXTY
 
Insights & Opportunities in the Mobile Age
Insights & Opportunities in the Mobile AgeInsights & Opportunities in the Mobile Age
Insights & Opportunities in the Mobile AgeFlurry, Inc.
 
Mobile Games Market Outlook Webinar
Mobile Games Market Outlook WebinarMobile Games Market Outlook Webinar
Mobile Games Market Outlook WebinarAppLift
 
China for the Win! What Publishers Need to Know to Succeed in this Emerging M...
China for the Win! What Publishers Need to Know to Succeed in this Emerging M...China for the Win! What Publishers Need to Know to Succeed in this Emerging M...
China for the Win! What Publishers Need to Know to Succeed in this Emerging M...Vungle
 

Similar a How Consumers Engage With Mobile Apps (20)

7 Ways the Social Web is Changing the World
7 Ways the Social Web is Changing the World7 Ways the Social Web is Changing the World
7 Ways the Social Web is Changing the World
 
The global android explosion gdc 2014
The global android explosion gdc 2014The global android explosion gdc 2014
The global android explosion gdc 2014
 
Mobile Marketing: How Consumers Use Mobile to Connect with Your Business
Mobile Marketing: How Consumers Use Mobile to Connect with Your BusinessMobile Marketing: How Consumers Use Mobile to Connect with Your Business
Mobile Marketing: How Consumers Use Mobile to Connect with Your Business
 
3 Mobile Marketing Stories for 2016 and Beyond
3 Mobile Marketing Stories for 2016 and Beyond3 Mobile Marketing Stories for 2016 and Beyond
3 Mobile Marketing Stories for 2016 and Beyond
 
McGoran -- Keynote
McGoran -- KeynoteMcGoran -- Keynote
McGoran -- Keynote
 
G4C13: ESA's State of the Industry
G4C13: ESA's State of the IndustryG4C13: ESA's State of the Industry
G4C13: ESA's State of the Industry
 
Mobile Marketing Statistics
Mobile Marketing StatisticsMobile Marketing Statistics
Mobile Marketing Statistics
 
Google & MMA Global Mobile Commerce Perspectives 2011
Google & MMA Global Mobile Commerce Perspectives 2011Google & MMA Global Mobile Commerce Perspectives 2011
Google & MMA Global Mobile Commerce Perspectives 2011
 
Corey Weiner Presentation
Corey Weiner PresentationCorey Weiner Presentation
Corey Weiner Presentation
 
The Business Value of Social Media
The Business Value of Social MediaThe Business Value of Social Media
The Business Value of Social Media
 
Directi Case Study Contest 2010- IIM Shillong Ajax
Directi Case Study Contest 2010- IIM Shillong Ajax Directi Case Study Contest 2010- IIM Shillong Ajax
Directi Case Study Contest 2010- IIM Shillong Ajax
 
Nielsen mobile marketing insights
Nielsen mobile marketing insightsNielsen mobile marketing insights
Nielsen mobile marketing insights
 
Al Merschen - creating the mediamix
Al Merschen - creating the mediamixAl Merschen - creating the mediamix
Al Merschen - creating the mediamix
 
2016 Mid Year State of the Mobile Industry
2016 Mid Year State of the Mobile Industry2016 Mid Year State of the Mobile Industry
2016 Mid Year State of the Mobile Industry
 
How to Promote and Sell Your Mobile App
How to Promote and Sell Your Mobile AppHow to Promote and Sell Your Mobile App
How to Promote and Sell Your Mobile App
 
Insights & Opportunities in the Mobile Age
Insights & Opportunities in the Mobile AgeInsights & Opportunities in the Mobile Age
Insights & Opportunities in the Mobile Age
 
Mobile Games Market Outlook Webinar
Mobile Games Market Outlook WebinarMobile Games Market Outlook Webinar
Mobile Games Market Outlook Webinar
 
China for the Win! What Publishers Need to Know to Succeed in this Emerging M...
China for the Win! What Publishers Need to Know to Succeed in this Emerging M...China for the Win! What Publishers Need to Know to Succeed in this Emerging M...
China for the Win! What Publishers Need to Know to Succeed in this Emerging M...
 
Social Media Statistics
Social Media StatisticsSocial Media Statistics
Social Media Statistics
 
Freemium mobile games
Freemium mobile gamesFreemium mobile games
Freemium mobile games
 

Más de SIXTY

How to Use Artificial Intelligence to Grow Your Business
How to Use Artificial Intelligence to Grow Your BusinessHow to Use Artificial Intelligence to Grow Your Business
How to Use Artificial Intelligence to Grow Your BusinessSIXTY
 
Mobile Marketing from A to Z by Jamie Turner
Mobile Marketing from A to Z by Jamie TurnerMobile Marketing from A to Z by Jamie Turner
Mobile Marketing from A to Z by Jamie TurnerSIXTY
 
B2B Consumer Secrets
B2B Consumer SecretsB2B Consumer Secrets
B2B Consumer SecretsSIXTY
 
50 Amazing Facts About Mobile
50 Amazing Facts About Mobile 50 Amazing Facts About Mobile
50 Amazing Facts About Mobile SIXTY
 
How to Grow Your Buiness with Social Media
How to Grow Your Buiness with Social MediaHow to Grow Your Buiness with Social Media
How to Grow Your Buiness with Social MediaSIXTY
 
The Mobile Marketing Revolution
The Mobile Marketing RevolutionThe Mobile Marketing Revolution
The Mobile Marketing RevolutionSIXTY
 
How to Use Mobile Marketing to Get New Customers
How to Use Mobile Marketing to Get New CustomersHow to Use Mobile Marketing to Get New Customers
How to Use Mobile Marketing to Get New CustomersSIXTY
 
How Consumers Engage with Mobile
How Consumers Engage with MobileHow Consumers Engage with Mobile
How Consumers Engage with MobileSIXTY
 
Pinterest, Google+ and Facebook Tips and Techniques
Pinterest, Google+ and Facebook Tips and TechniquesPinterest, Google+ and Facebook Tips and Techniques
Pinterest, Google+ and Facebook Tips and TechniquesSIXTY
 
How to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingHow to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingSIXTY
 
Go Mobile
Go MobileGo Mobile
Go MobileSIXTY
 
SXSW Jamie Turner on Social Media ROI
SXSW Jamie Turner on Social Media ROISXSW Jamie Turner on Social Media ROI
SXSW Jamie Turner on Social Media ROISIXTY
 
Social Media ROI Cycle by Jamie Turner
Social Media ROI Cycle by Jamie TurnerSocial Media ROI Cycle by Jamie Turner
Social Media ROI Cycle by Jamie TurnerSIXTY
 
Consumer Behavior Secrets
Consumer Behavior SecretsConsumer Behavior Secrets
Consumer Behavior SecretsSIXTY
 
The ROI of Social Media
The ROI of Social MediaThe ROI of Social Media
The ROI of Social MediaSIXTY
 
How tomakemoneywithsocial
How tomakemoneywithsocialHow tomakemoneywithsocial
How tomakemoneywithsocialSIXTY
 

Más de SIXTY (16)

How to Use Artificial Intelligence to Grow Your Business
How to Use Artificial Intelligence to Grow Your BusinessHow to Use Artificial Intelligence to Grow Your Business
How to Use Artificial Intelligence to Grow Your Business
 
Mobile Marketing from A to Z by Jamie Turner
Mobile Marketing from A to Z by Jamie TurnerMobile Marketing from A to Z by Jamie Turner
Mobile Marketing from A to Z by Jamie Turner
 
B2B Consumer Secrets
B2B Consumer SecretsB2B Consumer Secrets
B2B Consumer Secrets
 
50 Amazing Facts About Mobile
50 Amazing Facts About Mobile 50 Amazing Facts About Mobile
50 Amazing Facts About Mobile
 
How to Grow Your Buiness with Social Media
How to Grow Your Buiness with Social MediaHow to Grow Your Buiness with Social Media
How to Grow Your Buiness with Social Media
 
The Mobile Marketing Revolution
The Mobile Marketing RevolutionThe Mobile Marketing Revolution
The Mobile Marketing Revolution
 
How to Use Mobile Marketing to Get New Customers
How to Use Mobile Marketing to Get New CustomersHow to Use Mobile Marketing to Get New Customers
How to Use Mobile Marketing to Get New Customers
 
How Consumers Engage with Mobile
How Consumers Engage with MobileHow Consumers Engage with Mobile
How Consumers Engage with Mobile
 
Pinterest, Google+ and Facebook Tips and Techniques
Pinterest, Google+ and Facebook Tips and TechniquesPinterest, Google+ and Facebook Tips and Techniques
Pinterest, Google+ and Facebook Tips and Techniques
 
How to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingHow to Get Started in Mobile Marketing
How to Get Started in Mobile Marketing
 
Go Mobile
Go MobileGo Mobile
Go Mobile
 
SXSW Jamie Turner on Social Media ROI
SXSW Jamie Turner on Social Media ROISXSW Jamie Turner on Social Media ROI
SXSW Jamie Turner on Social Media ROI
 
Social Media ROI Cycle by Jamie Turner
Social Media ROI Cycle by Jamie TurnerSocial Media ROI Cycle by Jamie Turner
Social Media ROI Cycle by Jamie Turner
 
Consumer Behavior Secrets
Consumer Behavior SecretsConsumer Behavior Secrets
Consumer Behavior Secrets
 
The ROI of Social Media
The ROI of Social MediaThe ROI of Social Media
The ROI of Social Media
 
How tomakemoneywithsocial
How tomakemoneywithsocialHow tomakemoneywithsocial
How tomakemoneywithsocial
 

Último

Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 

Último (20)

Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 

How Consumers Engage With Mobile Apps

  • 1. How Consumers Engage with Apps Jamie Turner Author | Speaker | Consultant Follow Jamie on Twitter @AskJamieTurner
  • 3. Let’s Get to Know One Another
  • 4. Introductions • Co-author of How to Make Money with Social Media and Go Mobile • Regular guest on CNN and HLN on the topic of social media and mobile marketing • Fortune 500 experience As Seen On with Coca-Cola, CNN, AT&T and others
  • 5. #1 Best-Selling Mobile Marketing Book Download your free chapter at 60SecondMarketer.com/GoMobileChapter
  • 6. Agenda 1. Mobile App Facts and Figures 2. Consumer Behavior: How Customers Connect with Apps 3. How to Get Your App Discovered 4. How to Monetize Your App
  • 8. Mobile Media Facts and Figures
  • 9. Mobile Marketing Facts and Figures Tweet these facts by using @AskJamieTurner
  • 10. Mobile Marketing Facts and Figures • There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com) Tweet these facts by using @AskJamieTurner
  • 11. Mobile Marketing Facts and Figures • There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com) • The total global applications market is expected to be worth $25 billion by 2015 (up from about $6.8 billion in 2010). (Source: Markets and Markets) Tweet these facts by using @AskJamieTurner
  • 12. Mobile Marketing Facts and Figures • There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com) • The total global applications market is expected to be worth $25 billion by 2015 (up from about $6.8 billion in 2010). (Source: Markets and Markets) • The European mobile applications market stood at $1.2 billion in 2009, but is expected to become the largest market by 2015 at $8.4 billion (Source: Markets and Markets) Tweet these facts by using @AskJamieTurner
  • 13. Mobile Marketing Facts and Figures Tweet these facts by using @AskJamieTurner
  • 14. Mobile Marketing Facts and Figures • Nearly half of smartphone users in the EU5 play games on their phones at least once a month (Source: ComScore) Tweet these facts by using @AskJamieTurner
  • 15. Mobile Marketing Facts and Figures • Nearly half of smartphone users in the EU5 play games on their phones at least once a month (Source: ComScore) • The number of EU5 smartphone gamers has grown 55% over the past year (Source: ComScore) Tweet these facts by using @AskJamieTurner
  • 16. Mobile Marketing Facts and Figures • Nearly half of smartphone users in the EU5 play games on their phones at least once a month (Source: ComScore) • The number of EU5 smartphone gamers has grown 55% over the past year (Source: ComScore) • The average smartphone user has 65 apps installed but only uses 15 in a week (Source: Flurry.com) Tweet these facts by using @AskJamieTurner
  • 17. Mobile Marketing Facts and Figures • Nearly half of smartphone users in the EU5 play games on their phones at least once a month (Source: ComScore) • The number of EU5 smartphone gamers has grown 55% over the past year (Source: ComScore) • The average smartphone user has 65 apps installed but only uses 15 in a week (Source: Flurry.com) • 85% of social gamers quit playing after the first day (Source: Playnomics) Tweet these facts by using @AskJamieTurner
  • 18. What These Facts Mean For You • The global market is growing • The EU5 market is growing even faster than the global market • But there are problems: It’s hard to be found and there’s a high churn rate (85% after the first day) • The solution: Understand how the consumer mind works and leverage that for your business
  • 21. Secret #1: People buy for emotional reasons
  • 22. Secret #1: People buy for emotional reasons
  • 23. Secret #2: Sometimes, people don’t know why they prefer brands
  • 24. Secret #3: The female and male brains process information differently
  • 25. Secret #3: The female and male brains process information differently Female Brain
  • 26. Secret #3: The female and male brains process information differently Female Brain Male Brain
  • 27. Secret #4: Different parts of the brain control different decisions Prefrontal Cortex Amygdala
  • 28. Secret #5: People process information non-linearly
  • 29. Secret #5: People process information non-linearly Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer what oredr the ltteers in a word are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm.
  • 30. Secret #6: The brain wants to create as much dopamine as possible
  • 31. Secret #7: Novelty is the single most important factor in capturing our brains attention
  • 32. Secret #8: As much as 95% of our thoughts happen subconsciously
  • 33. Secret #8: As much as 95% of our thoughts happen subconsciously
  • 34. Which Woman Was More Appealing to You?
  • 35. Secret #9: There are 13 Important Emotional Triggers for Marketers • Sex • Weight Loss • Greed • Longevity • Flattery • Exclusivity • Fear • Fame • Self-Improvement • Uncertainty • Love • Doubt • Better Health
  • 37. European Mobile Operating System Share Google RIM Apple Microsoft Symbian, etc. 67% 6% 15% 5% 7% Sources: IDC and Kantar Worldpanel Comtech
  • 38. How Businesses are Using Mobile Marketing to Grow Revenues • Mobile Web Sites • Short Message Service (SMS) • Multimedia Message Service (MMS) • Mobile Display Ads • Mobile Paid Search • Location-Based Marketing: LBS, NFC, Bluetooth and LBA • Apps • 2D Codes (QR Codes)
  • 39. How Has Mobile Technology Changed Our Lives?
  • 40. We Used to Take Pictures This Way...
  • 41. Now, We Take Pictures This Way....
  • 42. We Used to Take Notes This Way...
  • 43. Now, We Take Notes This Way....
  • 44. We Used to Surf the Web This Way...
  • 45. Now, We Surf the Web This Way...
  • 46. We Used to Read Newspapers This Way...
  • 47. Now, We Read Newspapers This Way....
  • 48. We Used to Listen to Music This Way...
  • 49. Now, We Listen to Music This Way....
  • 50. We Used to Play Games This Way...
  • 51. Now, We Play Games This Way....
  • 52. We Used to Watch Video This Way...
  • 53. Now, We Watch Video This Way....
  • 54. We Used to Navigate This Way...
  • 55. Now, We Navigate This Way....
  • 56. We Used to Get Discounts This Way...
  • 57. Now, We Get Discounts This Way....
  • 58. We Used to Shop This Way...
  • 59. Now, We Shop This Way....
  • 60. We Use to Re-Fill Prescriptions This Way...
  • 61. Now, We Re-Fill Prescriptions This Way....
  • 62. So, the mobile world has changed our lives. But it’s also changed the way we market to customers.
  • 64. A 10-Step Program to Help You Get Your App Discovered and to Help You Make Some Money as a Result
  • 65. All Roads in Mobile App Development Should Lead to ROI
  • 66. How Apps Are Used Games (64%) Weather (60%) Social Networking (56%) Maps (51%) Music (44%) News (39%) Entertainment (34%) Banking (32%) Source: Nielsen
  • 67. How Apps Are Used 75 50 25 0 Games (64%) Weather (60%) Social Networking (56%) Maps (51%) Music (44%) News (39%) Entertainment (34%) Banking (32%) Source: Nielsen
  • 68. European Market: Gaming Apps by Profile Source: comScore
  • 70. TV P.R. Print App Social Online Store In-App On- Ads Pack Mobile
  • 71. How Do You Discover Apps? TV (1.6%) Online (53%) Mobile Advertising (7.3%) Social Media (5.8%) Newsletters (2.0%) Recommendations from Friends (8.8%) App Stores (21.6%) Source: GetJar
  • 72. How Do You Discover Apps? 50 40 30 20 10 0 TV (1.6%) Online (53%) Mobile Advertising (7.3%) Social Media (5.8%) Newsletters (2.0%) Recommendations from Friends (8.8%) App Stores (21.6%) Source: GetJar
  • 73. How Do You Discover Apps? 50 This is Your 40 Secret Weapon 30 20 10 0 TV (1.6%) Online (53%) Mobile Advertising (7.3%) Social Media (5.8%) Newsletters (2.0%) Recommendations from Friends (8.8%) App Stores (21.6%) Source: GetJar
  • 75. Step #1: Think Backwards
  • 76. Step #2: Select Keywords Carefully
  • 77. Step #3: Steal Ideas from Your Competitors
  • 78. Step #4: Test Your Names and Icons Yes No
  • 79. Step #5: Get Featured on App Review Sites • PocketFullOfApps • PocketGamer • Mashable • AppShopper • TechCrunch • AppAdvice • BusinessInsider • AndroidAndMe • Wired • iPhoneLife • GameSpot • AppCraver • AppScout • BestAppsForKids • TechRadar • AppPicker • EuroGamer • AppGamer • GameZebo • AppAddict
  • 80. Step #6: Don’t Expect Huge Results from Social Media
  • 81. Step #7: Use Sophisticated Tools to Track Results
  • 82. Step #8: Run Burst Campaigns • Calculate the number of downloads you’ll need to get featured in the App stores • Run paid ad campaigns in flights to drive downloads in bursts • Take your foot off the pedal after the bursts Time Paid Ads Net Customer Base
  • 83. Step #9: Use Mobile Ad Networks to Hyper-Target
  • 84. Step #9: Use Mobile Ad Networks to Hyper-Target • Planned and bought through an ad agency or via mobile advertising network
  • 85. Step #9: Use Mobile Ad Networks to Hyper-Target • Planned and bought through an ad agency or via mobile advertising network • Popular networks include iAd (Apple), Millennial Media (Independent), Ad Mob (Google) and others
  • 86. Step #9: Use Mobile Ad Networks to Hyper-Target • Planned and bought through an ad agency or via mobile advertising network • Popular networks include iAd (Apple), Millennial Media (Independent), Ad Mob (Google) and others • Sold on a Cost Per Click (CPC), Cost Per Acquisition (CPA) or Cost Per Thousand (CPM) basis
  • 87. Step #9: Use Mobile Ad Networks to Hyper-Target • Custom audiences -- TV fans, telecom switchers, business travelers, etc. • Location-Based Advertising • Nielsen Top 100 Sites • WiFi context targeting -- cable provider, hotels, airports, etc. • Geographic targeting -- Country, DMA, etc. • Demographic targeting • Time of day targeting • Advertiser retargeting through pixels or clicker tracking • Carrier/handset targeting • Age of device/profile
  • 88. Step #10: Focus on Customer Retention • Add new features • Run competitions • Add new platforms • Build loyalty • Brand advocators • Find new customers • Special offers Source: GetJar
  • 89. Other Ideas Worth Exploring
  • 90. Other Ideas Worth Exploring • Build apps for brands and let them worry about distribution
  • 91. Other Ideas Worth Exploring • Build apps for brands and let them worry about distribution • Create cross-platform games that work across mobile, TV and consoles
  • 92. Other Ideas Worth Exploring • Build apps for brands and let them worry about distribution • Create cross-platform games that work across mobile, TV and consoles • Partner with other media outlets (TV shows) to create apps with a built-in audience
  • 93. Other Ideas Worth Exploring
  • 94. Other Ideas Worth Exploring • Create hyper-local apps. Research indicates people respond to local customization
  • 95. Other Ideas Worth Exploring • Create hyper-local apps. Research indicates people respond to local customization • Build a referral engine into your app -- points gained through referrals
  • 96. Other Ideas Worth Exploring • Create hyper-local apps. Research indicates people respond to local customization • Build a referral engine into your app -- points gained through referrals • Create innovative, breakthrough word-of-mouth campaigns that create buzz and awareness about your app
  • 99. Action Steps • Step #1: Recognize that app usage will continue to grow, particularly in the EU5
  • 100. Action Steps • Step #1: Recognize that app usage will continue to grow, particularly in the EU5 • Step #2: Acknowledge the fact that the marketplace continues to get crowded
  • 101. Action Steps • Step #1: Recognize that app usage will continue to grow, particularly in the EU5 • Step #2: Acknowledge the fact that the marketplace continues to get crowded • Step #3: Accept the fact that relying on organic traffic is a failed strategy
  • 102. Action Steps • Step #1: Recognize that app usage will continue to grow, particularly in the EU5 • Step #2: Acknowledge the fact that the marketplace continues to get crowded • Step #3: Accept the fact that relying on organic traffic is a failed strategy • Step #4: Use paid advertising, particularly mobile to drive downloads
  • 103. Download this presentation at www.60SecondMarketer.com/blog
  • 104. Contact Me Follow me here: 60SecondMarketer.com/blog @AskJamieTurner Contact me: Jamie.Turner@60SecondMarketer.com 678-313-3472